{"id":28458,"date":"2023-04-12T20:29:55","date_gmt":"2023-04-12T19:29:55","guid":{"rendered":"https:\/\/localhost:10003\/controlport-what-are-insights-and-why-are-they-important\/"},"modified":"2024-05-08T15:34:11","modified_gmt":"2024-05-08T14:34:11","slug":"controlport-what-are-insights-and-why-are-they-important","status":"publish","type":"post","link":"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/releases\/controlport-what-are-insights-and-why-are-they-important\/","title":{"rendered":"ControlPort: What are insights, and why are they important?"},"content":{"rendered":"\n<p>There\u2019s a lot of data about your business packed into ControlPort. While having access to the data is useful for clarity, the real benefits come from using the data to bolster the effectiveness of your inventory and shipping management. This, in turn, leads to reduced costs, improved customer service, faster growth, and much more.<\/p>\n\n\n\n<p>Today, we\u2019re going to take a look at some of the most useful Insights inside ControlPort, providing you with an overview of what they can do, and why you should use them. It\u2019s by no means all the reporting tools available on the platform, but we\u2019ve hand-picked these reports as they\u2019re the ones many of our clients use most often.<\/p>\n\n\n\n<p>While this guide will act as a brief introduction to some of the functionality present in ControlPort, in the coming weeks and months we\u2019ll be releasing detailed guides on some of the reports we\u2019re mentioning here today.<\/p>\n\n\n\n<p>If you\u2019re reading this in the future (Hello, Time Traveller), we\u2019ll provide links to the more detailed guides as they become available. So, as they say on the radio, stay tuned!<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\"><strong>Key Areas<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inventory management<\/li>\n\n\n\n<li>Returns management<\/li>\n\n\n\n<li>Postage &amp; Delivery<\/li>\n<\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/releases\/controlport-what-are-insights-and-why-are-they-important\/#inventory-management\" >Inventory management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/releases\/controlport-what-are-insights-and-why-are-they-important\/#returns-management\" >Returns management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/releases\/controlport-what-are-insights-and-why-are-they-important\/#postage-and-delivery\" >Postage and Delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ecommercefulfilment.com\/en_US\/resources\/releases\/controlport-what-are-insights-and-why-are-they-important\/#and-thats-really-just-the-beginning\" >And that\u2019s really just the beginning<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"inventory-management\"><\/span>Inventory management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Inventory management doesn\u2019t need to be all that complicated. Here are some of the reporting features inside ControlPort that support you in developing inventory management best practices and help you to make data-driven decisions to optimize your inventory.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inventory Insights<\/h3>\n\n\n<div class=\"wp-block-image wp-image-27951 size-full\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"1533\" height=\"651\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.21.30.png\" alt=\"\" class=\"wp-image-27952\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.21.30.png 1533w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.21.30-300x127.png 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.21.30-1024x435.png 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.21.30-768x326.png 768w\" sizes=\"auto, (max-width: 1533px) 100vw, 1533px\" \/><figcaption class=\"wp-element-caption\">The &#8216;Inventory Age&#8217; graph from the Inventory Insights Tab.<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">What are Inventory Insights?<\/h4>\n\n\n\n<p>The Inventory Insights area of ControlPort provides you with an overview of your inventory health at a glance. It\u2019s a great way to get a \u2018bigger picture\u2019 observation of your inventory without being bombarded with spreadsheets, complex data, or out-of-context information.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why you should use Inventory Insights<\/h4>\n\n\n\n<p>Inventory Insights allow you to have a brief check-in with your overall inventory health which can be useful if you\u2019re in a hurry. You will quickly be able to identify if you have any products reaching the end of their shelf life, get a clear picture of how much inventory you have left in the fulfillment centre, and more.<\/p>\n\n\n\n<p>It\u2019s a great way to get a summary of your inventory health and acts as a springboard should you wish to investigate any issues further.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Analysis<\/h3>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-27953 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1522\" height=\"748\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.27.19.png\" alt=\"\" class=\"wp-image-27954\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.27.19.png 1522w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.27.19-300x147.png 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.27.19-1024x503.png 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.27.19-768x377.png 768w\" sizes=\"auto, (max-width: 1522px) 100vw, 1522px\" \/><figcaption class=\"wp-element-caption\">The product breakdown inside &#8216;Product Analysis&#8217;.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">What is Product Analysis?<\/h4>\n\n\n\n<p>Product Analysis is another report overview that gives specific information regarding the status of product lines. Here, you\u2019re able to see exactly which products are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Out of stock<\/li>\n\n\n\n<li>Low stocked<\/li>\n\n\n\n<li>Well stocked<\/li>\n\n\n\n<li>Overstocked (Profitable)<\/li>\n\n\n\n<li>Overstocked (Loss-making<\/li>\n\n\n\n<li>Non-moving<\/li>\n\n\n\n<li>Retired<\/li>\n<\/ul>\n\n\n\n<p>The system takes several variables into account to calculate the status of each unique product line, including the rate of sale, stock level, volume, and margin. Each category is colour-coded to give you a sense of how urgent it is for an issue to be investigated and resolved.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why you should use Product Analysis<\/h4>\n\n\n\n<p>Similar to the Inventory Insights report, Product Analysis provides you with links to access more detailed information regarding the status of your inventory. It\u2019s a vital inventory management tool that helps you strike the balance between having enough stock in storage to minimize the occurrence of stockouts while helping you ensure that you don\u2019t overstock and end up paying unnecessary storage costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Insights<\/h3>\n\n\n<div class=\"wp-block-image wp-image-27957 size-full\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"1480\" height=\"506\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.48.38.png\" alt=\"\" class=\"wp-image-27958\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.48.38.png 1480w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.48.38-300x103.png 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.48.38-1024x350.png 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.48.38-768x263.png 768w\" sizes=\"auto, (max-width: 1480px) 100vw, 1480px\" \/><figcaption class=\"wp-element-caption\">A graph illustrating the margin lost to storage, found inside &#8216;Product Insights&#8217;.<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">What are Product Insights?<\/h4>\n\n\n\n<p>Product Insights provides you with crucial information about the performance of individual products. You\u2019re able to easily view both your best-selling products, worst selling products, and get a deep understanding of the impact storage costs have on each product\u2019s profit margin.<\/p>\n\n\n\n<p>It\u2019s also another great tool to see whether or not product lines are optimally stocked.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why you should use Product Insights<\/h4>\n\n\n\n<p>In order to grow sales and be more profitable, you need to have a good understanding of which products are selling well and which are struggling. It makes little sense to spend money on sourcing, storing, and marketing products that have consistently performed poorly.<\/p>\n\n\n\n<p>Similarly, it\u2019s important to understand what products are selling well, so you can capitalize on demand and continuously mould the products you\u2019re selling into a collection that resonates the most with your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BBE Insights<\/h3>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-27961\"><img loading=\"lazy\" decoding=\"async\" width=\"1481\" height=\"325\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-08.53.16.png\" alt=\"\" class=\"wp-image-27962\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-08.53.16.png 1481w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-08.53.16-300x66.png 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-08.53.16-1024x225.png 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-08.53.16-768x169.png 768w\" sizes=\"auto, (max-width: 1481px) 100vw, 1481px\" \/><figcaption class=\"wp-element-caption\">An example of items with a medium-term BBE date inside &#8216;BBE Insights&#8217;.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">What are BBE Insights?<\/h4>\n\n\n\n<p>The BBE Insights dashboard highlights product batches that are approaching their best-before-end date. The system uses the historic rate of sale for each product line to calculate potential wastage and how much this will cost your business. It\u2019s an incredibly useful tool that allows you to be proactive in ensuring the minimum amount of wastage possible.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why you should use BBE Insights<\/h4>\n\n\n\n<p>Wastage can have a significant impact on both your top line and bottom line. Not only do you lose potential sales; but you\u2019ll have also wasted capital on unnecessary storage, and you\u2019ll need to pay somebody to remove and destroy your out-of-date goods. If your goods aren\u2019t recyclable, there\u2019s also an environmental impact to consider.<\/p>\n\n\n\n<p>The BBE Insights area of ControlPort lets you plan against unnecessary wastage and prevents BBE dates from creeping up on you. Use this tool to put contingency plans in place if inventory doesn&#8217;t sell, such as promotional campaigns, sales, 2-for-1 offers, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"returns-management\"><\/span>Returns management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Around 25% of all items bought online are returned. It\u2019s a ridiculously large number, and each item returned costs the business money. Reducing the number of returns you receive is essential for growth, and ControlPort can give you a helping hand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Returns Reasons<\/h3>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-27959 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1539\" height=\"577\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-08.38.57.png\" alt=\"\" class=\"wp-image-27960\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-08.38.57.png 1539w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-08.38.57-300x112.png 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-08.38.57-1024x384.png 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-08.38.57-768x288.png 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-08.38.57-1536x576.png 1536w\" sizes=\"auto, (max-width: 1539px) 100vw, 1539px\" \/><figcaption class=\"wp-element-caption\">An example of returns tracking and analysis is found in &#8216;Returns Reasons&#8217;.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">What are the Returns Reasons?<\/h4>\n\n\n\n<p>Returns Reasons provides a great overview of the most common reasons customers return products to you. Are people often returning clothes because they don\u2019t fit? It\u2019s time to update your sizing information. Are items arriving too late? Perhaps it\u2019s time to switch to a more reliable carrier. Once you understand these trends, it\u2019s easier to start putting a strategy together to reduce the overall number of returns.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why you should use Returns Reasons<\/h4>\n\n\n\n<p>Reducing the number of returns requests you receive will have an enormous impact on the profitability and efficiency of your business. Having a generous returns policy is a necessary evil for staying competitive in today\u2019s market, but processing returns take up significant time, money, and human resources.<br>Being proactive in addressing common issues for returns not only improves customer service but also helps your business save time and money in the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"postage-and-delivery\"><\/span>Postage and Delivery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The final category we\u2019ll be looking at today is postage and delivery, which makes up a large proportion of your shipping management. ControlPort is packed full of tools that provide great clarity over the shipping process, and help you to make more cost-effective shipping choices.<\/p>\n\n\n\n<p>Let\u2019s take a look at some of that functionality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Delivery Insights<\/h3>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-27955\"><img loading=\"lazy\" decoding=\"async\" width=\"1535\" height=\"412\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.36.24.png\" alt=\"\" class=\"wp-image-27956\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.36.24.png 1535w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.36.24-300x81.png 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.36.24-1024x275.png 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-27-16.36.24-768x206.png 768w\" sizes=\"auto, (max-width: 1535px) 100vw, 1535px\" \/><figcaption class=\"wp-element-caption\">The &#8216;Orders tracking status&#8217; dashboard, found inside &#8216;Delivery Insights&#8217;.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">What are Delivery Insights?<\/h4>\n\n\n\n<p>Delivery Insights provides you with a tonne of information on the status of your customer\u2019s orders. You can see exactly where any current order is in the fulfillment process, whether it\u2019s still being processed at a fulfillment center, at a local post office for pick-up, out for delivery, and much more. It all updates in real-time, meaning you\u2019ll never be out of the loop and you\u2019ll always be able to give your customers updates.<\/p>\n\n\n\n<p>You can also use Delivery Insights to compare the performance of each carrier you use.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why you should use Delivery Insights<\/h4>\n\n\n\n<p>Delivery Insights is a great report to check in with each day to see how your orders are progressing. By making this a daily habit, you\u2019re able to take a proactive approach to any issues that may arise with delivery and solve issues before they become real problems.<\/p>\n\n\n\n<p>Furthermore, you can use Delivery Insights as a great customer service tool. If a customer contacts you with questions about their order, simply open up Delivery Insights to quickly tell them where their order is.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Postage Margin<\/h3>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-27963 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1563\" height=\"544\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-09.18.26.png\" alt=\"\" class=\"wp-image-27964\" srcset=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-09.18.26.png 1563w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-09.18.26-300x104.png 300w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-09.18.26-1024x356.png 1024w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-09.18.26-768x267.png 768w, https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-09.18.26-1536x535.png 1536w\" sizes=\"auto, (max-width: 1563px) 100vw, 1563px\" \/><figcaption class=\"wp-element-caption\">Find this helpful table inside &#8216;Postage Margin&#8217;,<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">What is a Postage Margin?<\/h4>\n\n\n\n<p>In the Postage Margin area of ControlPort, you can compare courier postage costs with the amount you charge for postage. You can filter orders by country, fulfillment center, weight, or carrier.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why you should use Postage Margin<\/h4>\n\n\n\n<p>If you\u2019re serious about growth, optimizing the profitability of each aspect of your business is key. Many eCommerce businesses operate on tight postage and shipping margins, but plenty can be done to make postage more cost-effective. The Postage Margin report is an excellent tool for recognizing where improvements can be made to margins.<\/p>\n\n\n\n<p>It might mean using a different carrier service in a particular region, packing certain items in more cost-effective materials, or storing your inventory in a different fulfillment centre. Whatever the solution may be, the Postage Margin tool will help you find it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"and-thats-really-just-the-beginning\"><\/span>And that\u2019s really just the beginning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What we\u2019ve discussed today really just scratches the surface in terms of what ControlPort can do. Watch this space for more detailed guides and videos on all the functionality we\u2019ve mentioned today, plus a great deal we didn\u2019t mention!<\/p>\n\n\n\n<p>If you\u2019re not yet a member of the James and James family and would like to learn more about the power of <a href=\"\/en_US\/fulfillment-software\/order-management-system\/\">ControlPort<\/a>, you\u2019re more than welcome to book an online demo with one of our fulfillment experts. They\u2019ll give you a guided tour of the platform and answer any questions you may have.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot of data about your business packed into ControlPort. While having access to the data is useful for clarity, the real benefits come from using the data to bolster the effectiveness of your inventory and shipping management. This,&#8230;<\/p>\n","protected":false},"author":9,"featured_media":27966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[361],"tags":[],"class_list":["post-28458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-releases"],"acf":[],"modified_by":"James Dillon","featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Controlport-landscape.png","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2022\/10\/Controlport-landscape.png","author_info":{"display_name":"J&amp;J Global Fulfilment","author_link":"https:\/\/www.ecommercefulfilment.com\/author\/james-and-james\/"},"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/28458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=28458"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/28458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/27966"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=28458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/categories?post=28458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/tags?post=28458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}