Black Friday in numbers

Posted by:
The Scale Up

09 Dec 2021

We’re now in the aftermath of the Black Friday madness.

This year, there was enormous potential for eCommerce businesses of any size to capitalise on the event if they kept their customers happy and coped well with the spike in sales.

Right now, many businesses are drowning in a backlog of orders and customer complaints, whilst others are celebrating another successful Black Friday. Every year the event is expected to get bigger and bigger!

Here are some key stats:

30% increase

At James and James, we saw a huge 30% increase in throughput compared to the same period last year, while still meeting all of our SLAs.


Despite warnings to expect less generous discounts and some shortages, the UK still spent £8.7bn on Friday.

X2 increase

Consumers spent twice the amount that was spent last year, during lockdown.

60% of adults

In the UK, 60% of adults were predicted to make purchases, spending an average of £280 each.

19% increase

The average size of a consumers shopping cart jumped up 19% compared to the rest of the year.

21% increase

Buy-now-pay-later services like Klarna and Afterpay have been on the rise. With the payment method seeing a 21% increase in revenue.

How did you handle the busiest shopping event of the year and are you going to be ready for next year?

Join hundreds of businesses that entrust their eCommerce fulfilment to us. Speak to a fulfilment expert.

James and James Fulfilment

It all began in 2010, when James Hyde and James Strachan couldn’t find a modern shipping service for the eCommerce business they ran. Faced with messy warehouses based on out-dated systems, they decided to build their own.

We’ve not stood still since, helping hundreds of online brands scale up – and scaling with them.