{"id":23965,"date":"2021-03-01T15:14:57","date_gmt":"2021-03-01T15:14:57","guid":{"rendered":"https:\/\/localhost:10003\/?post_type=scaleup&#038;p=23965"},"modified":"2024-03-06T10:48:04","modified_gmt":"2024-03-06T10:48:04","slug":"for-the-ageless","status":"publish","type":"post","link":"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/for-the-ageless\/","title":{"rendered":"The boutique supplement store that started as a personal promise"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"228\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/New-The-Scale-Up-Backstory-Image-16-300x228.png\" alt=\"\" class=\"wp-image-23966\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/New-The-Scale-Up-Backstory-Image-16-300x228.png 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/New-The-Scale-Up-Backstory-Image-16-1024x778.png 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/New-The-Scale-Up-Backstory-Image-16-768x584.png 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/New-The-Scale-Up-Backstory-Image-16-600x456.png 600w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/New-The-Scale-Up-Backstory-Image-16.png 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/for-the-ageless\/#the-backstory-%e2%80%93-for-the-ageless\" >The backstory \u2013 for the Ageless<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/for-the-ageless\/#a-personal-promise\" >A personal promise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/for-the-ageless\/#evolving-an-informative-website-into-an-online-shopping-destination\" >Evolving an informative website into an online shopping destination<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/for-the-ageless\/#savvy-supplement-shoppers\" >Savvy supplement shoppers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/for-the-ageless\/#for-the-ageless-heroes\" >for the Ageless heroes<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-backstory-%e2%80%93-for-the-ageless\"><\/span>The backstory \u2013 for the Ageless<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.fortheageless.com\/\" target=\"_blank\" rel=\"noopener\"><em>for the Ageless<\/em><\/a>&nbsp;is a food supplement store that didn\u2019t really start, or set out to be, a business at all.<\/p>\n\n\n\n<p>It started with a promise to a parent, a customer need for more information around cannabidiol (CBD), and access to high-quality ingredients.<\/p>\n\n\n\n<p>CBD oil is one of the fastest-growing trends, particularly in the UK, with 6 million Brits trying cannabis-based supplements in 2020.&nbsp;<em>for the Ageless<\/em>&nbsp;is one of many&nbsp;<a href=\"https:\/\/www.fortheageless.com\/collections\/cbd-oil\" target=\"_blank\" rel=\"noopener\">online suppliers of CBD products<\/a>, and Director Daniel Perez Vidal shares its unique story.<\/p>\n\n\n\n<p>The story behind how and why&nbsp;<em>for the Ageless<\/em>&nbsp;was created is unique in itself, and it\u2019s something our customers are always keen to learn more about.<\/p>\n\n\n\n<p>I\u2019ve been fascinated by health since a young age, learning what\u2019s good for the human body. It led me to pursue a career as an investigative journalist and professor at university where I had done a great deal of research in the field of health and wellness.<\/p>\n\n\n\n<p>We\u2019re often faced with incredible amounts of information and advice from our GPs \u2013 a lot of which can be overwhelming. This was how I felt as a teenager when I was subjected to surgery and prescribed endless medicines for chronic laryngitis and acne. I felt as though I was being pumped with things I didn\u2019t really know much about, so I decided to take it upon myself to research. Once you take the reins of your own wellbeing, practitioners become your consultants who help you make your own decisions.<\/p>\n\n\n\n<p>A large part of my studying involved investigative work around organic vs conventional food types in Spain where I\u2019d visit a number of farms to fully understand the manufacturing processes. Food supplements also became a major interest, because I found out how, along with diet, they could help take care of deficiencies and build resilience.<\/p>\n\n\n\n<p>I found it incredibly difficult at times to figure out what was a marketing message and what pieces of expert advice were factually correct. I\u2019d say it took me around seven years to feel confident with the findings I\u2019d collated, and it was at that point my general health improved significantly.<\/p>\n\n\n\n<p>Fast-forward to today, our team has spent a lot of time looking for good sources of CBD products, superfoods, multivitamins and collagen peptides (or hydrolysed collagen). We\u2019re very picky. For instance, we only sell collagen powders that are clean, safe and tested products, all manufactured in the UK.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>We help you make your own decisions.<\/strong><\/p><cite><strong>for the Ageless Director, Daniel Perez Vidal<\/strong><\/cite><\/blockquote><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/sincerely-media-dGxOgeXAXm8-unsplash-300x200.jpg\" alt=\"\" class=\"wp-image-23972\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/sincerely-media-dGxOgeXAXm8-unsplash-300x200.jpg 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/sincerely-media-dGxOgeXAXm8-unsplash-1024x683.jpg 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/sincerely-media-dGxOgeXAXm8-unsplash-768x512.jpg 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/sincerely-media-dGxOgeXAXm8-unsplash-1536x1024.jpg 1536w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/sincerely-media-dGxOgeXAXm8-unsplash-scaled.jpg 2048w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/sincerely-media-dGxOgeXAXm8-unsplash-600x400.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a-personal-promise\"><\/span>A personal promise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When my father was diagnosed with cancer in 2008, my research deepened. He was fully supportive of the research I had carried out and was open to trying adjunct therapies and supplements to complement his treatment.<\/p>\n\n\n\n<p>We looked at his entire lifestyle, from the food he was eating and how many hours\u2019 sleep he was getting, to how active he was and what other stresses could negatively impact his fragile health. His recovery let us see how important it is to look at the big picture.<\/p>\n\n\n\n<p>I made a promise that if things would turn out well, I would share my findings on a website. While I was teaching in class at&nbsp;<a href=\"https:\/\/www.hult.edu\/\" target=\"_blank\" rel=\"noopener\">Hult International<\/a>, I decided to create this website and focus it on healthy ageing from the angle of those who consider body, mind and spirit equally, those who defy chronological age by truly taking care of themselves.&nbsp;<em>We dedicated the website to these people and called it: \u2018for the Ageless\u2019.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"evolving-an-informative-website-into-an-online-shopping-destination\"><\/span>Evolving an informative website into an online shopping destination<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we continued to populate the website with information and discoveries, word got around. People became intrigued by the benefits of CBD (which was quite unknown at the time) and the studies that had been done around its efficacy, and would ask us, \u2018Where can I get these kinds of products?\u2019<\/p>\n\n\n\n<p>And so, something that began as education, a hub of information, then became a source for the highest-quality supplements and CBD-related products we could find, try and test.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"499\" src=\"https:\/\/www.www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Strongest-CBD-oil-e1614609938328.jpg\" alt=\"\" class=\"wp-image-23974\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Strongest-CBD-oil-e1614609938328.jpg 851w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Strongest-CBD-oil-e1614609938328-300x176.jpg 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Strongest-CBD-oil-e1614609938328-768x450.jpg 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Strongest-CBD-oil-e1614609938328-600x352.jpg 600w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"499\" src=\"https:\/\/www.www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Beat-it-with-matcha-Banner_2048x-e1614611485226.jpg\" alt=\"\" class=\"wp-image-23984\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Beat-it-with-matcha-Banner_2048x-e1614611485226.jpg 809w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Beat-it-with-matcha-Banner_2048x-e1614611485226-300x185.jpg 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Beat-it-with-matcha-Banner_2048x-e1614611485226-768x474.jpg 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Beat-it-with-matcha-Banner_2048x-e1614611485226-600x370.jpg 600w\" sizes=\"auto, (max-width: 809px) 100vw, 809px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"savvy-supplement-shoppers\"><\/span>Savvy supplement shoppers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Our customers are generally savvy people who have done their research and are looking for a higher quality product than what you would normally find on the high street.<\/p>\n\n\n\n<p>We receive very few bad reviews because we deal with customers on a one-to-one basis and solve any issue that may come up immediately. We\u2019re very consultative in our approach to customer care and I think this is where my academic and journalistic background helps in my work. I\u2019m naturally inquisitive so I\u2019ll ask questions to find out how they can achieve better results by adjusting how the products are being used or finding suitable alternatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"for-the-ageless-heroes\"><\/span>for the Ageless heroes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Our most successful products tend to be those that give people the best results. Certain supplements like hemp tea have proven to be very effective and because they\u2019re quite inexpensive they don\u2019t have much ad spend behind them in the industry. We find they make a difference with our customers, so we recommend them whenever suitable. We\u2019ve also noticed that organic products sell better than conventional products, because they tend to produce better results too. Organic will continue to be a key focus this year.<\/p>\n\n\n\n<p>While we\u2019re not doctors or practitioners, we\u2019ve listened to our customers closely for over five years. In that time, we\u2019ve learned that positive changes in someone\u2019s lifestyle can make such a difference, and supplements can be used to support you in your journey.<\/p>\n\n\n\n<p>The positivity that we ingrained within our first days of launching continues into 2021 and beyond. We\u2019ll be working with ethical entrepreneurs like ourselves to provide an even larger range of natural products. These products will of course fulfil our strict criteria to ensure our boutique store remains a place for first-rate products that consumers can wholeheartedly trust.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>for the Ageless\u00a0is a food supplement store that didn\u2019t really start, or set out to be, a business at all.<\/p>\n","protected":false},"author":9,"featured_media":23811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[376],"tags":[],"class_list":["post-23965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scale-up"],"acf":[],"modified_by":"James Dillon","featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/02\/cs_individual_mainimage_for-the-ageless-1.png","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/02\/cs_individual_mainimage_for-the-ageless-1.png","author_info":{"display_name":"J&amp;J Global Fulfilment","author_link":"https:\/\/www.ecommercefulfilment.com\/author\/james-and-james\/"},"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/23965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=23965"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/23965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/23811"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=23965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/categories?post=23965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/tags?post=23965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}