{"id":35959,"date":"2025-05-16T14:43:43","date_gmt":"2025-05-16T13:43:43","guid":{"rendered":"https:\/\/www.ecommercefulfilment.com\/?page_id=35959"},"modified":"2025-12-12T12:00:00","modified_gmt":"2025-12-12T12:00:00","slug":"bsset","status":"publish","type":"page","link":"https:\/\/www.ecommercefulfilment.com\/case-studies\/bsset\/","title":{"rendered":"BSSET"},"content":{"rendered":"<section class=\"cs-header  \">\n    \n\n\n    <div class=\"content\">\n        <div class=\"content-left\">\n\n        <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n                    \n            \n            \n            <a href=\"\/sectors\/cosmetics-beauty-fulfilment\/\"><p class=\"tag\">Cosmetics &#038; Beauty<\/p><\/a>\n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n                         \n\n\n                <h1 class=\"title\">BSSET<\/h1>\n                <\/div>\n\n        <div class=\"content-right\">\n\n                        <p class=\"intro\">Helping TikTok-viral haircare brand to meet growing global demand.<\/p>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1573\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-1.jpg\" alt=\"\" class=\"wp-image-35989\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-1.jpg 1920w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-1-300x246.jpg 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-1-1024x839.jpg 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-1-768x629.jpg 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-1-1536x1258.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><strong>BSSET is a modern hair styling brand born from the desire to simplify hairstyling routines for the digital generation.&nbsp;<\/strong><span id=\"docs-internal-guid-95d457e8-7fff-f4fb-fddb-3b066b2d2f06\" style=\"font-weight:normal;\"><\/span><\/p>\n\n\n\n<p>Co-founded by entrepreneur Ibrahim Abusamra, the idea for BSSET was developed in collaboration with Mo \u2014 a barber and content creator with millions of followers across social media. While managing Mo and creating viral barbering content together, Ibrahim noticed a consistent theme in the comments: viewers were always asking how to recreate the hairstyles they saw online.<\/p>\n\n\n\n<p>In response to this demand \u2014 and frustrated by how complicated traditional hair products could be \u2014 the two teamed up to create BSSET: a brand built to make hairstyling more intuitive and accessible.<\/p>\n\n\n\n<p>Since launching in 2023, BSSET has gained rapid traction online, leveraging Mo\u2019s massive digital following to fuel viral product launches and showcase results on both everyday users and high-profile celebrities.<\/p>\n\n\n<section class=\"cs-highlight   light-green wow fadeInUp\" data-wow-delay=\"0.2s\">\n            <div class=\"highlight\"><h2>BSSET and J&#038;J Global Fulfilment<\/h2>\n<p>After experiencing rapid online growth, BSSET quickly faced the limitations of in-house fulfilment. Processing orders without the right infrastructure in place became increasingly unsustainable as the number of orders grew, and the customer experience was at risk of suffering.<\/p>\n<p>That, combined with Ibrahim\u2019s wish to focus on what he did best &#8211; content creation &#8211; he needed a scalable, hands-off fulfilment solution that could support the brand\u2019s global growth ambitions at the steep trajectory they were on.<\/p>\n<\/div>\n    <\/section>\n\n\n<h2 class=\"wp-block-heading\">Why BSSET Chose J&amp;J Global Fulfilment?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A culture of care<\/h3>\n\n\n\n<p>Ibrahim\u2019s business partner, Damian Scarlett, had worked with J&amp;J previously while consulting for a fashion brand.<\/p>\n\n\n\n<p>Damian had been impressed with J&amp;J\u2019s culture and evident care we take both for our staff and the reputation of the brands we work with. BSSET were dedicated to finding a 3PL who aligned with their values, and J&amp;J were able to support that decision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leading fulfilment software<\/h3>\n\n\n\n<p>To stay in control amid rapid growth, BSSET needed a robust technology stack that offered total visibility into order statuses and empowered their customer service team to respond to enquiries quickly and effectively.<\/p>\n\n\n\n<p>They were particularly impressed by our proprietary software, ControlPort\u2122. It\u2019s an intuitive platform that equips their support team with powerful tools to track and manage customer orders with ease.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A global presence<\/h3>\n\n\n\n<p>With aspirations to expand into overseas markets such as the US, EU, Australia, and Canada, BSSET needed a fulfilment partner with a global footprint.<\/p>\n\n\n\n<p>J&amp;J&#8217;s international network of fulfilment centres provided the infrastructure necessary for BSSET\u2019s ambitious growth plans.\u200b<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-35993\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-3-1024x1024.jpg 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-3-300x300.jpg 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-3-150x150.jpg 150w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-3-768x768.jpg 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-3-1536x1536.jpg 1536w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-3-600x600.jpg 600w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-3.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Helping BSSET See More, Sell More, and Grow More<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">BSSET are scaling up<\/h3>\n\n\n\n<p>Freed from the overhead of warehouse management, staffing, and order fulfilment, BSSET has been able to focus on the strategic areas they know best. Ibrahim has since dedicated himself full-time to growing BSSET\u2019s online community, which now boasts over 8 million followers and more than 5 billion views.<\/p>\n\n\n\n<p>With this massive digital presence, BSSET is now leveraging our fulfilment centres across the UK, US, and EU to support global demand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customers enjoy a reliable service<\/h3>\n\n\n\n<p>With access to our extensive UK carrier network, BSSET now takes advantage of our same-day dispatch and Royal Mail\u2019s highly efficient and affordable Tracked 48 service.<\/p>\n\n\n\n<p>With 100% pick and pack accuracy over the last 12 months, BSETT\u2019s customers are guaranteed the correct order, on time, every time. And by leveraging J&amp;J&#8217;s US warehouse, BSSET has achieved significantly faster delivery times in the US, reducing shipping duration from 10+ days to 2\u20133 days and considerably lowering the cost of shipping per item.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer service is thriving<\/h3>\n\n\n\n<p>ControlPort\u2122 empowers BSSET\u2019s customer service team with in-depth order traceability and real-time updates, enabling them to handle enquiries efficiently, maintain high service standards, and streamline the day-to-day.<\/p>\n\n\n\n<p>For more complex or sensitive issues, BSSET can reach out directly via ticket or phone to our UK- or US-based Client Services Teams, who provide dedicated, hands-on support when it\u2019s needed most.<\/p>\n\n\n<section class=\"cs-highlight   pink wow fadeInUp\" data-wow-delay=\"0.2s\">\n            <div class=\"highlight\"><h2>Looking ahead<\/h2>\n<p>BSSET continues to explore opportunities for international expansion, with plans to enter markets like Saudi Arabia. The partnership with J&#038;J provides the logistical support necessary for such growth, ensuring that BSSET can maintain its commitment to simplifying hairstyling for a global audience.<\/p>\n<\/div>\n    <\/section>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BSSET is a modern hair styling brand born from the desire to simplify hairstyling routines for the digital generation.&nbsp; Co-founded by entrepreneur Ibrahim Abusamra, the idea for BSSET was developed in collaboration with Mo \u2014 a barber and content creator&#8230;<\/p>\n","protected":false},"author":36,"featured_media":35989,"parent":23218,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"wf_page_folders":[80],"class_list":["post-35959","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-1-600x400.jpg","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/BSSET-1-600x600.jpg","_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/35959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=35959"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/35959\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/23218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/35989"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=35959"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/wf_page_folders?post=35959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}