Do consumers realise fulfilment is often 3rd party?
The majority of online shopper do not realise that orders are picked, packed and dispatched by 3rd party fulfilment houses. Many believe that all mail order and eCommerce companies have their own warehouses and packing teams. The reality of today’s business environment is that companies, especially online sellers need to be lean and outsource part of the supply chain to 3PL companies. Choosing the best fulfilment company allows managers to focus on their core business, freeing up limited time, keeping overheads low so that they roll out savings to customers and maximise profits.
How can this benefit eCommerce businesses?
There are however other excellent benefits associated with using an efficient leading edge fulfilment service which may not be immediately apparent. For example:
1) Many eCommerce businesses can appear much larger to the consumer, who assume that fulfilment is delivered in-house. Small businesses can benefit from a reputation for fast dispatch and well packaged deliveries.
2) Marketplace sellers and businesses can also benefit from accurate pick, pack and delivery services with same day dispatch and neat well protected packages leading to excellent online feedback and loyal repeat customers.
3) Using a fulfilment company with live reporting and stock forecasting can prevent out-of-stocks which lead to lost sales, slow dispatch times and cancelled orders.
Buying products online is only half of the customers experience. Most negative feedback decries slow delivery, dispatch times and deliveries arriving damaged. In 2012 a survey by customer service technology company eGain found that 30% of British online buyers would abandon their purchases because they’d seen negative reviews or ratings.
James and James work with tireless commitment to provide the best practise and bar raising standards meaning, that our great service is your great service! Contact us today for more information on how we do this.