Alma de Ace
James and James helps with global expansion
Since joining James and James during the pandemic, London based clothing brand, Alma de Ace witnessed a significant lift in conversion rate, both their average order value and repeat transactions rocketed, and they even noticed a drop in return rates.
How did you start your business and when did you realise you needed a fulfilment partner?
We joined James and James at the start of COVID and the procedure to onboard was very easy, it was about a one-week turnaround.
We wanted a partner like James and James who worked with the most cost-effective and express shipping providers.
We started selling to the US which has grown to be 40% of our business and we wanted a fulfilment company who had international fulfilment centres. We wanted to work with Global-e last year to enable cross border transactions with duties and taxes paid but James and James did not integrate with Global-e at the time. However, they listened to their customers and built the integration to help us grow.
How did you decide on a fulfilment partner? Was there a particular feature that made you choose James and James?
The technology, the client portal, the transparency you get from ContorlPort which is key from a business side. The size of James and James was also important, with international fulfilment centres we wanted to work with a company that also wanted to scale and grow.
Since joining James and James Alma de Ace has seen a 300% increase in growth
Conversion rate increased by 35%
Average order value increased from £75 to £100
Returns rate down 2%
Repeat transactions increased from 19% to 25%
How did you find the integration with Shopify and ControlPort?
The integration from Shopify to ControlPort was so easy and we have had 98% accuracy for picking and packing so it has been great to have that reliability and speed for how quickly a customer can get an order. It’s so important for a customer to get the right order as it costs time and money.
What advice would you give to other eCommerce brands who are looking to scale?
Focus on your revenue streams and especially your supply chain – including warehouse and fulfilment to meet the demands and deadlines which are key in any business.