{"id":24009,"date":"2021-03-03T10:46:01","date_gmt":"2021-03-03T10:46:01","guid":{"rendered":"https:\/\/localhost:10003\/?post_type=scaleup&#038;p=24009"},"modified":"2024-08-13T16:51:45","modified_gmt":"2024-08-13T15:51:45","slug":"instagram-growth","status":"publish","type":"post","link":"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/instagram-growth\/","title":{"rendered":"How to Create a Loyal Instagram Community"},"content":{"rendered":"\n<p><em>How do you get an Instagram following of over 90,000?<\/em><\/p>\n\n\n\n<p><em>What content do people want to see?&nbsp;<\/em><\/p>\n\n\n\n<p><em>What\u2019s engaging?<\/em><\/p>\n\n\n\n<p><em>How does Instagram support brand growth?<\/em><\/p>\n\n\n\n<p>Lisa and Alana, The Mac Twins of&nbsp;<a href=\"\/gut-stuff\/\">The Gut Stuff<\/a>, shed some light on how brands can successfully build an online community, just like they have, particularly on&nbsp;<a href=\"https:\/\/www.instagram.com\/thegutstuff\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Their feed is awash with tangible gut health info and tips from experts, recipes, and sharable infographics designed with their aim in mind: to make gut health accessible to everyone.<\/p>\n\n\n\n<p>Be careful though, you might get lost in the scroll \u2013 it\u2019s&nbsp;<em>that&nbsp;<\/em>engaging.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>We believe everyone deserves to know their guts, so we gathered the experts to share the information you need to know and made some \u2018stuff\u2019.<\/strong><\/p><\/blockquote><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"126\" height=\"300\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Lisa-TheGutStuff-126x300.jpg\" alt=\"\" class=\"wp-image-24056\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Lisa-TheGutStuff-126x300.jpg 126w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Lisa-TheGutStuff-429x1024.jpg 429w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Lisa-TheGutStuff-768x1833.jpg 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Lisa-TheGutStuff-644x1536.jpg 644w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Lisa-TheGutStuff-scaled.jpg 858w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Lisa-TheGutStuff-600x1432.jpg 600w\" sizes=\"auto, (max-width: 126px) 100vw, 126px\" \/><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/instagram-growth\/#lisa-says%e2%80%a6\" >Lisa says\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/instagram-growth\/#alana-says%e2%80%a6\" >Alana says\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/instagram-growth\/#lisa-adds%e2%80%a6\" >Lisa adds\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lisa-says%e2%80%a6\"><\/span><strong>Lisa says\u2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 2016 you\u2019d find us interviewing scientists about \u2018the gut microbiome\u2019 on YouTube. We\u2019d talk about anything and everything, from Parkinson\u2019s to genetics. From there we set up our website, \u2018The Gut Stuff\u2019 and Instagram account @thegutstuff, to empower people with knowledge around our guts, from scientists to clinicians. So, we DJ\u2019d at night and would spread the \u2018good gut word\u2019 during the day.<\/p>\n\n\n\n<p>We\u2019d built a community, organised gut events, pop-up clinics, then in 2020 moved into developing products that were accessible and affordable.<\/p>\n\n\n\n<p>All of this pre-brand launch work is great content, and we\u2019d collated so much over those starting out days, especially research findings from our life as twin \u2018guinea pigs\u2019 and from speaking to the experts in the field.<\/p>\n\n\n\n<p>We had so much to share and a story to tell \u2013 I think that\u2019s the first important takeaway. We didn\u2019t just post photos for the sake of it.&nbsp; First and foremost it\u2019s been a channel to educate and for our community to come on that journey with us.<\/p>\n\n\n\n<p>The education aspect is what our followers value the most.<\/p>\n\n\n\n<p>We offer how-tos, for example \u2018gutting\u2019 started on fermenting at home and share recipe ideas too which always go down well (love a pun). It\u2019s about keeping it simple and recognising what content people are engaging with the most, listening to what our followers want \u2013 and then creating more of that. We review this regularly with the team and our community.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"300\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Alana-TheGutStuff-108x300.jpg\" alt=\"\" class=\"wp-image-24058\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Alana-TheGutStuff-108x300.jpg 108w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Alana-TheGutStuff-368x1024.jpg 368w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Alana-TheGutStuff-768x2138.jpg 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Alana-TheGutStuff-552x1536.jpg 552w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Alana-TheGutStuff-scaled.jpg 736w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/Alana-TheGutStuff-600x1670.jpg 600w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"alana-says%e2%80%a6\"><\/span><strong>Alana says\u2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I\u2019d echo that.<\/p>\n\n\n\n<p>We\u2019ve connected with so many incredible experts on Instagram and in real life and gained so many new opportunities to collaborate and spread the word about gut health.<\/p>\n\n\n\n<p>Where we\u2019d otherwise host in-person events and roadshows, we\u2019ve taken to broadening our education reach with workplace webinars during lockdown \u2013 and they\u2019re just as popular. It all boils down to having the right people on board to share their expertise. It\u2019s relevant and supportive, especially as we take a closer inspection of our health and lifestyles during a pandemic.<\/p>\n\n\n\n<p>We have delivered many workplace wellbeing webinars last year and have lots more planned this year, it\u2019s aimed at employers who are looking for support on mental health and wellbeing in the workplace. Gut health is far more than just digestion, it affects practically every area of our health, from mental health to our immune system.<\/p>\n\n\n\n<p>That\u2019s another thing I feel is important to your Instagram content. It shouldn\u2019t be inward-facing. You\u2019re creating value for your community, it should be about them, not you.<\/p>\n\n\n\n<p>When we do post about our products, we make it relatable and tie in statistics and facts, e.g. around fibre intake. We\u2019ll direct people to our shop (because our followers are genuinely interested in what\u2019s new), but we\u2019ll also direct them to a useful (and free) download. They might head to our shop, download an informative freebie (like \u2018Your Gut in Lockdown\u2019), and then take a look at our other products.<\/p>\n\n\n\n<p>I think it\u2019s safe to say Instagram has been crucial to our brand\u2019s growing success. If you\u2019re passionate about something, you\u2019ll have lots to say on the matter. For us, gut health is our passion and Instagram is our platform to create even more awareness.<\/p>\n\n\n\n<p>Of course, not everyone is using Instagram and so we need to consider those audiences too. In fact, in 2021, we\u2019re pledging to educate 1 million people on gut health \u2013 and that will involve engaging wider audiences outside of Instagram. We\u2019ve got plenty of ideas on how to do that, but we won\u2019t reveal too much on that for now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lisa-adds%e2%80%a6\"><\/span><strong>Lisa adds\u2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So, in answer to:&nbsp;<em>\u201cHow do you get an Instagram following of over 90,000?\u201d<\/em><\/p>\n\n\n\n<p>You have a purpose, a passion and you have plenty of things to tell the world. You nurture your community, give them what they want to hear and see. You get them excited about new products but most importantly you offer value.<\/p>\n\n\n\n<p><em>What content do people want to see?&nbsp;<\/em><\/p>\n\n\n\n<p>Real, informative stuff. Fun giveaways featuring your products. Events they won\u2019t want to miss out on. Tips, advice and statistics. Yummy recipes (or other things they can try out for themselves).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lisa and Alana, The Mac Twins of\u00a0The Gut Stuff, shed some light on how brands can successfully build an online community, just like they have, particularly on\u00a0Instagram. <\/p>\n","protected":false},"author":9,"featured_media":24020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[376],"tags":[],"class_list":["post-24009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scale-up"],"acf":[],"modified_by":"James Dillon","featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/68726066_2090873774552368_4964096241207083008_o.jpg","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2021\/03\/68726066_2090873774552368_4964096241207083008_o.jpg","author_info":{"display_name":"J&amp;J Global Fulfilment","author_link":"https:\/\/www.ecommercefulfilment.com\/author\/james-and-james\/"},"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/24009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=24009"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/24009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/24020"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=24009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/categories?post=24009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/tags?post=24009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}