{"id":28454,"date":"2024-04-15T20:00:00","date_gmt":"2024-04-15T19:00:00","guid":{"rendered":"https:\/\/localhost:10003\/distribution-logistics-definition-guide-challenges\/"},"modified":"2024-07-26T15:48:58","modified_gmt":"2024-07-26T14:48:58","slug":"distribution-logistics","status":"publish","type":"post","link":"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/operations\/distribution-logistics\/","title":{"rendered":"Distribution Logistics: Definition, Guide &amp; Challenges"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Every business, whether they&#8217;re selling goods or services, needs distribution logistics. It&#8217;s how we get our goods and services into the hands of consumers once they&#8217;re ready to be ordered.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A robust distribution logistics strategy is essential for getting your products to your customers in a quick and cost-effective way, and distribution should be an integral part of your overall <\/span><a href=\"\/logistics-planning\"><b>logistics planning<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Like many things in the eCommerce industry, distribution logistics takes a lot of thought and preparation. Today, we&#8217;re going to take a look at what distribution logistics entails, and the challenges eCommerce businesses often face when developing their own distribution logistics strategy.&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/operations\/distribution-logistics\/#what-is-distribution-logistics\" >What is distribution logistics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/operations\/distribution-logistics\/#whats-the-difference-between-direct-and-indirect-distribution-logistics\" >What&#8217;s the difference between direct and indirect distribution logistics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/operations\/distribution-logistics\/#5-top-objectives-of-distribution-logistics\" >5 Top objectives of distribution logistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/operations\/distribution-logistics\/#3-common-challenges-of-distribution-logistics\" >3 Common challenges of distribution logistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/operations\/distribution-logistics\/#4-tips-to-improve-your-distribution-logistics-management\" >4 Tips to improve your distribution logistics management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/operations\/distribution-logistics\/#faqs\" >FAQs&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/operations\/distribution-logistics\/#lets-discuss-your-distribution-logistics-strategy\" >Let&#8217;s discuss your distribution logistics strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-distribution-logistics\"><\/span><b>What is distribution logistics?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In eCommerce, we define distribution logistics as the ways in which we distribute goods to the end customer. The details differ depending on whether you&#8217;re B2C, B2B, or a retailer with their own distribution logistics operation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For most businesses, distribution logistics entails the fulfillment process and <\/span><a href=\"\/last-mile-delivery\/\"><b>last-mile delivery<\/b><\/a><span style=\"font-weight: 400;\">. It involves<\/span> <a href=\"\/inventory-position\/\"><b>inventory positioning<\/b><\/a><span style=\"font-weight: 400;\">, order processing, picking and packing, and shipping.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Most distribution logistics strategies will depend on outsourced logistics, such as carriers, third party logistics providers (<\/span><a href=\"\/what-is-a-3pl\/\"><b>3PLs<\/b><\/a><span style=\"font-weight: 400;\">), and technology.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Depending on who you ask, distribution logistics strategies can differ from business to business. However, two terms that brands should be aware of are \u2018direct distribution logistics&#8217;, and \u2018indirect distribution logistics&#8217;.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"whats-the-difference-between-direct-and-indirect-distribution-logistics\"><\/span><b>What&#8217;s the difference between direct and indirect distribution logistics?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Direct distribution logistics<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With a direct distribution logistics strategy, businesses fulfill custom orders internally, although they will normally rely on third-party carriers and other tools in order to <\/span><a href=\"\/order-fulfilment\/\"><b>fulfill orders efficiently.<\/b><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When a merchant raises an order with their supplier, the supplier will ship products directly to the merchant&#8217;s premises, whether that be home, offices, or rented <\/span><a href=\"\/en_US\/fulfillment-centers\/us\/las-vegas-nevada\/\"><b>warehouse space<\/b><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once an order has been placed, the merchant will package and ship the order from their premises, usually through a third-party carrier.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The merchant also needs to invest in equipment and <\/span><a href=\"\/supply-chain-technology\"><b>supply chain technology<\/b><\/a><span style=\"font-weight: 400;\"> to ensure inventory and orders can be processed, tracked, and distributed effectively.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Indirect distribution logistics<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">An indirect distribution strategy involves the merchant outsourcing much of their operation to&nbsp;a 3PL.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A 3PL will have its own storage facility, warehouse teams, packaging supplies, courier partner network, and all the other necessities to handle distribution effectively.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many companies choose to work with a 3PL to rely on their expertise and operations, while allowing them to focus on other areas of their business such as marketing, networking, product development, and so on.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A good 3PL will also have an inventory management system to allow customers to manage their inventory efficiently across all of their channels and brands. At <\/span>J&amp;J<span style=\"font-weight: 400;\">, we use a custom-built, award-winning inventory management system.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is called<\/span> <a href=\"\/fulfillment-software\/\"><b>ControlPort\u2122<\/b><\/a><span style=\"font-weight: 400;\">, which all of our clients have access to as soon as they&#8217;ve onboarded with us. More on that later.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-top-objectives-of-distribution-logistics\"><\/span><b>5 Top objectives of distribution logistics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you understand a bit more about the differences between distribution channels and strategies, here are five objectives to consider in an efficient distribution logistics management process.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Improve distribution effectiveness in supply chain&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the most important things in the distribution management process is amplifying its effectiveness in the supply chain.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Distribution logistics can help with this, by managing inventory better and optimizing warehouse operations.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Distribution processes can also help to increase supply chain visibility, by using both <\/span><a href=\"\/inbound-and-outbound-logistics-explained\/\"><span style=\"font-weight: 400;\">inbound &amp; outbound logistics<\/span><\/a><span style=\"font-weight: 400;\"> methods.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>2. Meet customer expectations<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another essential objective of distribution logistics processes is to meet customer demands.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Maximizing customer satisfaction is crucial to any business, which can be done by understanding your logistics and inventory management better.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pivotally, you need to make sure the delivery process is quick and stress-free for your customers by giving them tracking information and improving the flow of freight. Distribution focuses on this through proper planning to optimize delivery performance.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3. Lower product damage<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Not having an effective inventory management system can highly affect your supply chain.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As such, putting an efficient distribution logistics management plan in place can help minimize the amount of product damage that happens.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">All in all, this preserves the quality of the products throughout the supply chain process, so that your customers receive their items in good condition.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>4. Reduce operational costs<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Through the whole distribution process, supply chain and shipping costs can add up quickly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Distribution logistics aims to improve the entire process by using raw material in the optimal and most cost effective way and making product delivery faster.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, you can reduce costs by streamlining product management and supply chain operations. Lastly, intelligent route planning can also help improve the operational process.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>5. Maximize information flow<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In logistics planning and management, having transparent and efficient communication is essential. Distribution logistics aspires to improve the flow of information within a business and its stakeholders, so that it can respond quicker to market demands and customer needs.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-common-challenges-of-distribution-logistics\"><\/span><b>3 Common challenges of distribution logistics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Distribution logistics are complex. Not only do you need to actually figure out the best way of getting your goods out smoothly, you also need to do it in the most cost-effective and time-efficient way possible.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a look at some of the common challenges the industry faces.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Demand<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Monthly demand fluctuations are common in many industries and niches. Black Friday to Christmas sees increased demand in most markets, where summer months can often be a little quieter as people spend less time online.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Without a proper distribution strategy in place, seasonal fluctuations pose several challenges and risks, such as being underprepared, or even overprepared.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">eCommerce businesses need to find a balance between having key stock available for purchase at all times, while at the same time not falling into the trap of overstocking SKUs and thus losing profit to unnecessary storage costs. <\/span><a href=\"\/demand-planning\/\"><span style=\"font-weight: 400;\">Demand planning<\/span><\/a><span style=\"font-weight: 400;\"> is key to overcoming this challenge.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>2. Rising costs<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Costs of fuel, energy, and labor are <\/span><a href=\"https:\/\/www.gov.uk\/environment\/energy-and-climate-change-evidence-and-analysis\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increasing across the world<\/span><\/a><span style=\"font-weight: 400;\">, and all of these increases will have a knock on effect on the price of your distribution network.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The challenge lies in dealing with these rising prices while also offering value to your customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With the economy as turbulent as it is currently, it&#8217;s vital to constantly review the costs of distribution and wider operational processes.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3. Tracking<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Although we&#8217;ve come a long way with digital tracking, so many physical goods get transported each day that inventory is bound to go missing at one point or another.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This can be frustrating, as it often involves chasing various third parties to get to the bottom of things, making claims with <\/span><a href=\"\/should-you-buy-shipping-insurance\/\"><b>shipping insurance providers<\/b><\/a><span style=\"font-weight: 400;\">, and dealing with unhappy customers who haven&#8217;t received their order.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-tips-to-improve-your-distribution-logistics-management\"><\/span><b>4 Tips to improve your distribution logistics management<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">So, we\u2019ve got the objectives and challenges of distribution logistics out the way, but how do you actually apply this concept to your business? For this, we\u2019ve collected a few crucial tips on how to streamline the flow of your distribution phase and network.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Automate your supply chain operations&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Integrating technology into your eCommerce business is a surefire way to streamline your distribution management system.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are all kinds of tools you can utilize, from automated parcel sorters to programmable inventory management systems.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At J&amp;J, we\u2019ve put this into practice with our <\/span><a href=\"\/warehouse-inventory-management\/\"><span style=\"font-weight: 400;\">warehouse inventory management <\/span><\/a><span style=\"font-weight: 400;\">software, <\/span><b>ControlPort\u2122<\/b><span style=\"font-weight: 400;\">. This can help your business improve <\/span><a href=\"\/a-guide-to-successful-returns-management\/\"><span style=\"font-weight: 400;\">returns management<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"\/en_US\/order-fulfillment\/pick-and-pack\/\"><span style=\"font-weight: 400;\">picking &amp; packing<\/span><\/a><span style=\"font-weight: 400;\"> and reduce dead stock.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>2. Create a structured planning strategy<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another thing to keep in mind is how you are running your logistical processes. A good way to organize this is by developing a structured planning strategy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This includes how you <\/span><a href=\"\/product-sourcing\/\"><span style=\"font-weight: 400;\">source products<\/span><\/a><span style=\"font-weight: 400;\">, plan the supply chain, manage inventory and handle warehouse storage. Having a plan with every step of your logistics management can result in a smoother process.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This can help you save money, time and effort and help your business be ready for unexpected events and hazards.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3. Conduct demand forecasting<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, demand planning and forecasting is an important thing to make business-savvy decisions. If you understand when you need to be ready to replace inventory, you can <\/span><a href=\"\/stockout-costs\/\"><span style=\"font-weight: 400;\">avoid stockouts<\/span><\/a><span style=\"font-weight: 400;\">, cut storage costs and maintain timely and accurate delivery for your consumers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s more, having the correct info can help you decide when to plan sales, stop selling underperforming products and order enough inventory for each season.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>4. Partner with a 3PL<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As we discussed earlier, having a 3PL can be a handy way to improve your distribution logistics processes. They can help provide you with faster order fulfillment, reduce costs and organize warehousing.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">J&amp;J can help you with your <\/span><a href=\"\/en_US\/logistics-for-ecommerce\/\"><span style=\"font-weight: 400;\">eCommerce logistics<\/span><\/a><span style=\"font-weight: 400;\"> in multiple ways, seen in our <\/span><a href=\"\/en_US\/order-fulfillment\/shipping\/\"><span style=\"font-weight: 400;\">98% same-day dispatch rate<\/span><\/a><span style=\"font-weight: 400;\"> or our 99.9% pick and pack order accuracy.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"faqs\"><\/span><b>FAQs&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is the difference between direct distribution channels and indirect distribution channels?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A direct distribution channel is where your business takes responsibility for goods delivery to your customers. This is handy for up-and-coming businesses that don\u2019t have the funds for outsourcing.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In contrast, an indirect distribution channel is where you hire a distributor or a 3PL to manage your distribution process. This is handy for growing businesses that don\u2019t have the facilities or time to manage distribution. Additionally, your distributors can help get your products in as many markets as possible.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>What are the four different distribution channels?&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The four categories of distribution channels are selling through<\/span><b> third parties<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"\/reverse-logistics\/\"><span style=\"font-weight: 400;\"><strong>reverse<\/strong> <\/span><b>logistics<\/b><\/a><b> channels<\/b><span style=\"font-weight: 400;\">, <\/span><b>direct selling<\/b><span style=\"font-weight: 400;\">, and<\/span><b> dual distribution<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>What are the benefits of effective distribution logistics management?&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">There are many benefits of well-run distribution logistics management, including faster delivery times, happier customers, lower shipping costs and enhanced supply chain functioning.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lets-discuss-your-distribution-logistics-strategy\"><\/span><b>Let&#8217;s discuss your distribution logistics strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">At J&amp;J, we specialize in getting your customers&#8217; orders where they need to be, anywhere in the world. With our <\/span><a href=\"\/fulfillment-centers\/\"><b>international network of fulfillment centers<\/b><\/a><span style=\"font-weight: 400;\">, large range of courier partners, and award-winning inventory management platform, ControlPort\u2122, we&#8217;ve got the knowledge, tools, and experience your business needs to boost sales, grow, and succeed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We&#8217;d love to hear more about your business, your journey so far, and any barriers that are stopping you from getting to the next level. We&#8217;ll even give you a guided tour of ControlPort\u2122, as well as a tour of one of our huge fulfillment centers if you want to know how everything works.<\/span><\/p>\n\n\n\n<p><b>Give us a call<\/b><span style=\"font-weight: 400;\"> today, or enquire through our <\/span><a href=\"#requestQuote\"><b>online form.<\/b><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business, whether they&#8217;re selling goods or services, needs distribution logistics. It&#8217;s how we get our goods and services into the hands of consumers once they&#8217;re ready to be ordered. A robust distribution logistics strategy is essential for getting your&#8230;<\/p>\n","protected":false},"author":9,"featured_media":28045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[365],"tags":[],"class_list":["post-28454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operations"],"acf":[],"modified_by":"James Dillon","featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/11\/Distribution-logistics-landscape.png","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/11\/Distribution-logistics-landscape.png","author_info":{"display_name":"J&amp;J Global Fulfilment","author_link":"https:\/\/www.ecommercefulfilment.com\/author\/james-and-james\/"},"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/28454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=28454"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/28454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/28045"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=28454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/categories?post=28454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/tags?post=28454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}