{"id":39629,"date":"2026-09-30T13:00:35","date_gmt":"2026-09-30T12:00:35","guid":{"rendered":"https:\/\/www.ecommercefulfilment.com\/?page_id=39629"},"modified":"2026-09-30T13:02:18","modified_gmt":"2026-09-30T12:02:18","slug":"truffle-guys","status":"publish","type":"page","link":"https:\/\/www.ecommercefulfilment.com\/case-studies\/truffle-guys\/","title":{"rendered":"Truffle Guys"},"content":{"rendered":"
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Food & Drink<\/p><\/a> \n

Truffle Guys<\/h1>\n \n

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Helping a truffle brand handle a 10x Peak surge to pave the way for future growth<\/h2>\n
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Jordan Jon and his co-founder, Rikki Constantinou, set up Truffle Guys in 2019 after years of working in restaurants and hospitality, where they’d both helped bring truffle onto menus during the ingredient’s 2012 social media boom.<\/h3>\n

What frustrated them was an industry dominated by Italian and French brands with no interest in branding or educating customers, an industry built for Michelin-star kitchens rather than home cooks.<\/h4>\n

Truffle Guys set out to do the opposite: build a brand people trusted, using truffle sourced from Italy, but packaged for scrambled eggs, fries, and burgers rather than tasting menus. Truffle dust, truffle mayo and truffle oil replaced the fresh truffle that spoils within a week of being cut.<\/p>\n

The brand grew fast, first direct-to-consumer through the pandemic’s home-cooking boom, then into food service partnerships with restaurants like Honest Burger, then into retail listings with Ocado, Harrods and John Lewis.<\/p>\n

That growth – while a fantastic success story – is exactly what exposed the cracks in their old fulfilment setup.<\/p>\n <\/div>\n\n

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The headline<\/h2>\n
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Order volume increase during Black Friday and Christmas peak<\/p>\n <\/div>\n

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Single warehouse now handling both DTC and Amazon fulfilment, after moving off a split-stock FBA model<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n<\/section>\n\n\n

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Seeing the amount of orders J&J can send out per day over Black Friday and Christmas, without any movement in SLAs at all, gave us the confidence that if we’re to do this every single year, we have faith that we could go into the US tomorrow and 10x there and it wouldn’t be a problem.<\/p>\n <\/div>\n \n

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Jordan Jon<\/div>\n
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Why J&J Global Fulfilment?<\/h3>\n

Truffle Guys had been with another 3PL for three or four years. It worked at first, but as the business scaled, pricing stayed flat while service levels dropped. Pick-and-pack errors meant packages went out missing items, on a scale that couldn’t continue once Truffle Guys was supplying retailers like John Lewis and Harrods directly.<\/p>\n

Get fulfilment wrong with an account like that and there’s no second chance; you get delisted. With an ambition to grow and unwilling to be bottlenecked by their fulfilment partner, Truffle Guys began searching for a new 3PL provider ahead of Peak 2025.<\/p>\n

A partner who doesn’t disappear<\/h4>\n

The switch came through a referral from another business that had made a similar move and vouched for J&J. What stood out from the first conversations wasn’t the sales pitch, but a point of contact who, even years into the partnership, has stuck around. Jordan still messages Kyren, who led the initial relationship, with questions even now.<\/p>\n <\/div>\n\n