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Order fulfilment: Why go organic?

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Organic is hot property in retail right now. An increasing focus on wellness, natural products and the environment means consumers are placing more importance on how their products are manufactured, stored and delivered when choosing who to buy from.


From moisturisers to protein powder, from candles to cotton shirts, products sourced by ethical methods and free of so-called chemical ‘nasties’ have never been more popular. As consumers become more discerning about the origins of their purchases, the market for organic supplements, clothing, cosmetics and more continues to grow.

But if your fulfilment provider isn’t on the same page, your shipping processes could make your customers order ends up less than organic by the time it reaches them. From exposure to harsh cleaning chemicals to improper storage or batch crossover, it’s important to ensure that the organic integrity of your product (and therefore your brand) is not compromised.


So how do you know if a fulfilment provider is a good fit for your organic eCommerce business?

By far the easiest way to know if your organic principles are upheld by a third party is to check whether or not they are accredited with organic certification. In the UK this comes from the Soil Association, and indicates that a business or product has been assessed against strict criteria. For warehouses and fulfilment centres this means adhering to various guidelines around the following

  • Staff hygiene

  • Regular and well-documented cleaning schedules

  • Strict processes for the receipt of goods

  • Methods of accurate stock control, including batch and Best Before End date records

  • Making examples of product labelling/packaging for all products readily available in the warehouse

  • Staff being given adequate training to ensure they practice the above

Within the EU, fulfilment companies must also meet the criteria set out within regulation 834/2007 for the production, labelling and control of organic products.

How could certified organic fulfilment benefit my business?

By using a partner with a fully certified organic fulfilment centre, both you and your customers can be assured that eCommerce retail and trade orders containing organic products will be processed to the high standards set by the EU and the Soil Association.

Even if your eCommerce business handles non-organic food, supplements, cosmetics or skincare products, this additional level of certification provides added confidence that they will be properly stored and cared for.

How do I find a certified organic fulfilment provider?

There are currently very few fulfilment centres within the UK that carry a Soil Association  certification, but as it happens, James and James’s 125,000 square ft Northampton facility is one of them!

This means that not only do our clients get to enjoy a game-changing standard of control and visibility on their global fulfilment operations while we take care of things, but they can rest assured that we’re doing so in a way that looks after their organic stock.

Get in touch with one of our expert consultants today to discuss how our services could transform your online order fulfilment.


September 29th, 2016 by Jonnie Davis

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