{"id":23423,"date":"2021-02-09T10:07:44","date_gmt":"2021-02-09T10:07:44","guid":{"rendered":"https:\/\/localhost:10003\/?page_id=23423"},"modified":"2025-12-12T12:00:00","modified_gmt":"2025-12-12T12:00:00","slug":"cards-against-humanity","status":"publish","type":"page","link":"https:\/\/www.ecommercefulfilment.com\/case-studies\/cards-against-humanity\/","title":{"rendered":"Cards Against Humanity"},"content":{"rendered":"
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Toys & Games<\/p><\/a> \n

Cards Against Humanity<\/h1>\n \n

Cards Against Humanity ups the game by doing international expansion right.<\/h2>\n \n <\/div>\n <\/div>\n\n<\/section>\n\n\n\n
\"Cards<\/figure>\n\n\n\n

Cards Against Humanity began life as a Kickstarter project in December 2010 \u2013 eight Chicagoan friends sought $4,000, to turn a DIY card game into a professionally-produced one. They soon reached their funding target \u2013 and went on to secure nearly four times their original goal.<\/p>\n\n\n\n

The success of the project sent the Cards Against Humanity team on a voyage of discovery \u2013 they quickly learnt how to mass produce a card game, how to ship tens of thousands of rewards to backers on time, and how to turn a crowdfunding project into a long-term success.<\/p>\n\n\n\n

Five years later, Cards Against Humanity was a burgeoning business \u2013 the original game was a #1 Amazon bestseller, and expansion packs and international editions fuelled ongoing interest. So the team began to share its expertise via Blackbox \u2013 a spin-out that helps other crowdfunders market, sell and fulfil their products.<\/p>\n\n\n\n

J&J is a great partner. Their operation is highly organised, their technology is sharp and always developing, and best of all, the people are kind, helpful and smart.<\/strong><\/p>Ben Hantoot<\/strong>,<\/strong>
Co-founder and Partner<\/cite><\/blockquote><\/figure>\n\n\n

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<\/p>\n

The Challenge<\/h2>\n

<\/p>\n

With Cards Against Humanity achieving such great success in a short period of time, the business sought help from J&J Global Fulfilment. While it had built its own fulfilment network in the US, it needed support to fulfil orders for UK and European customers.<\/p>\n

<\/p>\n<\/div>\n <\/section>\n\n\n

What we created<\/h3>\n\n\n\n

Understanding Cards Against Humanity would be planning ongoing campaigns and legendary Black Friday anti-deals, we created a fulfilment plan of action that would ensure J&J could scale rapidly to match demand for the game.<\/p>\n\n\n

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<\/p>\n

What we delivered<\/h3>\n

<\/p>\n

The relationship began with J&J storing and fulfilling the UK edition of Cards Against Humanity from its Northampton headquarters. It quickly expanded however, as Exploding Kittens \u2013 a Blackbox and Kickstarter-backed card game \u2013 exploded in popularity. It secured $8.9 million in funding, becoming the most-funded crowdfunding campaign ever.<\/p>\n

<\/p>\n

J&J dispatched thousands of boxes of Exploding Kittens to European backers on time, and has gone on to provide Kickstarter fulfilment to Cards Against Humanity\u2019s ever-expanding product range and six further Blackbox-backed brands.<\/p>\n

<\/p>\n<\/div>\n <\/section>\n\n\n

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Other case studies<\/h2>\n <\/div>\n\n
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\n \n \"Goodlids\" <\/a>\n\n
\n Fashion<\/span>\r\n \n \n

Goodlids<\/h4>\n <\/a>\n\n
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How J&J helped a New Zealand hemp brand build the infrastructure to go global.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \n \"Not <\/a>\n\n
\n Fashion<\/span>\r\n \n \n

Not Basics<\/h4>\n <\/a>\n\n
\n

Supporting a sister-owned business to achieve 100% YoY growth.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \n \"REGIMES\" <\/a>\n\n
\n Cosmetics & Beauty<\/span><\/a>\r\n \n \n

REGIMES<\/h4>\n <\/a>\n\n
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Helping fulfil 13,000 custom boxes in their first year of trading.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \n \"\u00fcbbs <\/a>\n\n
\n Food & Drink<\/span><\/a>\r\n \n \n

\u00fcbbs Nicotine Pouches<\/h4>\n <\/a>\n\n
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Supporting D2C and B2B fulfilment for a rapidly growing nicotine pouch brand.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \n \"The <\/a>\n\n
\n Cosmetics & Beauty<\/span><\/a>\r\n \n \n

The Rosemary Company<\/h4>\n <\/a>\n\n
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Packing orders on the kitchen table to fulfilling 1,500 a month.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \n \"Hello <\/a>\n\n
\n Cosmetics & Beauty<\/span><\/a>\r\n \n \n

Hello Klean<\/h4>\n <\/a>\n\n
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Scaling from 800 to 18,000 orders a month<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

Cards Against Humanity began life as a Kickstarter project in December 2010 \u2013 eight Chicagoan friends sought $4,000, to turn a DIY card game into a professionally-produced one. They soon reached their funding target \u2013 and went on to secure…<\/p>\n","protected":false},"author":36,"featured_media":32112,"parent":23218,"menu_order":610,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"wf_page_folders":[80],"class_list":["post-23423","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/02\/cards-against-humanity-case-study-600x400.jpg","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/02\/cards-against-humanity-case-study-600x600.jpg","_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/23423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=23423"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/23423\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/23218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/32112"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=23423"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/wf_page_folders?post=23423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}