{"id":37605,"date":"2025-12-09T13:41:41","date_gmt":"2025-12-09T13:41:41","guid":{"rendered":"https:\/\/preprodjj.wpengine.com\/?page_id=37605"},"modified":"2026-03-23T09:08:01","modified_gmt":"2026-03-23T09:08:01","slug":"dirtea","status":"publish","type":"page","link":"https:\/\/www.ecommercefulfilment.com\/case-studies\/dirtea\/","title":{"rendered":"DIRTEA"},"content":{"rendered":"<section class=\"cs-header  \">\n    \n\n\n    <div class=\"content\">\n        <div class=\"content-left\">\n\n        <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n                    \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            <a href=\"\/sectors\/health-supplement-fulfilment\/\"><p class=\"tag\">Health &#038; Supplements<\/p><\/a>\n            \n            \n            \n            \n            \n            \n                         \n\n\n                <h1 class=\"title\">DIRTEA<\/h1>\n                <\/div>\n\n        <div class=\"content-right\">\n\n                        <p class=\"intro\">Supporting a premium health brand through explosive D2C growth<\/p>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/Dirtea-1-1024x778.jpg\" alt=\"\" class=\"wp-image-37834\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/Dirtea-1-1024x778.jpg 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/Dirtea-1-300x228.jpg 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/Dirtea-1-768x583.jpg 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/Dirtea-1.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>In 2021, following years of corporate burnout and disillusionment, brothers Andrew and Simon Salter founded DIRTEA.&nbsp;<\/strong><span id=\"docs-internal-guid-95d457e8-7fff-f4fb-fddb-3b066b2d2f06\" style=\"font-weight:normal;\"><\/span><\/p>\n\n\n\n<p>They had long believed in the tangible benefits of functional mushrooms and shared a vision to create natural products that improve focus, energy, and resilience. What started with pure mushroom powders quickly expanded into a range of Super Blends, combining mushrooms with ingredients like coffee, matcha, and cacao.<\/p>\n\n\n\n<p>In just a few years, DIRTEA has become one of the UK\u2019s fastest-growing wellness brands, with ambassadors including Dr Tara Swart and Bear Grylls endorsing the products and lifestyle behind them<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>The culture at J&amp;J really stands out. Everyone\u2019s approachable, welcoming, and proactive.<\/p><cite><strong>Tom Wilkinson<\/strong>, Head of Operations, DIRTEA<\/cite><\/blockquote><\/figure>\n\n\n<section class=\"cs-highlight   light-green wow fadeInUp\" data-wow-delay=\"0.2s\">\n            <div class=\"highlight\"><h2>DIRTEA and J&amp;J Global Fulfilment<\/h2>\n<p>As a high-growth brand, DIRTEA needed to focus on sourcing, product development, and scaling globally, not managing fulfilment.<\/p>\n<p>Challenges included:<\/p>\n<ul>\n<li>Finding a best-in-class fulfilment partner to uphold their premium customer promise<\/li>\n<li>Overcoming bottlenecks caused by rapid D2C growth<\/li>\n<li>A lack of in-house expertise to manage a strategic fulfilment operation<\/li>\n<\/ul>\n<p>After an underwhelming experience with their first 3PL, DIRTEA turned to J&amp;J Global Fulfilment in 2023 to restore reliability and customer confidence.<\/p>\n<\/div>\n    <\/section>\n\n\n<h2 class=\"wp-block-heading\">Why J&amp;J Global Fulfilment?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A partner-first culture<\/h3>\n\n\n\n<p>After their previous experience, DIRTEA needed a fulfilment partner who could operate as a true extension of their team.<\/p>\n\n\n\n<p>From the very first visit to J&amp;J\u2019s facilities, the founders were reassured by the people, the culture, and the commitment to brand care. With a dedicated account manager and strategic support, they knew they\u2019d found a partner invested in their long-term growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Proven capability for international expansion<\/h3>\n\n\n\n<p>With strong D2C sales in the UK, DIRTEA had its sights set on new markets \u2014 particularly the US. J&amp;J\u2019s global infrastructure, including fulfilment centres in the US, Canada, Europe, and Australia, offered the reach and reliability needed to expand internationally with confidence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Proprietary technology platform<\/h3>\n\n\n\n<p>Visibility and control were key priorities for DIRTEA. Having struggled with white-labelled tech from previous 3PLs, they were drawn to J&amp;J\u2019s proprietary platform, ControlPort\u2122.<\/p>\n\n\n\n<p>The platform provides full transparency across orders, stock, and operations, while Custom API integrations allow DIRTEA to connect sales channels and internal systems seamlessly \u2014 empowering data-driven decisions and smarter forecasting.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/Dirtea-3-1024x575.jpg\" alt=\"\" class=\"wp-image-37837\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/Dirtea-3-1024x575.jpg 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/Dirtea-3-300x169.jpg 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/Dirtea-3-768x432.jpg 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/Dirtea-3.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<section class=\"cs-stat \">\n    \n\n        <div class=\"stats wow fadeInUp\" data-wow-delay=\"0.2s\">\n\n                <div class=\"stat\">\n\n        <p class=\"pre-text\">Growth<\/p>\n        <p class=\"stat-text\">76%<\/p>\n        <p class=\"post-text\">76% YoY order growth<\/p>\n    \n        <\/div>\n                <div class=\"stat\">\n\n        <p class=\"pre-text\">Volume<\/p>\n        <p class=\"stat-text\">31%<\/p>\n        <p class=\"post-text\">31% increase in AoV<\/p>\n    \n        <\/div>\n                <div class=\"stat\">\n\n        <p class=\"pre-text\">Orders<\/p>\n        <p class=\"stat-text\">220k+<\/p>\n        <p class=\"post-text\">220k+ D2C orders fulfilled<\/p>\n    \n        <\/div>\n            <\/div>\n     \n\n<\/section>\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>J&amp;J understood our strategy straight away and put resources in place to make it happen.<\/p><cite><strong>Tom Wilkinson<\/strong>, Head of Operations, DIRTEA<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How J&amp;J has helped DIRTEA See More, Sell More, and Grow More<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Upgraded fulfilment<\/h3>\n\n\n\n<p>DIRTEA joined J&amp;J after ongoing issues with delays, inaccuracies, and poor communication from their previous provider. J&amp;J ensured a smooth transition and quickly stabilised D2C operations, restoring order accuracy and dispatch performance.<\/p>\n\n\n\n<p>Since partnering in 2023, fulfilment reliability has improved dramatically, with consistent on-time dispatch rates and dependable service underpinning DIRTEA\u2019s continued growth.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visibility that drives smarter decisions&nbsp;<\/h3>\n\n\n\n<p>Through ControlPort\u2122, DIRTEA now has real-time visibility across its entire operation. The team uses the platform daily to track inventory, manage assemblies, and generate stock reports.<\/p>\n\n\n\n<p>Reporting features allow them to analyse historical data, identify trends, and make proactive supply chain decisions. This level of transparency has significantly improved forecasting accuracy and operational efficiency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hands-on support for global growth&nbsp;<\/h3>\n\n\n\n<p>As DIRTEA expanded into B2B and US markets, J&amp;J provided hands-on guidance and cross-border expertise. Their dedicated Account Manager worked closely with teams across multiple facilities (including at J&amp;J\u2019s East Coast site) to ensure compliance, set up local fulfilment, and coordinate international logistics.<\/p>\n\n\n\n<p>This proactive collaboration has accelerated DIRTEA\u2019s global strategy, giving them direct access to support and real-time operational assistance as they continue to scale.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Having direct access to people on the ground has made a huge difference.<\/p><cite><strong>Tom Wilkinson<\/strong>, Head of Operations, DIRTEA<\/cite><\/blockquote><\/figure>\n\n\n<section class=\"cs-highlight   light-green wow fadeInUp\" data-wow-delay=\"0.2s\">\n            <div class=\"highlight\"><h2>The results<\/h2>\n<p>Since partnering with J&amp;J Global Fulfilment, DIRTEA has been able to:<\/p>\n<ul>\n<li>Maintain a 99%+ on-time dispatch rate across all D2C orders<\/li>\n<li>Gain full visibility and control of stock and order data through ControlPort\u2122<\/li>\n<li>Improve forecasting accuracy and inventory planning<\/li>\n<li>Expand into new international markets with local fulfilment support<\/li>\n<li>Free up internal resources to focus on product innovation and brand growth<\/li>\n<\/ul>\n<p>For Andrew, Simon, and the DIRTEA team, J&amp;J has become a trusted extension of the business, offering the reliability, flexibility, and attentiveness that they require to deliver both their national and international growth strategy.<\/p>\n<\/div>\n    <\/section>\n\n\n<p><strong>If you\u2019re a fast-growing brand that needs support in maintaining that all-important customer experience whilst simultaneously driving growth, talk to J&amp;J. We\u2019re here to help, and offer a no-obligation consultation to learn if we\u2019re the right fit for you.<\/strong><\/p>\n\n\n<section class=\"cs-slider  wow fadeInUp\" data-wow-delay=\"0.2s\">\n    \n\n    <div class=\"content\">\n\n                <h2 class=\"title\">Other case studies<\/h2>\n        \n    <\/div>\n\n    \n    \n            \n        \n\n    \n    \n    \n    <div class=\"csSwiper swiper\">   \n    <div class=\"swiper-wrapper\">\n\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/05\/John-Clarke-Sports-Nutrition-1.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/john-clarke-sports-nutrition\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                <a href=\"\/sectors\/health-supplement-fulfilment\/\"><p class=\"tag\">Health &#038; 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They had long believed in the tangible benefits of functional mushrooms and shared a vision to create natural products that improve focus, energy, and&#8230;<\/p>\n","protected":false},"author":43,"featured_media":37834,"parent":23218,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"wf_page_folders":[80],"class_list":["post-37605","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/Dirtea-1-600x400.jpg","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/12\/Dirtea-1-600x600.jpg","_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/37605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=37605"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/37605\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/23218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/37834"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=37605"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/wf_page_folders?post=37605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}