+44 (0)1604 968 820 Speak to an expert

Highlights from the report

Long queues and delivery delays have become part of the consumer experience over recent months as supply chains struggle to keep up with demand, but how long will consumer patience last?

The Future of eCommerce special report, published in The Times, explores if the pandemic has reset consumer expectations for next-day delivery and why communication is key to keeping consumers happy. It also looks at how COVID-19 has been a catalyst for big brands to open online direct-to-consumer (D2C) stores, and if this new purchasing model will last as shops reopen.

We’ve pulled two big talking points from the report: switching to D2C (or adding it into the eCommerce mix), and returns.

Got more time on your hands and want all the insights? Grab a cuppa and read the 28-page report in full.

ecommreport gratification 1 scaled e1623422616889

Instant gratification: why D2C start-ups are getting snapped up

Direct-to-consumer (D2C) brands have fared well during the pandemic.

One prime example is Grenade. Regarded as ‘the world’s fastest-growing performance nutrition brand and one of the most exciting FMCG companies in the market’, they’ve seen a 34% uplift in D2C turnover on the previous year. It’s no surprise then that Mondelez wants a bite of that much-loved protein bar.

Likewise, pet brands have prospered as people have spent more time at home with their beloved pets and have become more conscious of what they’re feeding them (and what harness matches their personality/fur colour).

D2C means convenience. Both for the company itself and for its customers.

A B2B strategy, with products sitting on retailers’ shelves, means manufacturers have to rely heavily on their retail partners to give them access to the info they need. Delivering orders direct to the customer means they’ve got all of that insight in their own hands; they’re owning the complete customer journey and so get a first-hand understanding of how their products are performing.

As 21 June approaches, the ‘freedom day’ when all lockdown restrictions are (hopefully) lifted, consumers will continue to enjoy the convenience of buying directly online. And so, the challenge for many retailers is to find new ways to fuel growth and drive their D2C segment.

Reverse logistics: the rules of rejection

The discussion around online product returns has become one of both simplicity and sustainability.

Customers want an easy way to return their unwanted goods, and brands want to understand the reasons for those returns so they can do something about it. Quite simply, if the returns process is inadequate, it doesn’t make for a happy customer experience.

There’s a significant commercial cost associated with a high return rate. Returns are no longer considered an after-thought, but in fact, it’s the part of the eCommerce journey that permeates the whole business. After-sales, service, customer satisfaction – it affects it all. Beyond that, there are horrendous online reviews to respond to if the returns process doesn’t cut the mustard.

Profit is important, our planet more so. In 2018, the US Postal Service estimated that 2.3 million tonnes of returned purchases were ending up in landfills around the country every year! So getting the returns process right is fundamental to reducing that level of wastage (as well as trimming costs).


About the Author

Related news & insights

TikTok Shop is taking the world by storm! TikTok Shop is on track for some pretty incredible growth. Here’s some stats that illustrate why eCom brands should be using TikTok Shop in their omnichannel strategy. $20billion GMV target – TikTok is…

Weightlifters and Gym-goers Rejoice! Karta Bottle sells highly durable barbell jack water bottles that help weightlifters safely change their weights quicker and easier than ever before.

In today’s Scale up story, we’re exploring the history of Rule 28, a high performance cycling apparel brand that’s backed by rigorous research and development.

Our Founder, James Hyde, sat down with the COO of Whites Beaconsfield, James Pryor, to discuss viral TikToks, international expansion, and plenty more besides. A brand new spin on the James and James formula!

Our Founder, James Hyde, recently sat down with Adam Prosser, Founder of Active Internet Marketing and Maximist, for an insightful discussion on how businesses can combine offline and online marketing strategies to greatly improve the customer experience.

On 21 February 2023, faces new and old joined us at our Northampton HQ for two talks, networking, and a tour of our fulfilment centre.

Whether you’re just starting out as an entrepreneur or you’ve already had a wealth of success, you’ve probably experienced feelings of self-doubt at various stages throughout your journey.

Here at James and James, we love to celebrate success stories.

eCommerce business owners work a lot. And when they’re not working, they’re travelling. And when they’re not working or travelling, they’re probably thinking about working or planning their next trip.