The Soil Association has published its 2016 annual Organic Market Report, and while findings across the board are extremely positive with total organic sales up 4.9% percent in the UK, it’s the health and beauty industry that’s seen the biggest boom and eCommerce is taking the lead.
Consumers are becoming increasingly aware of what they are eating, wearing and putting on their skin, and if there’s one area of the report that shows this it’s health and beauty. A huge uplift of 21.6 percent in 2015 means the UK market is now worth some £54.2 million. The growing interest in natural health and wellness means that 31% of consumers decided to make their first venture into organic products last year.
Brands such as Neal’s Yard and Green People are leading the way in encouraging the use of organic products, with 43% of consumers looking for certification symbols when they purchase. This is thought to be due in part to the Soil Association’s Campaign for Clarity last year, that asked beauty brands to be more forthcoming about the quality of their products.
Online sales have also grown much more than in-store purchases, with a 9.1% rise. The increasing popularity of organic cosmetics and supplements is no doubt a result of their prevalence in eCommerce marketplaces opening up larger audiences.
As more and more brands look to cash in on this trend they will no doubt also seek to make their end-to-end operations more efficient. As a Soil Association Certified fulfilment provider James and James can offer something only a very small number of companies in the sector can boast: an organic warehouse.
Being fully certified as an organic warehouse and fulfilment centre allows us to process both eCommerce retail and trade orders containing organic products to the high standards laid down by the EU, DEFRA and the Soil Association. To uphold our certification we meet strict process requirements through things like training, cleaning, hygiene and stringent stock control (including batch and BBE management).
If you sell an organic product and need a certified warehouse to comply with your license please contact us to discuss your requirements.