{"id":23998,"date":"2021-03-04T15:42:21","date_gmt":"2021-03-04T15:42:21","guid":{"rendered":"https:\/\/localhost:10003\/?post_type=scaleup&#038;p=23998"},"modified":"2024-03-06T10:40:08","modified_gmt":"2024-03-06T10:40:08","slug":"gut-stuff","status":"publish","type":"post","link":"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/gut-stuff\/","title":{"rendered":"Meet the Mac Twins"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The backstory \u2013 The Gut Stuff<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lisa and Alana, Co-founders of&nbsp;<a href=\"https:\/\/thegutstuff.com\/\" target=\"_blank\" rel=\"noopener\">The Gut Stuff<\/a>, kindly recorded the video below especially for The Scale Up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lisa\u2019s on the left, Alana\u2019s on the right \u2013 and they\u2019re twins. Alana\u2019s slightly angry chihuahua makes a guest appearance too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Gut Stuff was a brand built by the duo to empower gut health in everyone, and in 2021, they\u2019re pledging to educate 1 million people on all things gut-related. Why? The girls tell us that nutrition advice is complex, but that everyone has the right to know this stuff so they can make the right choices for themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hear how The Gut Stuff came to be, why the twins needed to send their poop off in the post, as well as the challenges they\u2019ve faced in bringing their&nbsp;<a href=\"https:\/\/shop.thegutstuff.com\/\" target=\"_blank\" rel=\"noopener\">Good Fibrations high fibre bars<\/a>&nbsp;to market. But most importantly, how they\u2019ve achieved amazing success with online sales doubling in the last month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>We\u2019ve really hit the ground running. Sales have been going really well, especially online sales \u2013 we doubled them in the last month which is amazing. We\u2019re ready to accelerate and scale in 2021!<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Scale Up | Meet The Gut Stuff Mac Twins\" width=\"723\" height=\"407\" src=\"https:\/\/www.youtube.com\/embed\/R7yZtxphC08?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Lisa and Alana, Co-founders of\u00a0The Gut Stuff, kindly recorded the video below especially for The Scale Up.<\/p>\n","protected":false},"author":9,"featured_media":24005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[376],"tags":[],"class_list":["post-23998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scale-up"],"acf":[],"modified_by":"James Dillon","featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/IMGP1728-scaled.jpg","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/IMGP1728-scaled.jpg","author_info":{"display_name":"J&amp;J Global Fulfilment","author_link":"https:\/\/www.ecommercefulfilment.com\/author\/james-and-james\/"},"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/23998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=23998"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/23998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/24005"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=23998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/categories?post=23998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/tags?post=23998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}