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Cambridge Mask Co.

Cambridge Mask Co. meets 2,500% increase in demand with James and James


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The company was founded by Christopher Dobbing in 2015, who wanted to develop a high-function, high-fashion mask, after seeing the health impact of air pollution while working in China.

James and James is an essential element in our ability to help the UK and international community respond to COVID-19.

Christopher Dobbing,

The Challenge

To meet a 2,500% increase in demand of Cambridge Mask Co.’s military-grade face masks, brought about by the COVID-19 pandemic.

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What we created

James and James partnered Cambridge Mask Co. early on, to support the fulfilment of orders to a growing customer base. With COVID-19 disrupting the world as we know it, the initial surge meant that Cambridge Mask Co. sold out of its entire inventory worldwide and released five-figure batches of masks, to meet pre-order demand – a 2,500% increase on usual volumes. 

Although the partnership helped Cambridge Mask Co. cope with peaks in demand before, often brought about by events such as wildfires, the COVID-19 pandemic created an unprecedented surge – its orders in January 2020 were more than ten times those in a normal month.

Dobbing, Founder and CEO, said, “We had a massive spike in demand and sent more than 2,500 orders to James and James’s US fulfilment centre in a single weekend. Fortunately, their managers had everyone in early and hired extra staff to clear the back-log.”

As a personal protective equipment manufacturer, our products can’t get to the people who need them – whether hospitals, schools, businesses or vulnerable individuals – without a fulfilment centre.”

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What we delivered

It was our duty to go above and beyond to achieve the time-critical challenge set by Cambridge Mask Co. James and James continue to receive the masks in bulk and ship out, to both individuals and healthcare organisations, in 24 hours.