The secret to crowd-pleasing Kickstarter fulfillment

So, you’ve launched your crowdfunded campaign and the backers are flooding in – great! But have you thought about how you’ll actually fulfill your orders? Whether you’re using Kickstarter, IndieGoGo, GoFundMe or an alternative crowdfunding site, fulfilling so many orders in a short space of time can be tricky business. Your backers will be hungry for the product they’ve invested in. That’s where James and James can help.

We’ve got tonnes of experience with businesses of this type, not least because we’ve fulfilled one of the best known Kickstarter campaigns of all time, Cards Against Humanity. Co-Founder Ben Hantoot says “James and James has been a great partner. Their operation is highly organized; their technology is sharp and always developing; and best of all, the people are kind, helpful, and smart.”

Why should I think about outsourcing my Kickstarter fulfillment?

Coming up with your idea, setting up your crowdfunding project and getting your backers is no mean feat, but it’s something that can be done by just one person. Whether you’re flying solo or have a small team on-hand, when you reach your campaign goal and realize you have 30,000 orders to dispatch across the globe the mere thought can be daunting enough.

Why would outsourcing benefit me?

If you’re launching a product, there are so many variables to consider such as space, time, picking and packing, labeling, and dispatch, not to mention the additional cost and manpower required to get everything done by the date promised.


Partnering with a fulfillment provider allows you to take advantage of their existing infrastructure, expertise and carrier relationships to make this happen with minimal investment on your part. The flexibility of a fulfillment house also means that once the initial flood of orders has died down, you aren’t left with a lease on a half empty space or the difficult task of laying off temporary staff – in fact, you won’t need to pay for any of that in the first place. At James and James we only charge our clients for the space they are actually using.

Efficiency and accuracy

The very best fulfillment houses will also have access to sophisticated systems and software to ensure your operations run like clockwork – that means no frantic running around with a printed tick sheet and massively reduced risk when it comes to lost orders or missing stock. James and James’s technology even allows backers to track their packages from the second their order placed, reducing the amount of “Where’s my stuff?” messages to your team so you have more time to concentrate on promoting your successful product.

What can I do to make my Kickstarter fulfillment easier?

There are a number of things you should consider when launching your crowdfunding campaign that will make fulfillment easier further down the line, whether you decide to outsource or not.

SKUs and barcoding

Even if your product is a prototype, barcoding is a key step you can take to ensure accuracy and traceability throughout the fulfillment process and beyond. If you have multiple sizes or color variants of your product the use of dedicated SKUs and barcodes is essential to ensure the correct product is picked. If you’re looking to sell through eCommerce merchants or department stores they will also require this.

Consider your packaging

Packaging design is an important consideration not just for aesthetic reasons (who doesn’t get excited about the unboxing experience?) but to ensure your product arrives in one piece. Third parties are often experts at wrapping fragile goods but making sure the retail packaging itself is fit for shipping is also important to avoid disappointing your backers.

Where in the world?

Sites like Kickstarter, IndieGoGo and GoFundMe attract backers from across the globe that will want to pledge towards your project. If it’s likely that you’ll be sending out orders internationally, then make sure your fulfillment provider has the facilities (such as a network of international fulfillment centers) to get your product across borders quickly and cost-effectively.

Interested? Get in touch with one of James and James’s expert fulfillment consultants to discuss your specific needs.