Hairstory brings its “New Wash” to Europe with James and James
Hairstory was founded in New York City in 2015, by a team of beauty, pharmaceutical and hairdressing professionals, who wanted to do things differently.
Creating “New Wash” – an alternative to shampoo – and selling it direct to consumers and hairdressers, the company was profitable within its first six months.
In 2018, it decided to look beyond its home market and expand into Europe. But with the prospect of high trans-atlantic shipping prices, it needed a European fulfilment centre to support the move.
Local fulfilment reduces shipping costs
Hailey Harn, Logistics Coordinator at Hairstory, picks up the story.
“We needed a way to distribute in Europe without the cost of sending from the US. We searched online and came across James and James. They seemed to specialise in eCommerce and were not looking only for large clients – they would value a growing account like ours.”
Since launching with James and James’s hair and beauty fulfilment service, Hairstory has grown rapidly in Europe, with monthly order volumes now more than five times what they were at launch.
Fulfilment software creates time savings
As well as realising cost savings on shipping, Hairstory has also realised time savings.
Hailey attributes this to James and James’s order fulfilment software, ControlPort. It integrates with Hairstory’s shopping cart, sending European orders for pick, pack and dispatch immediately. The system has bridged the gap between the US and UK.
“The software is very automatic, so we can access things like inventory reports at any time and see the status of any order we need to check on. We do find that it can be a bit tricky, due to the time difference, but having access to the software to make changes quickly is really helpful.”