“It’s hard enough to invent and manufacture and market a product, but then the logistics – the mechanics of getting it to the people who want it, when they want it – this is how companies die, how ulcers are born.”
– Phil Knight, Co-founder, Nike
When Phil Knight wrote the words above, he was talking about the key problem his growing business faced in 1973. With demand for running shoes increasing, how could Nike get a reliable supply from a Japanese factory into America and out to sportswear stores?
Technology, transport and global trade may all have changed since then, but the fundamental problem remains – ensuring you meet customers’ demands and expectations is critical as your business grows. For online retailers, this means getting your order fulfilment right.
In our new white paper, we show you how to do this, by outsourcing your fulfilment to a specialist provider. The white paper first explains how outsourced fulfilment works. It then shares the key benefits that growing businesses realise when they outsource – from reducing their costs to delighting their customers.