{"id":38245,"date":"2026-06-22T09:11:50","date_gmt":"2026-06-22T08:11:50","guid":{"rendered":"https:\/\/www.ecommercefulfilment.com\/?page_id=38245"},"modified":"2026-06-22T09:13:45","modified_gmt":"2026-06-22T08:13:45","slug":"not-basics","status":"publish","type":"page","link":"https:\/\/www.ecommercefulfilment.com\/case-studies\/not-basics\/","title":{"rendered":"Not Basics"},"content":{"rendered":"<section class=\"cs-header  \">\n    \n\n\n    <div class=\"content\">\n        <div class=\"content-left\">\n\n        <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n                    \n            \n            \n            \n            \n            \n            \n            <a href=\"\/sectors\/fashion-fulfilment\/\"><p class=\"tag\">Fashion<\/p><\/a>\n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n                         \n\n\n                <h1 class=\"title\">Not Basics<\/h1>\n                <\/div>\n\n        <div class=\"content-right\">\n\n                        <p class=\"intro\">Supporting a sister-owned business to achieve 100% YoY growth.<\/p>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/NotBasics-case-study-1.jpg\" alt=\"\" class=\"wp-image-38258\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/NotBasics-case-study-1.jpg 1920w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/NotBasics-case-study-1-300x169.jpg 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/NotBasics-case-study-1-1024x576.jpg 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/NotBasics-case-study-1-768x432.jpg 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/NotBasics-case-study-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Supporting a sister-owned business to achieve 100% YoY growth.&nbsp;<\/strong><span id=\"docs-internal-guid-95d457e8-7fff-f4fb-fddb-3b066b2d2f06\" style=\"font-weight:normal;\"><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not Basics is built around something special: the idea that the everyday basics people actually wear, the leggings, the t-shirts, the pieces that make up the foundation of a wardrobe, don&#8217;t need to be made from synthetic materials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Katie McCourt and her sister Amanda started out with a different brand entirely. In their earliest days, they were upcycling deadstock t-shirts into underwear, then progressed to using stock rolls of fabric; a small, sustainability-led operation that their mum helped pack and ship from home. A pivot came when a leggings collection they launched under the name Not Basics quickly became 80% of their sales. The decision to rebrand around it was straightforward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nearly 70% of clothes on the market are made from nylon or acrylic. Over the last few years, consumers have started detoxing their beauty products, their cleaning products, their cookware. Not Basics exists for the people now ready to do the same with their wardrobes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Not Basic\u2019s first 18 months of trading in its current form, it has grown by over 100% year-on-year, with around half of all customers citing the switch from polyester to natural materials as the reason they bought.<br>Not Basics moved to J&amp;J Global Fulfilment in January 2026.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Our move to J&amp;J is definitely the first time we&#8217;ve had a partner that feels very established and very scalable; one that can genuinely help us get to where we want to be.<\/p><cite><strong>Katie McCourt<\/strong>, Co-founder, Not Basics<\/cite><\/blockquote><\/figure>\n\n\n<section class=\"cs-highlight   light-green wow fadeInUp\" data-wow-delay=\"0.2s\">\n            <div class=\"highlight\"><h2>Why J&amp;J Global Fulfilment?<\/h2>\n<p>Katie had been through two fulfilment partners before J&amp;J. Each move was driven by the same thing: the business had grown beyond what the current setup could handle.<\/p>\n<p>The first was straightforward. Their mum had been packing orders from home, and a spontaneous Easter sale (sent on a Friday with no pre-planning!) generated more volume than she could manage. She handed in her notice on the spot, and Not Basics moved into their first fulfilment centre.<\/p>\n<p>The second move came as the brand expanded from underwear into apparel. Returns, which had been simple enough with a small underwear range, became far more complex. As one example, long-sleeve tops and bodysuits sometimes required light steaming before being returned to stock. Their existing fulfilment centre had no real capability to handle that, and strain started to show.<\/p>\n<p>The third move, here to J&amp;J, was prompted by their previous partner giving notice. The partner was refocusing on single-SKU businesses and had transitioned to a WMS that didn&#8217;t suit a brand with Not Basics&#8217; product breadth.<\/p>\n<\/div>\n    <\/section>\n\n\n<h2 class=\"wp-block-heading\">A platform that supports the day-to-day<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eva Smorczewska, who supports day-to-day operations at Not Basics, dealt with the limitations of the previous system firsthand. When you made a change at the order level, such as upgrading a shipping method, it was often unclear whether the change had actually gone through. You&#8217;d make it, go back to check, and find yourself doing it again. If you were making multiple changes at once, there was no reliable way to know what had been updated and what hadn&#8217;t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ControlPort\u2122 was an immediate contrast. Eva describes it as the most responsive platform she&#8217;s used: changes are immediate, there&#8217;s no ambiguity about what&#8217;s happened, and the loading issues that plagued the old system simply aren&#8217;t there. She uses it daily for replacement orders, address and size amendments, and tracking incoming goods.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>ControlPort\u2122 is definitely the most responsive order management platform I&#8217;ve used. Changes are immediate, obvious, and transparent.<\/p><cite><strong>Eva Smorczewska<\/strong>, Operations, Not Basics<\/cite><\/blockquote><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A first impression that gave them confidence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Katie spoke to several fulfilment partners before choosing J&amp;J. The difference in how the sales process was handled told her a lot about what working with each partner would actually be like.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With some providers, getting to a clear costing proposal took four weeks, involved heavy admin, and still left things unclear. With J&amp;J, it took two weeks, the information required was straightforward, and the proposals came back quickly. It was a small thing, but Katie took it as a signal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the process, J&amp;J also connected Not Basics with other brands working with J&amp;J who were willing to share their experience. Katie spoke to a couple of them directly, and they were unanimously positive.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>I remember getting to a really clear position with J&amp;J in about two weeks, where we were still going back and forth with other providers after four weeks. That reflected really well on the service we could expect.<\/p><cite><strong>Katie McCourt<\/strong>, Co-founder, Not Basics<\/cite><\/blockquote><\/figure>\n\n\n<section class=\"cs-stat \">\n    \n\n        <div class=\"stats wow fadeInUp\" data-wow-delay=\"0.2s\">\n\n                <div class=\"stat\">\n\n        <p class=\"pre-text\">Growth<\/p>\n        <p class=\"stat-text\">100%+<\/p>\n        <p class=\"post-text\">Over 100% year-on-year order growth<\/p>\n    \n        <\/div>\n                <div class=\"stat\">\n\n        <p class=\"pre-text\">Accuracy<\/p>\n        <p class=\"stat-text\">100%<\/p>\n        <p class=\"post-text\">100% of orders picked and packed accurately<\/p>\n    \n        <\/div>\n                <div class=\"stat\">\n\n        <p class=\"pre-text\">Booked<\/p>\n        <p class=\"stat-text\">100%<\/p>\n        <p class=\"post-text\">100% units booked in within 24 hours<\/p>\n    \n        <\/div>\n            <\/div>\n     \n\n<\/section>\n\n\n<h3 class=\"wp-block-heading\">Built to scale with them&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not Basics has always wanted to build a serious eCommerce brand. Katie was thinking about the next few years, not just the next few months, when she was choosing a partner. J&amp;J&#8217;s infrastructure and global network meant she wouldn&#8217;t be outgrowing them any time soon.<\/p>\n\n\n<section class=\"cs-highlight   light-green wow fadeInUp\" data-wow-delay=\"0.2s\">\n            <div class=\"highlight\"><h2>How J&amp;J has helped Not Basics See more, Sell more, and Grow more<\/h2>\n<h3>A smooth transition under pressure<\/h3>\n<p>Moving fulfilment partners is never without friction. When Not Basics moved to J&amp;J in January, they made the decision to pause fulfilment entirely for around two weeks rather than split their stock across two centres. With a wide product range and a large number of items on pre-order at the time, running a split operation would have risked customers receiving partial orders.<\/p>\n<p>Their customer base proved patient. When Not Basics explained the reason for the delay, the response was understanding. And once the stock was scanned in and the first factory delivery landed, the backlog of pre-orders cleared quickly.<\/p>\n<h3>Returns handled properly, at last<\/h3>\n<p>Returns had been the thing that stretched both of Not Basics&#8217; previous fulfilment partners. At J&amp;J, it&#8217;s been one of the clearest wins.<\/p>\n<p>The brand needed something more nuanced than a standard restock-or-rework model. Sometimes a returned garment comes back with a light mark on the front; the kind of thing that a quick clean with a microfibre cloth can fix, without the item needing to go through a full rework process. J&amp;J were able to implement that workflow, something they weren&#8217;t doing for other partners.<\/p>\n<p>When Katie and the team visited J&amp;J&#8217;s fulfilment centre for a catch-up, returns were being processed at the time. The care being taken with each item, ensuring stock was presentable before being bagged back up, was exactly what they&#8217;d asked for.<\/p>\n<\/div>\n    <\/section>\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>J&amp;J went above and beyond with the Returns requirements we had. You could see care was being taken to make sure the stock was presentable. We&#8217;ve been really happy.<\/p><cite><strong><strong>Katie McCourt<\/strong><\/strong>, Co-founder, Not Basics<\/cite><\/blockquote><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"850\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/NotBasics-case-study-2.jpg\" alt=\"\" class=\"wp-image-38260\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/NotBasics-case-study-2.jpg 1920w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/NotBasics-case-study-2-300x133.jpg 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/NotBasics-case-study-2-1024x453.jpg 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/NotBasics-case-study-2-768x340.jpg 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/NotBasics-case-study-2-1536x680.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Service levels that hold up<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For a brand growing at 100% year-on-year, reliability isn&#8217;t a nice-to-have. Not Basics has had no significant issues with SLA performance since moving to J&amp;J.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When teething problems have come up, the support has been there to resolve them quickly. Katie points to the fact that J&amp;J&#8217;s client services team is based on-site at the fulfilment centre as part of what makes the difference: questions get answered by people who can actually go and check on things, not by a team operating at a distance from the warehouse floor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The kind of support that grows with you<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not Basics is still a small team, and the mental load of running a fast-growth business falls on a small number of people. Having a fulfilment partner they don&#8217;t need to chase, and a platform that they can get into and act on without raising a support ticket for routine tasks, gives the team headspace to focus on the business.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Whenever there&#8217;s been an issue, we&#8217;ve been able to get great support and find resolutions quickly. As of now, we haven&#8217;t had any problems falling outside of SLA, and we&#8217;re really happy with the service.<\/p><cite><strong>Katie McCourt<\/strong>, Co-founder, Not Basics<\/cite><\/blockquote><\/figure>\n\n\n<section class=\"cs-highlight   light-green wow fadeInUp\" data-wow-delay=\"0.2s\">\n            <div class=\"highlight\"><h2>The results<\/h2>\n<p><strong>In its time with J&#038;J Global Fulfilment, Not Basics has:<\/p>\n<p><\/strong><\/p>\n<ul>\n<li>Migrated from a previous 3PL with a complex pre-order backlog, clearing outstanding orders quickly once stock arrived<\/li>\n<li>Maintained SLA performance with no significant fulfilment failures<\/li>\n<li>Implemented a bespoke returns process, including light garment cleaning, that previous partners couldn&#8217;t offer<\/li>\n<li>Given the operations team a platform they can manage day-to-day without friction<\/li>\n<li>Built the foundations for continued growth, with a fulfilment partner able to scale alongside them<\/li>\n<\/ul>\n<\/div>\n    <\/section>\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Our move to J&amp;J is definitely the first time we&#8217;ve had a partner that feels very established and very scalable. It&#8217;s the first time fulfilment has felt like it&#8217;s genuinely set up for where we want to go.<\/p><cite><strong>Katie McCourt<\/strong>, Co-founder, Not Basics<\/cite><\/blockquote><\/figure>\n\n\n<section class=\"cs-slider  wow fadeInUp\" data-wow-delay=\"0.2s\">\n    \n\n    <div class=\"content\">\n\n                <h2 class=\"title\">Other case studies<\/h2>\n        \n    <\/div>\n\n    \n    \n            \n        \n\n    \n    \n    \n    <div class=\"csSwiper swiper\">   \n    <div class=\"swiper-wrapper\">\n\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/06\/TomsTrunks-header.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/toms-trunks\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                \n                \n                \n                \n                <a href=\"\/sectors\/fashion-fulfilment\/\"><p class=\"tag\">Fashion<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/toms-trunks\/\">\n            <h4>Tom&#8217;s Trunks<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>How we\u2019ve helped Tom\u2019s Trunks secure 204% YoY growth.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/toms-trunks\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/01\/rule28-1.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/rule-28\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                \n                \n                \n                \n                <a href=\"\/sectors\/fashion-fulfilment\/\"><p class=\"tag\">Fashion<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/rule-28\/\">\n            <h4>Rule 28<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>Switching fulfilment up a gear for a high-performance cycling brand.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/rule-28\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/04\/gandys-case-study-2.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/gandys\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                \n                \n                \n                \n                <a href=\"\/sectors\/fashion-fulfilment\/\"><p class=\"tag\">Fashion<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/gandys\/\">\n            <h4>Gandys<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>Gandys\u2019 powerful brand story saw the brand go through rapid growth.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/gandys\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/01\/tala.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/tala-international\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                \n                \n                \n                \n                <a href=\"\/sectors\/fashion-fulfilment\/\"><p class=\"tag\">Fashion<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/tala-international\/\">\n            <h4>TALA International<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>How we helped TALA take the international stage.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/tala-international\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/02\/wearetala-header.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/tala\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                \n                \n                \n                \n                <a href=\"\/sectors\/fashion-fulfilment\/\"><p class=\"tag\">Fashion<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/tala\/\">\n            <h4>TALA<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>A rapidly growing business. Fulfilment with no compromises. <\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/tala\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/07\/cs_individual_mainimage_dotty-dungarees.png');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/dotty-dungarees\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                \n                \n                \n                \n                <a href=\"\/sectors\/fashion-fulfilment\/\"><p class=\"tag\">Fashion<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/dotty-dungarees\/\">\n            <h4>Dotty Dungarees<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>J&#038;J Global Fulfilment makes US expansion a reality.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/dotty-dungarees\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n        <div class=\"cs-slide swiper-slide\">   \n        <div class=\"bg-image\" style=\"background-image:url('https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/01\/armadillo-merino.jpg');\">        \n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/armadillo-merino\/\"><\/a>\n        <\/div>\n        <div class=\"title\"> \n            \n                            \n                \n                \n                \n                \n                \n                \n                <a href=\"\/sectors\/fashion-fulfilment\/\"><p class=\"tag\">Fashion<\/p><\/a>\n                \n                \n                \n                \n                \n                \n                \n                \n                \n                \n                                 \n\n            <a href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/armadillo-merino\/\">\n            <h4>Armadillo Merino<\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"content\"> \n            <div class=\"excerpt\">\n                <p>Shooting for the stars: automating Shopify to supply NASA.<\/p>\n                <div class=\"button\">\n                    <a class=\"button-decal\" href=\"https:\/\/www.ecommercefulfilment.com\/case-studies\/armadillo-merino\/\">\n                        <span>Read more<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n            <\/div>\n        <div class=\"swiper-pagination\"><\/div>\n        <div class=\"swiper-button-next\"><\/div>\n        <div class=\"swiper-button-prev\"><\/div>\n    <\/div>\n    \n<\/section>","protected":false},"excerpt":{"rendered":"<p>Supporting a sister-owned business to achieve 100% YoY growth.&nbsp; Not Basics is built around something special: the idea that the everyday basics people actually wear, the leggings, the t-shirts, the pieces that make up the foundation of a wardrobe, don&#8217;t&#8230;<\/p>\n","protected":false},"author":30,"featured_media":0,"parent":23218,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"wf_page_folders":[80],"class_list":["post-38245","page","type-page","status-publish","hentry"],"acf":[],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/38245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=38245"}],"version-history":[{"count":2,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/38245\/revisions"}],"predecessor-version":[{"id":38373,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/38245\/revisions\/38373"}],"up":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/pages\/23218"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=38245"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/wf_page_folders?post=38245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}