{"id":25300,"date":"2022-04-06T09:00:15","date_gmt":"2022-04-06T08:00:15","guid":{"rendered":"https:\/\/localhost:10003\/?post_type=scaleup&#038;p=25300"},"modified":"2024-03-06T09:39:40","modified_gmt":"2024-03-06T09:39:40","slug":"disrupting-the-activewear-industry-tala","status":"publish","type":"post","link":"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/disrupting-the-activewear-industry-tala\/","title":{"rendered":"Disrupting the activewear industry:  TALA"},"content":{"rendered":"\n<p>Tala has become a market leader in just over 2 years by providing sustainable women\u2019s activewear and powerful influencer marketing.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Case Study | Catching up with TALA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ph2Phn4na9Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Stephen Sunley, Customer Service and Operations Manager, talked us through how the brand has achieved enormous growth in such a short space of time, their stance on sustainability, and some of the challenges the brand has faced.<\/p>\n\n\n\n<p>Like the rest of the fashion industry, the activewear market was saturated with fast-fashion brands, that were not environmentally focused. This is where Tala founder, Grace Beverley, spotted a niche and decided to disrupt the activewear industry by supplying gym wear made from sustainable materials but also ensuring the products were of the highest quality, to reduce the enormous environmental footprint the production of clothes has, as well as satisfying customers.<\/p>\n\n\n\n<p>Stephen Said: \u201cActivewear was one of the last areas to get touched by sustainability and the reason behind that is that it is really difficult to make a sustainable product that can withstand the stretch and strength that is needed in the gym. So we launched in 2019 with our core range of products and they carry a 92% recyclable material and that product is still going out and we have just added to this and built.\u201d<\/p>\n\n\n\n<p>The last few years have been difficult for many businesses, with Brexit and the pandemic causing supply chain issues, product shortages and employee absences \u2013 not to mention gyms being closed down for many months! This posed a number of challenges to an activewear brand looking to do things differently, so how did Tala overcome these obstacles?<\/p>\n\n\n\n<p>\u201cWe have got quite a specific area in terms of sustainable women\u2019s activewear but that\u2019s a huge market. Through the pandemic, everyone was getting fit at home even though we couldn\u2019t go to the gyms, people still wanted activewear to exercise in so we had a really busy period.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>From the foundations, sustainability was really at the heart, that was the reason the brand was founded, so that has to go through everything we do. So we have to look at our choice of carriers, how accountable we are with our factories in terms of their environmental credentials and the packaging we\u2019re using. It has to carry all the way through for us to be true to our values for sustainability<\/strong>.<\/p><cite>Stephen Sunley,\u00a0<em>Customer Service and Operations Manager<\/em><\/cite><\/blockquote><\/figure>\n\n\n\n<p>Sustainability has become increasingly more important and brands like Tala have helped to bring the issue to the forefront of consumers as well as business leaders minds. Tala has shown that creating environmentally friendly products does not have to come at a sacrifice to quality and creating a sustainably-conscious brand does not have to come at the cost of growth.<\/p>\n\n\n\n<p>\u201cOne of the problems that comes with being big on social media is that as well as demand that drives the business that\u2019s brought us to grow to where we are now, we are accountable, our customers can share their products and share their experiences online very quickly. From the foundations, sustainability was really at the heart, that was the reason the brand was founded, so that has to go through everything we do. So we have to look at our choice of carriers, how accountable we are with our factories in terms of their environmental credentials and the packaging we\u2019re using. It has to carry all the way through for us to be true to our values for sustainability.\u201d<\/p>\n\n\n\n<p>Sustainability and the brand\u2019s core values has inspired millions of customers to join Tala on their journey of a healthy and environmentally conscious lifestyle which has propelled the brand to the forefront of leading activewear products. But Tala has also benefited from their founder, Grace Beverley, who is a social media influencer with over 1m followers on Instagram.<\/p>\n\n\n\n<p>\u201cThat\u2019s really where we started, so we started from the influencer base and as we continue to grow, they still play a huge part. I think that\u2019s true for any brand now, they will have influencers, they will have some level of social media marketing but for us it feels even if we didn\u2019t need that it would be wrong not to have it as it\u2019s a true part of who we are. We have a great team of models who we use on the shoots and we have some great affiliates and even the models when they\u2019re not on the shoots will be checking in to see how we\u2019re doing and still buying the products from the launch \u2013 we have some great people we work with and helped us.\u201d<\/p>\n\n\n\n<p>Growing your story and focusing on your marketing is so key for any brand looking to scale up and there are few who have done this better than Tala. They focused on what they were brilliant at in developing high-quality sustainable activewear products and marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tala has become a market leader in just over 2 years by providing sustainable women\u2019s activewear and powerful influencer marketing.<\/p>\n","protected":false},"author":9,"featured_media":25296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[376],"tags":[],"class_list":["post-25300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scale-up"],"acf":[],"modified_by":"Robert Rusch","featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/02\/wearetala-header.jpg","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/02\/wearetala-header.jpg","author_info":{"display_name":"J&amp;J Global Fulfilment","author_link":"https:\/\/www.ecommercefulfilment.com\/author\/james-and-james\/"},"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/25300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=25300"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/25300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/25296"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=25300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/categories?post=25300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/tags?post=25300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}