Peak predictions: 2018’s Black Friday to Christmas shopping trends

In our new infographic, we’ve mined five years of order fulfilment software data, to uncover the shopping trends that’ll shape peak season in 2018. Take a look below, then read on to find out how you can prepare for them as an online retailer.

An infographic highlighting peak season shopping trends for 2018
Sources: James and James Fulfilment, Travelodge and Experian-IMG. Icons made by SimpleIcon, Good Ware, Freepik and Gregor Cresnar from

How can you prepare for these shopping trends?

1. Decide when you’ll offer deals

With order volumes ramping up in early November and remaining high throughout December, there are plenty of opportunities to offer your customers deals. Think about what the key dates are for you do you run with the herd and offer Black Friday / Cyber Monday promotions? Or do something different?

Our downloadable retail holiday calendar might help.

2. Have everything ready by November

With Black Friday set to be the biggest shopping day of 2018, you’ll want to be prepared by November. That means having plenty of products in stock, reviewing your operations to ensure things run smoothly, and maybe even outsourcing your fulfilment.

Check out our peak season planning whitepaper for more advice.

3. Start your sales on Christmas Day

A key shopping trend is mCommerce. With consumers increasingly taking to their phones to secure a bargain on Christmas Day, you might not want to wait until Boxing Day to start your reductions.

Think about what you can do now to ensure you’re not working over the holidays from scheduling email or social media campaigns, to outsourcing your fulfilment, so you don’t have a mountain of orders to pick and pack on 27 December.

4. Don’t forget about returns

With returns hitting their peak in the third week of January, you’ll want to ensure you have the space, staff and systems in place, to process returns and refund customers quickly.

Again, you can find out more about how to do this and reduce returns in the first place in our Plan for Peak white paper. Pop your details in the box below and we’ll email you a copy.

UK book cover

Get more FREE peak season advice

Download our new white paper, to find out how to maximise your Black Friday, Cyber Monday and Christmas sales. You’ll discover how to take the stress out of peak season shopping trends, by planning ahead and reviewing your operations.