{"id":23964,"date":"2021-03-04T10:30:25","date_gmt":"2021-03-04T10:30:25","guid":{"rendered":"https:\/\/localhost:10003\/?post_type=scaleup&#038;p=23964"},"modified":"2024-03-06T10:37:53","modified_gmt":"2024-03-06T10:37:53","slug":"customer-care","status":"publish","type":"post","link":"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/customer-care\/","title":{"rendered":"Guest Blog: Customer Care Comes First"},"content":{"rendered":"\n<p><strong>In this guest blog for The Scale Up, Daniel Perez Vidal, Director of food supplement store&nbsp;<a href=\"https:\/\/www.fortheageless.com\/\" target=\"_blank\" rel=\"noopener\"><em>for the Ageless<\/em><\/a>, shares what he believes to be the key drivers for the Cannabidiol (CBD) and food supplements today. He also unearths real customer concerns.<\/strong><\/p>\n\n\n\n<p>The ground has been shaken to its core. This pandemic has given us all so much to think about and we\u2019re in an environment of deep uncertainty, separated from the people we love. We\u2019re isolated, which is completely unnatural for human beings \u2013 and we\u2019re concerned for our safety and our health.<\/p>\n\n\n\n<p>At&nbsp;<em>for the Ageless<\/em>, we hear these worries daily when customers call and email us. There\u2019s a real sense of despair and anger, especially among the elderly. It\u2019s really important that we treat our customers as though they\u2019re a family member. We\u2019re respectful and provide the care and attention they expect, even more so throughout these turbulent times.<\/p>\n\n\n\n<p>By listening, we\u2019re better able to understand our marketplace, what our customers need and react accordingly. Here are five consumer behaviours and industry trends that we think will be pertinent this year.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/customer-care\/#a-continued-focus-on-mindfulness\" >A continued focus on mindfulness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/customer-care\/#positive-mental-attitude-advocacy\" >Positive mental attitude advocacy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/customer-care\/#the-rise-of-collagen\" >The rise of collagen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/customer-care\/#responsibility-of-brands\" >Responsibility (of brands)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/customer-care\/#cbd-best-practice\" >CBD best practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/customer-care\/#closing-thoughts%e2%80%a6\" >Closing thoughts\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a-continued-focus-on-mindfulness\"><\/span>A continued focus on mindfulness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Doom-laden headlines, seldom good news \u2013 it\u2019s all we seem to experience at the moment. As a result, we\u2019ll see people practising and learning about relaxation techniques and serotonin to release that \u2018feel good\u2019 factor. It\u2019s a sense of escapism from the realities of an upside-down world.<\/p>\n\n\n\n<p>Customers reveal to us that they\u2019re concerned about their health, but the economic uncertainty adds another level of worry. We\u2019re a company that champions taking care of the physical, emotional, mental and spiritual dimensions of wellness, so we offer direction on how our supplement products can be incorporated into daily life to support mindfulness goals.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sciencedaily.com\/releases\/2019\/08\/190813130426.htm\" target=\"_blank\" rel=\"noopener\">Studies show<\/a>&nbsp;that CBD products are more effective when consumed with a bit of food, because cannabinoids are fat-soluble, so we suggest taking them before the main meals. Not everyone knows that when researching hemp-based products, so it\u2019s our duty to educate customers on how to maximise the benefits in line with a well-balanced diet.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Magnolia-for-the-ageless-200x300.jpg\" alt=\"\" class=\"wp-image-24033\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Magnolia-for-the-ageless-200x300.jpg 200w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Magnolia-for-the-ageless-600x900.jpg 600w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Magnolia-for-the-ageless.jpg 667w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"positive-mental-attitude-advocacy\"><\/span>Positive mental attitude advocacy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s somewhat related to mindfulness but it deserves a specific mention. We\u2019re finding that although the pandemic brought about worries and uncertainties, it\u2019s also forced people to move outside their comfort zones \u2013 and they\u2019re energised by it. They\u2019re more open to trying new things, especially things that make them feel good, and if they feel good, they\u2019re generally more positive about life.<\/p>\n\n\n\n<p>More and more customers are coming to our online shop by word of mouth, to discover supplements they wouldn\u2019t have ever considered before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-rise-of-collagen\"><\/span>The rise of collagen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019re definitely seeing collagen consumption gain in popularity. Much scientific research is yet to be done in this area but people are realising the benefits of taking collagen supplements. We sell a&nbsp;<a href=\"https:\/\/www.fortheageless.com\/collections\/collagen-peptides\" target=\"_blank\" rel=\"noopener\">range of collagen supplements<\/a>, and our customers who take them tell us they see improvements in 1- 2 weeks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"responsibility-of-brands\"><\/span>Responsibility (of brands)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This one\u2019s always been important to us but will be more prominent this year as consumer trust dwindles.<\/p>\n\n\n\n<p>We take a responsible approach to customer guidance \u2013 we\u2019re completely transparent with what\u2019s in the products and how best to take them. We\u2019ll always encourage customers to try a new supplement or CBD at the lowest possible dose. It isn\u2019t about forcing customers to consume more of your product so you sell more.<\/p>\n\n\n\n<p>We consult with customers to find out why they\u2019re looking to try CBD and ask questions about their lifestyle, for example, are they getting the right amount of sleep, nutrients and down-time? Sometimes CBD isn\u2019t the right fit for them \u2013 and we\u2019re open about that. We believe this is why we at&nbsp;<em>for the Ageless<\/em>&nbsp;have such a positive reputation, because we enforce responsibility, guidance and reassurance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cbd-best-practice\"><\/span>CBD best practice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a company we have rules and regulations to uphold, set out by the Advertising Standards Authority (ASA) and the Food Standards Authority (FSA). They confirm that media coverage and social media&nbsp;<a href=\"https:\/\/www.asa.org.uk\/advice-online\/cannabidiol-cbd-containing-products.html\" target=\"_blank\" rel=\"noopener\">interest in CBD containing products has increased<\/a>&nbsp;in recent years, resulting in a significant uplift in consumer awareness.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"303\" src=\"https:\/\/www.www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/quality-criteria-for-the-Ageless.jpg\" alt=\"\" class=\"wp-image-24037\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/quality-criteria-for-the-Ageless.jpg 1200w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/quality-criteria-for-the-Ageless-300x76.jpg 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/quality-criteria-for-the-Ageless-1024x259.jpg 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/quality-criteria-for-the-Ageless-768x194.jpg 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/quality-criteria-for-the-Ageless-600x152.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Whether it\u2019s taken as drops, capsules, tablets or in tea form, we mustn\u2019t suggest any benefits for taking CBD in any way, as it is sold as a food supplement to support general health. Consumers discover the benefits for themselves, so you\u2019ll never find us taking a hard-sell approach or claiming things that are unsubstantiated.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>We take a responsible approach to customer guidance<\/strong>.<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"closing-thoughts%e2%80%a6\"><\/span>Closing thoughts\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rolling back around to my point on responsibility \u2013 when adding a new CBD brand to the&nbsp;<em>for the Ageless&nbsp;<\/em>portfolio, we look at six criteria to not only ensure the quality of the oils is superior, but that the supplier is both trustworthy and transparent.<\/p>\n\n\n\n<p>I think the overarching theme throughout all of the customer talking points and trends I\u2019ve mentioned is trust. In an industry where we see inaccurate labelling, messy regulations, a lack of independent testing and communication of the facts, trust must be the guiding principle.<\/p>\n\n\n\n<p>We need to be truthful about our products and their ingredients.<\/p>\n\n\n\n<p>We need to have a trustful relationship with suppliers, partners and customers.<\/p>\n\n\n\n<p>And most importantly, we need to continue to be most caring, as we have chosen to dedicate ourselves to making a positive difference in people\u2019s lives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this guest blog for The Scale Up, Daniel Perez Vidal, Director of food supplement store\u00a0for the Ageless, shares what he believes to be the key drivers for the Cannabidiol (CBD) and food supplements today. <\/p>\n","protected":false},"author":7,"featured_media":23986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[376],"tags":[],"class_list":["post-23964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scale-up"],"acf":[],"modified_by":"James Dillon","featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/katerina-jerabkova-6CLBoiWuzSU-unsplash-scaled.jpg","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/katerina-jerabkova-6CLBoiWuzSU-unsplash-scaled.jpg","author_info":{"display_name":"Guest Author","author_link":"https:\/\/www.ecommercefulfilment.com\/author\/guest-author\/"},"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/23964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=23964"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/23964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/23986"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=23964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/categories?post=23964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/tags?post=23964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}