{"id":28413,"date":"2023-03-29T10:35:16","date_gmt":"2023-03-29T09:35:16","guid":{"rendered":"https:\/\/localhost:10003\/google-analytics-4-migration-guide\/"},"modified":"2023-10-25T10:50:15","modified_gmt":"2023-10-25T09:50:15","slug":"google-analytics-4-migration-guide","status":"publish","type":"post","link":"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/technology\/google-analytics-4-migration-guide\/","title":{"rendered":"Google Analytics 4 Migration: Act Now"},"content":{"rendered":"

There are big changes on the horizon for Google Analytics.<\/p>\n

From July 2023, your existing Google Analytics platform (AKA Universal Analytics) will cease to collect data on your website. Later this year, data from that platform will be permanently deleted.<\/p>\n

In preparation for the depreciation, you\u2019ll need to migrate your account over to Google\u2019s new platform, Google Analytics 4. The earlier you do this the better, as GA4 will only begin to collect data once you\u2019ve completed the migration. There\u2019s no way to export historical data from Universal Analytics to GA4.<\/p>\n

While it\u2019s essential that you complete the migration before 1 July 2023, it\u2019s important to complete the process as soon as possible. That way, you\u2019ll have more data at your disposal when Universal Analytics leaves us forever.<\/p>\n

Don\u2019t worry: it should only take two minutes, and we\u2019re going to take you through the simple process below.<\/p>\n

After you\u2019ve set up GA4, stick with this article if you want to learn a little more about what the migration over to GA4 means for you.<\/p>\n

\n

In this article<\/p>\n<\/div>