{"id":23031,"date":"2021-02-09T10:08:18","date_gmt":"2021-02-09T10:08:18","guid":{"rendered":"https:\/\/localhost:10003\/?page_id=23031"},"modified":"2025-12-12T12:00:00","modified_gmt":"2025-12-12T12:00:00","slug":"hanna-sillitoe","status":"publish","type":"page","link":"https:\/\/www.ecommercefulfilment.com\/case-studies\/hanna-sillitoe\/","title":{"rendered":"Hanna Sillitoe"},"content":{"rendered":"
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Cosmetics & Beauty<\/p><\/a> \n

Hanna Sillitoe<\/h1>\n \n

Dragons\u2019 Den entrepreneur sees J&J Global Fulfilment as invaluable partner.<\/h2>\n \n <\/div>\n <\/div>\n\n<\/section>\n\n\n
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As seen by many on Dragons\u2019 Den, entrepreneur Hanna Sillitoe launched a blog in 2015 which led to her publishing her first book \u2018Radiant\u2019 in 2017. It became a best seller and is on sale around the world. From there, she launched Radiant retreats, meal box deliveries, and her own skin care range.<\/p>\n\n\n\n

As someone who struggled with the pain of irritated skin, Hanna\u2019s mission was to formulate botanical skin care products that addressed the needs of those searching for a naturally soothing solution.<\/p>\n\n\n\n

When she began her kitchen table range, things looked different from how they are now. She\u2019d pack everything herself, load it into bags and turn up at the post office holding the queue up for half an hour. Living in a remote cottage location, she couldn\u2019t arrange a courier collection either.<\/p>\n\n\n\n

It was then she realised she needed to outsource the responsibility of fulfilment, but the first provider she chose couldn\u2019t keep up with sudden spikes in orders and she\u2019d have daily issues with customers receiving incorrect items. The straw that broke the camel\u2019s back was when she discovered they were stealing from her.<\/p>\n\n\n\n

I wanted to find a fulfilment company who could grow with me, so that I wouldn\u2019t need to find another option further down the line. I\u2019m confident I\u2019ve found that with J&J who have been invaluable through what has been a massively chaotic year.<\/p>Hanna Sillitoe,<\/strong> Founder and Dragons\u2019 Den Investment Winner 2019<\/cite><\/blockquote><\/figure>\n\n\n

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The Challenge<\/h2>\n

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Ensure the smooth switch of Hanna Sillitoe\u2019s eCommerce fulfilment from a different provider to us, right in the middle of a global pandemic.<\/p>\n<\/div>\n <\/section>\n\n\n

What we created<\/h2>\n\n\n\n

Our teams were up to the challenge.<\/p>\n\n\n\n

Hannah said, \u201cThe headache of moving fulfilment centres was something I really did not need. It was in the middle of Covid, with enough on my plate. The website was busy with online orders constantly coming in and I didn\u2019t want any disruption of service to customers. Shannon at J&J and I worked hard on setting everything up in the background, to make the final move as smooth and seamless as possible.<\/p>\n\n\n\n

\u201cI don\u2019t have web developers so the point of me choosing Shopify was the ability to build and run the store myself. Shannon\u2019s backend integration knowledge was great, and absolutely key to ensuring the system was reading the orders properly. She talked me through exactly what I needed to input and it all worked \u2013 first time.<\/p>\n\n\n\n

\u201cThe onboarding team were amazing and it meant that when we finally hit the button to make it happen there was absolutely no disruption for my customers. Everyone is super kind and helpful at J&J. The day-to-day stuff runs really smoothly so I\u2019m not having to waste time emailing or calling anybody. Most of the information I need is right there on the dashboard. I was emailing my previous fulfilment centre daily, and it\u2019s lovely not having to chase, check and replace orders.\u201d<\/p>\n\n\n

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What we delivered<\/h2>\n

According to Hanna, a self-proclaimed \u2018analytics geek\u2019, here\u2019s what we delivered on:<\/p>\n

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Accuracy<\/strong><\/h3>\n

I don\u2019t have customers complaining that they\u2019ve received the wrong items! It might sound like something you\u2019d take for granted, but the number of incorrect orders that went out with my previous fulfilment centre was ridiculous. I would say that I had at least 5% of orders with issues previously. It\u2019s lovely to not have that additional stress, which just allows me to get on with running my business. In my first month with J&J I hadn\u2019t a single incorrect item sent out.<\/p>\n

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Shipping costs<\/strong><\/h3>\n

The courier costs, especially on international orders, are significantly less than I was paying before. Plus it\u2019s wonderful to be able to offer the customer the option of next day delivery if they\u2019re happy to pay extra.<\/p>\n

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Intel<\/strong><\/h3>\n

The at-a-glance ControlPort\u2122 portal gives me a quick and instant update on orders and stock.<\/p>\n

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Other case studies<\/h2>\n <\/div>\n\n
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\n \n \"REGIMES\" <\/a>\n\n
\n Cosmetics & Beauty<\/span><\/a>\r\n \n \n

REGIMES<\/h4>\n <\/a>\n\n
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Helping fulfil 13,000 custom boxes in their first year of trading.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \n \"The <\/a>\n\n
\n Cosmetics & Beauty<\/span><\/a>\r\n \n \n

The Rosemary Company<\/h4>\n <\/a>\n\n
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Packing orders on the kitchen table to fulfilling 1,500 a month.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \n \"Hello <\/a>\n\n
\n Cosmetics & Beauty<\/span><\/a>\r\n \n \n

Hello Klean<\/h4>\n <\/a>\n\n
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Scaling from 800 to 18,000 orders a month<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \n \"47 <\/a>\n\n
\n Cosmetics & Beauty<\/span><\/a>\r\n \n \n

47 Skin<\/h4>\n <\/a>\n\n
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Helping scale a Sunday Times 100 double winner. <\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \n \"BSSET\" <\/a>\n\n
\n Cosmetics & Beauty<\/span><\/a>\r\n \n \n

BSSET<\/h4>\n <\/a>\n\n
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Helping TikTok-viral haircare brand to meet growing global demand.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \n \"The <\/a>\n\n
\n Cosmetics & Beauty<\/span><\/a>\r\n \n \n

The Beauty Crop<\/h4>\n <\/a>\n\n
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Improving the customer experience for a consumer-friendly cosmetics brand.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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<\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

As seen by many on Dragons\u2019 Den, entrepreneur Hanna Sillitoe launched a blog in 2015 which led to her publishing her first book \u2018Radiant\u2019 in 2017. It became a best seller and is on sale around the world. From there,…<\/p>\n","protected":false},"author":36,"featured_media":31643,"parent":23218,"menu_order":610,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"wf_page_folders":[80],"class_list":["post-23031","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/01\/hanna-sillitoe-600x400.jpg","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/01\/hanna-sillitoe-600x600.jpg","_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/23031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=23031"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/23031\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/23218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/31643"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=23031"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/wf_page_folders?post=23031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}