{"id":28792,"date":"2023-08-17T14:27:43","date_gmt":"2023-08-17T13:27:43","guid":{"rendered":"https:\/\/localhost:10003\/?p=28792"},"modified":"2024-08-14T13:45:25","modified_gmt":"2024-08-14T12:45:25","slug":"how-to-set-up-tiktok-shop","status":"publish","type":"post","link":"https:\/\/www.ecommercefulfilment.com\/resources\/technology\/how-to-set-up-tiktok-shop\/","title":{"rendered":"How to Set Up (And Succeed On) TikTok Shop"},"content":{"rendered":"\n<p>With TikTok users on track to spend a record $20 billion on TikTok Shop this year, eCommerce brands that aren\u2019t currently selling on the platform could be missing out on a lot of sales.<\/p>\n\n\n\n<p>Thankfully, setting yourself up on TikTok Shop is pretty simple, especially if you\u2019ve already got an online shopping channel like Shopify, WooCommerce, or BigCommerce.<\/p>\n\n\n\n<p>In this article, we\u2019ll explain what you need to do to set up TikTok Shop for your business, and lay down some tips to help you make the most out of the platform.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/technology\/how-to-set-up-tiktok-shop\/#setting-up-tiktok-shop-step-by-step\" >Setting up TikTok Shop, step-by-step<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/technology\/how-to-set-up-tiktok-shop\/#tips-for-succeeding-on-tiktok-shop\" >Tips for succeeding on TikTok Shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/technology\/how-to-set-up-tiktok-shop\/#learn-more-about-tiktok-shop-fulfilment\" >Learn more about TikTok Shop Fulfilment<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"setting-up-tiktok-shop-step-by-step\"><\/span>Setting up TikTok Shop, step-by-step<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Register your TikTok Business Account<\/h3>\n\n\n\n<p>Before you can start listing products on TikTok, you\u2019ll need to have a TikTok Business account. It\u2019s an incredibly easy process, and can be done entirely through the mobile app.<\/p>\n\n\n\n<p>Open TikTok on your mobile device, and tap the three lines at the top right of your screen. Then, select \u2018<strong>Settings and privacy\u2019 &gt; \u2018Account\u2019 &gt; \u2018Switch to Business Account\u2019.<\/strong><\/p>\n\n\n\n<p>Follow the instructions on the screen and you\u2019ll be switched over to a TikTok Business Account immediately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Set Up TikTok Seller Center<\/h3>\n\n\n\n<p>Once you\u2019ve successfully transferred over to a Business Account, you\u2019ll need to set up an account on TikTok Seller Center.<\/p>\n\n\n\n<p>This is where you\u2019ll do the majority of your business activities, such as uploading products, conducting analysis, responding to enquiries, and more!<\/p>\n\n\n\n<p>Head over to the <a href=\"https:\/\/business.tiktok.com\/\" target=\"_blank\" rel=\"noopener\">TikTok Seller Center sign-up page<\/a> and log in with your existing TikTok Business Account credentials.<\/p>\n\n\n\n<p>You\u2019ll then be instructed to upload some necessary documents, including identification, which will need to be verified before you start selling.<\/p>\n\n\n\n<p><strong>Tip: Don\u2019t forget to link your Business Bank Account with the TikTok Seller Center. You\u2019ll be directed to do this during the setup process.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Upload your products<\/h3>\n\n\n\n<p>You can start to upload your products while you wait for TikTok to verify your documents.<\/p>\n\n\n\n<p>Whether you have a single SKU or hundreds, you\u2019re able to upload all the things you\u2019d expect from an online storefront, including photos and product descriptions.<\/p>\n\n\n\n<p>If you\u2019re already using another marketplace like Shopify or WooCommerce, you can sync those platforms with your TikTok Shop account and automatically sync your product listings. You can also use your native platform to manage returns, ad campaigns, inventory, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tips-for-succeeding-on-tiktok-shop\"><\/span>Tips for succeeding on TikTok Shop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you\u2019re ready to start selling, let\u2019s have a look at some ways to hit the ground running on TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Throw ideas at the wall<\/h3>\n\n\n\n<p>If you\u2019ve never created content for TikTok before, it may take some time to adjust to the types of content that perform well on the platform.<\/p>\n\n\n\n<p>There\u2019s quite a bit of nuance on the platform when it comes to creating content that resonates with the rather unique demographic.<\/p>\n\n\n\n<p>When starting out, experimentation is key. You might put tons of effort into a video that gets very few views, while a rough, unpolished spare-of-the-moment recording ends up exploding overnight.<\/p>\n\n\n\n<p>So, try everything, often. Before long, you\u2019ll have a tone and format that sticks for your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create on-trend content<\/h3>\n\n\n\n<p>TikTok is all about hijacking trends in the hopes of producing a viral post. Think creatively about how your brand and product can tap into the biggest trends, which are always changing.<\/p>\n\n\n\n<p>From music to pop culture references, games to dances, filters to sounds, there are hundreds of unique trends you can jump on at any given time that\u2019ll give you a chance to mine some huge, potentially life-changing engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Put your products front and centre<\/h3>\n\n\n\n<p>For many eCommerce brands, TikTok provides the perfect format to showcase your products in action. How you do that will depend very much on what you\u2019re selling, but here are some ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unboxing and demonstrations to showcase products, list features, and explain how it works.<\/li>\n\n\n\n<li>Encourage your customers to create User-Generated-Content (UGC) and repost the best bits on your channel.<\/li>\n\n\n\n<li>Before and After videos that highlight the effectiveness of your product.<\/li>\n\n\n\n<li>Tell a story: this might be the story of your brand, your ongoing journey, or how your product came to be.<\/li>\n\n\n\n<li>Report testimonials and reviews for social proof and an increased perception of trust.<\/li>\n\n\n\n<li>Hijack trends and hashtags with creative videos that show off your products in the context of contemporary viral content.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Work with influencers<\/h3>\n\n\n\n<p>Creating partnerships with influencers can be an incredibly powerful way to reach new audiences. By paying influencers to create content around your product in their own style, you can engage many potential customers who may have overlooked content from your own account.<\/p>\n\n\n\n<p>Additionally, working with people who align with your brand and values fosters trust and builds hype and awareness around your company and products. You can benefit from the trust your influencer partners have already built with their own audience, as authentic endorsements can result in viewers being more perceptive.<\/p>\n\n\n\n<p>Be sure to do your research when choosing influencers. Unless you have a good reason otherwise, you should stay away from controversial or unpredictable content creators. Once you\u2019ve publicly associated yourself with them, your reputation will be tied to theirs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Outsource order fulfilment<\/h3>\n\n\n\n<p>To give yourself the best chance of succeeding on TikTok, you\u2019ll want to consider outsourcing your fulfilment to a trusted <a href=\"\/order-fulfilment\/third-party-logistics\/\" data-type=\"page\" data-id=\"8389\">3PL (third-party logistics) partner<\/a>. All you need to do is ship your goods to their warehouse or fulfilment centre, and they\u2019ll handle everything else.<\/p>\n\n\n\n<p>You won\u2019t have to worry about renting warehouse space or storing your products in your spare room, and they\u2019ll take care of the time-consuming processes of picking, packing, shipping, and handling returns.<\/p>\n\n\n\n<p>And, if you work with a fulfilment partner that has fulfilment centres in multiple territories, you can reach customers all over the world quickly and cost-effectively. This is particularly useful for brands on TikTok, as audiences are often worldwide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"learn-more-about-tiktok-shop-fulfilment\"><\/span>Learn more about TikTok Shop Fulfilment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019d like to learn more about automatic <a href=\"\/order-fulfilment\/tiktok-fulfilment\/\">order fulfilment for TikTok Shop<\/a>, we\u2019d love to speak with you.<\/p>\n\n\n\n<p>At J&amp;J, we can pick, pack, and ship your TikTok Shop orders anywhere in the world, thanks to our <a href=\"\/order-fulfilment\/\">super-efficient processes<\/a> and <a href=\"\/fulfilment-centres\/\">international network of fulfilment centres.<\/a><br>For more information, give us a call on <a href=\"tel:+44 (0)1604 968 820\">+44 (0)1604 968 820<\/a> or arrange a virtual meeting through our <a href=\"#requestQuote\">online form<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With TikTok users on track to spend a record $20 billion on TikTok Shop this year, eCommerce brands that aren\u2019t currently selling on the platform could be missing out on a lot of sales. Thankfully, setting yourself up on TikTok&#8230;<\/p>\n","protected":false},"author":40,"featured_media":28794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[229],"tags":[],"class_list":["post-28792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"acf":[],"modified_by":"James Dillon","featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2023\/08\/TikTokBlog.png","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2023\/08\/TikTokBlog.png","author_info":{"display_name":"Paul Wright","author_link":"https:\/\/www.ecommercefulfilment.com\/author\/paul-wright\/"},"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/28792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=28792"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/28792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/28794"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=28792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/categories?post=28792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/tags?post=28792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}