{"id":23425,"date":"2021-02-09T10:07:44","date_gmt":"2021-02-09T10:07:44","guid":{"rendered":"https:\/\/localhost:10003\/?page_id=23425"},"modified":"2025-12-12T12:00:00","modified_gmt":"2025-12-12T12:00:00","slug":"hairstory","status":"publish","type":"page","link":"https:\/\/www.ecommercefulfilment.com\/case-studies\/hairstory\/","title":{"rendered":"Hairstory"},"content":{"rendered":"<section class=\"cs-header  \">\n    \n\n\n    <div class=\"content\">\n        <div class=\"content-left\">\n\n        <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n                    \n            \n            \n            <a href=\"\/sectors\/cosmetics-beauty-fulfilment\/\"><p class=\"tag\">Cosmetics &#038; Beauty<\/p><\/a>\n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n                         \n\n\n                <h1 class=\"title\">Hairstory<\/h1>\n                <\/div>\n\n        <div class=\"content-right\">\n\n                        <p class=\"intro\">\u2018New Wash\u2019, new market, new fulfilment partner \u2013 the perfect Hairstory.<\/p>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/02\/cs_individual_mainimage_hairstory-1024x683.png\" alt=\"Woman running hand in hair\" class=\"wp-image-23557\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/02\/cs_individual_mainimage_hairstory-1024x683.png 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/02\/cs_individual_mainimage_hairstory-300x200.png 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/02\/cs_individual_mainimage_hairstory-768x512.png 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/02\/cs_individual_mainimage_hairstory-1536x1024.png 1536w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/02\/cs_individual_mainimage_hairstory-600x400.png 600w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/02\/cs_individual_mainimage_hairstory.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Hairstory was founded in New York City in 2015, by a team of beauty, pharmaceutical and hairdressing professionals, who wanted to do things differently. Creating \u201cNew Wash\u201d \u2013 an alternative to shampoo \u2013 and selling it direct-to-consumers and hairdressers, the company was profitable within its first six months.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>We needed a way to distribute in Europe without the cost of sending from the US. We searched online and came across J&amp;J Global Fulfilment<\/strong>.<\/p><cite><strong><strong>Hailey Harn<\/strong>,<\/strong><br>Logistics Coordinator<\/cite><\/blockquote><\/figure>\n\n\n<section class=\"cs-highlight   pink wow fadeInUp\" data-wow-delay=\"0.2s\">\n            <div class=\"highlight\"><p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n<p><!-- \/wp:heading --> <!-- wp:paragraph --><\/p>\n<p>Hairstory looked beyond its home market and expanded into Europe in 2018. But with the prospect of high trans-atlantic shipping prices, it needed a European fulfilment centre to support the move.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div>\n    <\/section>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"698\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/02\/hairstory-banner-1024x698.png\" alt=\"\" class=\"wp-image-32118\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/02\/hairstory-banner-1024x698.png 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/02\/hairstory-banner-300x205.png 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/02\/hairstory-banner-768x524.png 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/02\/hairstory-banner-1536x1047.png 1536w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/02\/hairstory-banner.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">What we created<\/h3>\n\n\n\n<p>With the challenge in mind, we consulted with Hairstory to identify where cost savings could be achieved and demonstrate how ControlPort\u2122, our order fulfilment software, could help bridge the gap between the US and UK markets they were going to be operating in.<\/p>\n\n\n<section class=\"cs-highlight   light-green wow fadeInUp\" data-wow-delay=\"0.2s\">\n            <div class=\"highlight\"><p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">What we delivered<\/h3>\n<p><!-- \/wp:heading --> <!-- wp:paragraph --><\/p>\n<p>Since launching with J&amp;J&#8217;s hair and beauty fulfilment service, Hairstory has grown rapidly in Europe, with monthly order volumes now more than five times what they were at launch. As well as realising cost savings on shipping, Hairstory has also realised time savings.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Hailey attributes this to our order fulfilment software, ControlPort\u2122. It integrates with Hairstory\u2019s shopping cart, sending European orders for pick, pack and dispatch immediately.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>\u201cThe software is very automatic, so we can access things like inventory reports at any time and see the status of any order we need to check on. We do find that it can be a bit tricky, due to the time difference, but having access to the software to make changes quickly is really helpful.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div>\n    <\/section>\n\n<section class=\"cs-slider  wow fadeInUp\" data-wow-delay=\"0.2s\">\n    \n\n    <div class=\"content\">\n\n                <h2 class=\"title\">Other case studies<\/h2>\n        \n    <\/div>\n\n    \n    \n            \n        \n\n    \n    \n    \n    <div class=\"csSwiper swiper\">   \n    <div class=\"swiper-wrapper\">\n\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/47-skin-1.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/47-skin\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                <a href=\"\/sectors\/cosmetics-beauty-fulfilment\/\"><p class=\"tag\">Cosmetics &#038; Beauty<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/47-skin\/\">\n            <h4>47 Skin<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>Helping scale a Sunday Times 100 double winner. <\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/47-skin\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-1.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/bsset\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                <a href=\"\/sectors\/cosmetics-beauty-fulfilment\/\"><p class=\"tag\">Cosmetics &#038; Beauty<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/bsset\/\">\n            <h4>BSSET<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>Helping TikTok-viral haircare brand to meet growing global demand.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/bsset\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/03\/The-Beauty-Crop-Featured.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/the-beauty-crop\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                <a href=\"\/sectors\/cosmetics-beauty-fulfilment\/\"><p class=\"tag\">Cosmetics &#038; Beauty<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/the-beauty-crop\/\">\n            <h4>The Beauty Crop<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>Improving the customer experience for a consumer-friendly cosmetics brand.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/the-beauty-crop\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/07\/DrSquatch-header.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/dr-squatch\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                <a href=\"\/sectors\/cosmetics-beauty-fulfilment\/\"><p class=\"tag\">Cosmetics &#038; Beauty<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/dr-squatch\/\">\n            <h4>Dr. Squatch<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>Dr. Squatch set their eyes on the international market.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/dr-squatch\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/04\/Renbe-1.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/renbe\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                <a href=\"\/sectors\/cosmetics-beauty-fulfilment\/\"><p class=\"tag\">Cosmetics &#038; Beauty<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/renbe\/\">\n            <h4>Renbe<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>Sarah can now focus on marketing and developing exciting new products.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/renbe\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/01\/whites-beaconsfield.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/whites-beaconsfield\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                <a href=\"\/sectors\/cosmetics-beauty-fulfilment\/\"><p class=\"tag\">Cosmetics &#038; Beauty<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/whites-beaconsfield\/\">\n            <h4>Whites Beaconsfield<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>Whites Beaconsfield are a leading supplier of non-peroxide teeth whitening products.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/whites-beaconsfield\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/01\/hanna-sillitoe.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/hanna-sillitoe\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                <a href=\"\/sectors\/cosmetics-beauty-fulfilment\/\"><p class=\"tag\">Cosmetics &#038; Beauty<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/hanna-sillitoe\/\">\n            <h4>Hanna Sillitoe<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>Dragons\u2019 Den entrepreneur sees J&#038;J Global Fulfilment as invaluable partner.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/hanna-sillitoe\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/02\/cs_individual_mainimage_tina-davies.png');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/tina-davies-professional\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                <a href=\"\/sectors\/cosmetics-beauty-fulfilment\/\"><p class=\"tag\">Cosmetics &#038; Beauty<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/tina-davies-professional\/\">\n            <h4>Tina Davies Professional<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>Tina Davies Professional\u2019s international expansion is a stroke of genius.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/tina-davies-professional\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n            <\/div>\n        <div class=\"swiper-pagination\"><\/div>\n        <div class=\"swiper-button-next\"><\/div>\n        <div class=\"swiper-button-prev\"><\/div>\n    <\/div>\n    \n<\/section>","protected":false},"excerpt":{"rendered":"<p>Hairstory was founded in New York City in 2015, by a team of beauty, pharmaceutical and hairdressing professionals, who wanted to do things differently. Creating \u201cNew Wash\u201d \u2013 an alternative to shampoo \u2013 and selling it direct-to-consumers and hairdressers, the&#8230;<\/p>\n","protected":false},"author":36,"featured_media":32115,"parent":23218,"menu_order":610,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"wf_page_folders":[80],"class_list":["post-23425","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/02\/hairstory-sq.jpg","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/02\/hairstory-sq.jpg","_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/23425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=23425"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/23425\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/23218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/32115"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=23425"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/wf_page_folders?post=23425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}