{"id":34206,"date":"2024-03-18T11:17:00","date_gmt":"2024-03-18T11:17:00","guid":{"rendered":"https:\/\/www.ecommercefulfilment.com\/?p=34206"},"modified":"2024-03-18T11:17:24","modified_gmt":"2024-03-18T11:17:24","slug":"expanding-into-canada-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.ecommercefulfilment.com\/resources\/international\/expanding-into-canada-what-you-need-to-know\/","title":{"rendered":"Expanding Into Canada: What You Need to Know"},"content":{"rendered":"\n<p>In a few short weeks, we\u2019ll be officially cutting the ribbon on our brand new Canadian fulfilment centre. It\u2019s an exciting time; not just for us, but also for our clients who have their own international growth ambitions.&nbsp;<\/p>\n\n\n\n<p>Our <a href=\"\/fulfilment-centres\/canada\/\">Canadian fulfilment centre<\/a>&nbsp;will join the rest of our international network, which currently spans North America, Europe, the UK, and Australia. Our intention with each of these sites is to give our clients a low-risk, simpler way to secure a foothold in the markets where there is demand for their products, lowering the barriers that make it harder for them to scale up.&nbsp;<\/p>\n\n\n\n<p>But, given what\u2019s right around the corner, the subject of today\u2019s article is going to be Canada. Specifically, we\u2019re going to take a look at why we chose Canada as the home for our sixth fulfilment centre, and some of the benefits of holding stock there.<\/p>\n\n\n\n<p>Additionally, we\u2019ll discuss the things that eCom brands should consider before making the decision to expand into Canada, and finally, how we can help your business set up and scale up over there.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/international\/expanding-into-canada-what-you-need-to-know\/#so-why-canada\" >So, why Canada?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/international\/expanding-into-canada-what-you-need-to-know\/#benefits-of-holding-stock-in-canada\" >Benefits of holding stock in Canada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/international\/expanding-into-canada-what-you-need-to-know\/#how-to-decide-whether-expanding-into-canada-is-right-for-your-business\" >How to decide whether expanding into Canada is right for your business&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ecommercefulfilment.com\/resources\/international\/expanding-into-canada-what-you-need-to-know\/#how-j-j-global-fulfilment-can-help-you-grow-in-canada\" >How J&amp;J Global Fulfilment can help you grow in Canada&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"so-why-canada\"><\/span>So, why Canada?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we mentioned in the introduction, our fulfilment centre in Toronto, Canada will be our sixth so far. Given the fact that we\u2019ve already&nbsp;<a href=\"\/fulfilment-centres\/\">established sites in several key markets across the world<\/a>, Canada was the natural next step for us.&nbsp;<\/p>\n\n\n\n<p>Indeed, Canada currently stands as the eleventh-largest eCommerce market in the world, and fifth largest in the English speaking world. While Canada does have a French speaking population, 87% of Canadians use English as their first language.&nbsp;<\/p>\n\n\n\n<p>As a business, we\u2019ve always planned to prioritise English-speaking countries when opening up new sites. They simply make the most sense from both an operational and commercial perspective; the lack of both language and significant cultural barriers make it easier for us to diversify into English speaking regions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">But enough about us\u2026<\/h3>\n\n\n\n<p>Let\u2019s be honest, you probably don\u2019t really care about our decision-making process all that much. That said, we wouldn\u2019t decide to open a fulfilment centre somewhere that had no real benefit to our clients. What would be the point in that?&nbsp;<\/p>\n\n\n\n<p>All this is to say that the fundamental rationale behind us choosing Canada is down to the fact that it\u2019s home to a really exciting eCommerce market. First thing\u2019s first; it\u2019s pretty huge. There are over 29 million online shoppers in Canada, and that number is set to rise to 37 million over the next few years. In fact, over 90% of Canadians use the internet on a daily basis, which is the highest internet penetration rate in North America, and one of the highest in the world.&nbsp;<\/p>\n\n\n\n<p>Additionally, as of 2024, the Canadian eCommerce market is worth an impressive \u00a347 billion, and it\u2019s set to grow by 38% to \u00a365 billion by 2028. Significantly, approximately 50% of online sales are generated solely by eCommerce-only businesses; aka businesses that don\u2019t have any kind of brick and mortar presence.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"benefits-of-holding-stock-in-canada\"><\/span>Benefits of holding stock in Canada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Any eCom brand that truly wishes to take advantage of the bustling online market in Canada needs to think about localising their stock. Holding stock closer to your Canadian end customers has all sorts of benefits, which we\u2019ll explore in this section.<\/p>\n\n\n\n<p>Before we do that, though, let\u2019s take a look at the most important differentiators for online shoppers in Canada. In order of importance, the top difference-makers for Canadian eCommerce customers are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cost of shipping<\/li>\n\n\n\n<li>Free returns<\/li>\n\n\n\n<li>Speed of shipping<\/li>\n\n\n\n<li>Expected delivery date at point of purchase&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>As you\u2019ve probably worked out from the above, it will be incredibly hard to satisfy any of these differentiators if you\u2019re sending orders over 3600 miles from the UK to Canada.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a closer look at each of these differentiators, and consider how holding stock in Canada can help you meet every one of them, thus benefiting your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cost of shipping<\/h3>\n\n\n\n<p>In the vast majority of cases, transatlantic shipping is more expensive than domestic shipping. eCom businesses can\u2019t be expected to absorb the cost of fuel, customs, duties, and other costs associated with shipping goods to Canada unless the order value is significant. That means those shipping costs need to be passed over to the customer.&nbsp;<\/p>\n\n\n\n<p>With the cost of shipping being such an important factor for Canadian customers, it\u2019s going to be extremely difficult to secure a foothold in that market without having a localised storage solution. Sending stock to Canada in bulk is much more cost-effective than sending individual orders as and when they\u2019re made.&nbsp;<\/p>\n\n\n\n<p>It can also result in more sales from Canadian customers as you\u2019ll be able to offer far more reasonable rates on shipping, meaning they\u2019re less likely to look for local competitors.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Free returns<\/h3>\n\n\n\n<p>While more and more companies have either phased out or plan to phase out free returns, many smaller eCommerce stores are willing to retain free returns to achieve a competitive edge. Indeed, if you\u2019re trying to grow your presence in a new location \u2013 such as Canada \u2013 offering free returns could be an important pillar in your growth strategy.&nbsp;<\/p>\n\n\n\n<p>That said, it simply isn\u2019t feasible to offer free returns if your customer needs to send their order back internationally. We fall into all the same problems we discussed in regards to the cost of shipping in the previous section. You need a local solution that can handle returns logistics within the border of Canada.&nbsp;<\/p>\n\n\n\n<p>To make free returns in Canada practical, you\u2019ll need a\u00a0<a href=\"\/reverse-logistics\/\">reverse logistics<\/a>\u00a0partner at the very least; a company that can handle the returns element of your business domestically. However, finding a local company that only handles returns might be tricky, and you\u2019ll miss out on the wider benefits and efficiencies that a <a href=\"https:\/\/www.ecommercefulfilment.com\/en\/order-fulfilment\/third-party-logistics\/\" data-type=\"page\" data-id=\"8389\">full-service 3PL provider<\/a> can offer.\u00a0<\/p>\n\n\n\n<p>By partnering with J&amp;J Canada, you\u2019ll be better equipped to provide free returns in Canada, as&nbsp;<a href=\"\/order-fulfilment\/returns-handling\/\">we can process returns on your behalf,<\/a>&nbsp;as well as handle all other elements of your storage and fulfilment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Speed of shipping<\/h3>\n\n\n\n<p>We\u2019re living in a time where&nbsp;<a href=\"\/how-long-does-international-shipping-take\/\">next-day shipping has become the norm<\/a>. While fast shipping might not be as important to Canadian customers as the cost, it\u2019s still an important part of their decision-making process. Why would they wait a couple of weeks for their order to be shipped from the UK when they can get a similar product from a local competitor next day?<\/p>\n\n\n\n<p>If you\u2019re only holding stock in the UK, the only way you can compete with domestic Canadian businesses on shipping speed is by offering premium&nbsp;<a href=\"\/what-is-expedited-shipping\/\">expedited shipping<\/a>. But that comes at a price most customers simply won\u2019t be willing to pay. The only realistic way to compete with local businesses is to hold stock closer to the end customer.&nbsp;<\/p>\n\n\n\n<p>By sending a portion of your stock to Canada, you can rely on the more affordable services of local carriers such as Canada Post. It\u2019s much more achievable to offer next-day shipping at an affordable price for both you and your customers, and allows you to meet customer expectations far more easily.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Expected delivery date at point of purchase<\/h3>\n\n\n\n<p>As an international seller, you\u2019ll need to try a little harder to win customer trust and give them the confidence to buy from you. One way to do this is to offer an estimated delivery date at the point of purchase because it creates less uncertainty and unknowns.&nbsp;<\/p>\n\n\n\n<p>While you\u2019re certainly able to offer an estimated delivery date when shipping internationally, it\u2019s usually far less precise and has a higher chance of being inaccurate. Long-distance shipping is more susceptible to delays when compared to domestic shipping, simply because there are more variables at play while the parcel is in transit. Things like poor weather, delays at customs or changeovers at carrier hubs can all result in shipments taking longer to arrive than initially anticipated.&nbsp;<\/p>\n\n\n\n<p>Similarly, informing your customer that a parcel will take anywhere between 20-30 days to arrive isn\u2019t particularly reassuring because it\u2019s harder to plan for a delivery when you\u2019re only given a rough window.&nbsp;<\/p>\n\n\n\n<p>These issues can largely be resolved by using local carrier services. While estimated delivery dates can sometimes be off, it\u2019s generally far easier to predict when an order will arrive because local routes are much more predictable, and there\u2019s less chance for unavoidable delays to spring their head.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-decide-whether-expanding-into-canada-is-right-for-your-business\"><\/span>How to decide whether expanding into Canada is right for your business&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While the Canadian eCommerce market has undeniable opportunities for brands looking to grow, it\u2019s important to do your due diligence and research before making such an important business decision.&nbsp;<\/p>\n\n\n\n<p>In this section, let\u2019s take a look at some of the key things you should consider before making the decision to expand into Canada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check market demand&nbsp;<\/h3>\n\n\n\n<p>Not all products have universal demand, and so assessing market demand is a critical step in deciding whether to expand into Canada. Indeed, conducting market research to understand the demand for your products helps gauge potential success and informs your market entry strategy.<\/p>\n\n\n\n<p>Secondary market research tools like market research reports, consumer surveys, and analysis of industry trends can offer insights into consumer behaviour, preferences, and spending habits, helping you to make an informed decision about whether or not localising into Canada might be worthwhile.<\/p>\n\n\n\n<p>Additionally, you can take a look at your own data, such as current sales from Canadian customers or website traffic from Canada to help inform your plans.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Regulatory environment<\/h3>\n\n\n\n<p>Another key area to investigate is the regulatory environment in Canada. Like most countries, Canada has regulations designed to protect its people, environment, and economy.&nbsp;<\/p>\n\n\n\n<p>When deciding whether Canada is right for your business, you should check in with product regulations to ensure that you\u2019re able to comply with health and safety standards, labelling requirements, and environmental compliance. This is particularly relevant for food, health supplements, cosmetics, toys, and electronic goods. Similarly, take the time to understand the import restrictions around certain goods, especially if you plan to export particularly sensitive items such as food, plants, and certain consumer items.<\/p>\n\n\n\n<p>Finally, don\u2019t forget to check in with trademark and copyright laws. While in most cases doing business in Canada shouldn\u2019t be a problem, it\u2019s best to check that you\u2019re not infringing on another business\u2019 intellectual property rights in Canada.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competition analysis&nbsp;<\/h3>\n\n\n\n<p>Analysing your competition in the Canadian market is crucial for understanding the landscape you\u2019re entering. Identify direct and indirect competitors, and assess their market share, strengths, weaknesses, and customer base. This analysis helps in positioning your business effectively and finding opportunities to differentiate your offerings. Look for gaps in the market that your product or service can fill, or consider how you can provide superior value compared to existing options.<\/p>\n\n\n\n<p>Competitive analysis should also extend to pricing strategies, marketing tactics, and distribution channels to ensure a comprehensive understanding of how to compete effectively in Canada.<\/p>\n\n\n\n<p>All of the information you gather about your Canadian competitors will help you determine whether or not localising into Canada will be cost-effective for you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cost-benefit analysis<\/h3>\n\n\n\n<p>Conducting a cost-benefit analysis is vital for evaluating the financial feasibility of expanding into Canada. This involves estimating the direct and indirect costs associated with the expansion, including market entry costs, compliance and legal fees, marketing and operational expenses, and potential tariffs or taxes.&nbsp;<\/p>\n\n\n\n<p>These costs should be weighed against the projected revenue and long-term growth potential in the Canadian market. Consider both tangible and intangible benefits, such as brand exposure and strategic positioning.&nbsp;<\/p>\n\n\n\n<p>A thorough cost-benefit analysis helps in making an informed decision, ensuring that the potential rewards outweigh the risks and investments required for successful market entry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-j-j-global-fulfilment-can-help-you-grow-in-canada\"><\/span>How J&amp;J Global Fulfilment can help you grow in Canada&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whether you\u2019re determined to start growing your business in Canada or simply want to test the waters in a new market, J&amp;J can help you.&nbsp;<\/p>\n\n\n\n<p>We have over a decade of experience helping eCommerce brands scale up in international territories, and with the imminent opening of our Canadian fulfilment centre, it\u2019s never been easier to explore the exciting opportunities the eCom market over in Canada has to offer.&nbsp;<\/p>\n\n\n\n<p>We support high-growth eCommerce brands to grow internationally with an industry-leading combination of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry-leading facilities and&nbsp;<a href=\"\/order-fulfilment\">processes<\/a><\/li>\n\n\n\n<li>Award-winning, preparatory&nbsp;<a href=\"\/fulfilment-software\/\">inventory and order management technology&nbsp;<\/a><\/li>\n\n\n\n<li>Client support from an in-house team of eCom experts<\/li>\n<\/ul>\n\n\n\n<p>With that in mind, let\u2019s take a look at the role J&amp;J could play in helping set up and thrive in the Canadian eCommerce market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A sneak peek at our Canadian fulfilment centre&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Our brand new fulfilment centre is located just outside Toronto, Canada, in the city of Mississauga. Toronto itself is the largest city in Canada, and the fourth largest in North America, setting up shop here gives eCom brands direct access to a significant portion of Canadian consumers.<\/p>\n\n\n\n<p>Furthermore, Toronto has great transport links, including airports and railways, as well as the famous Port of Toronto. This, alongside Toronto\u2019s close proximity to the US border, means that our fulfilment centre can provide next-day shipping to customers across all of Canada\u2019s urban centres, as well as super-fast shipping to American customers south of the border.<\/p>\n\n\n\n<p>Other highlights of our upcoming Canadian fulfilment centre include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open from 8am &#8211; 4pm ET, Monday to Friday<\/li>\n\n\n\n<li>Deliveries accepted until 3pm<\/li>\n\n\n\n<li>Same-day dispatch before 3pm<\/li>\n\n\n\n<li>200k sq ft of warehouse space<\/li>\n\n\n\n<li>Live order tracking for your customers<\/li>\n\n\n\n<li>Seamlessly inventory management via ControlPort\u2122&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">ControlPort\u2122&nbsp;: designed to help you grow your business in Canada&nbsp;<\/h3>\n\n\n\n<p>From a technical point of view, our clients can manage their orders and inventory in Canada in exactly the same way as our other sites. Our proprietary platform, ControlPort\u2122&nbsp;, gives eCommerce businesses a full suite of order management and inventory management tools.&nbsp;<\/p>\n\n\n\n<p>The clarity and transparency of our platform allow our clients to track the status of their orders on a granular level, with feature-rich&nbsp;<a href=\"\/fulfilment-software\/order-management-system\/insights-and-reporting\/\">insight and reporting tools<\/a>&nbsp;providing the data they need to manage stock efficiently and make smarter business decisions.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s more detail on how ControlPort\u2122&nbsp; can help you to successfully scale up in Canada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-time order statuses:<\/strong>&nbsp;See the precise location of each order as it moves through the fulfilment process, and get notified of any issues.<\/li>\n\n\n\n<li><strong>Stock management:<\/strong>&nbsp;Whether you\u2019re replenishing existing SKUs or sending us new and exciting product ranges, ControlPort\u2122&nbsp; lets you track new consignments as they\u2019re delivered, checked and processed.<\/li>\n\n\n\n<li><strong>ViewPort:&nbsp;<\/strong>Offer Canadian customers an unbeatable experience with&nbsp;<a href=\"\/fulfilment-software\/order-management-system\/live-order-tracking\/\">ViewwPort<\/a>, our white-labelled order-tracking portal that allows them to track orders in real-time and conveniently manage returns.&nbsp;<\/li>\n\n\n\n<li><strong>Inventory Insights:&nbsp;<\/strong>Our insights and reports remove the guesswork and need for time-consuming number crunching, presenting you with a wealth of business intelligence so you can make data-backed decisions. All of the reporting dashboards update in real time, so you\u2019ll always have the most relevant information at your disposal.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Client support from experts who know their stuff&nbsp;<\/h3>\n\n\n\n<p>We understand that expanding into new territories can be daunting, especially if you don\u2019t have a lot of prior experience in international expansion. But you won\u2019t be doing it alone; our in-house Client Services Team will work with you to ensure that you\u2019re getting the most out of your partnership with J&amp;J, and have everything you need to navigate Canada\u2019s eCom market.&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re a new or existing client, your first port of call when setting up in our Canadian fulfilment centre will be with our Onboarding Team. They\u2019ll work with you to get set up in as little as 4-6 weeks, and give you 1:1 training on how you get the most of ControlPort\u2122&nbsp; and your new Canadian fulfilment centre.&nbsp;<\/p>\n\n\n\n<p>As part of the Onboarding journey for J&amp;J Canada, we\u2019ll help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send your stock to our Canadian FC, and set up new SKUs if required<\/li>\n\n\n\n<li>Set up shipping preferences&nbsp;<\/li>\n\n\n\n<li>Integrate your channels with the Canadian FC<\/li>\n\n\n\n<li>To understand the wealth of data available in ControlPort\u2122&nbsp;, and how you can use it to your advantage.&nbsp;<\/li>\n\n\n\n<li>Support you as you work towards your go-live date<\/li>\n\n\n\n<li>Answer any questions you may have, whether that\u2019s via video call or email.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And once you\u2019re live, you\u2019ll have unlimited access to either our Client Service or Account Management Team, depending on your orders per month. Both teams will be on-hand to support you day-to-day, with account managers offering additional support services, strategic advice, and regular account reviews.&nbsp;<\/p>\n\n\n\n<p><em><strong>If you\u2019re interested in going live in Canada the minute we launch, you can get the ball rolling today.&nbsp;<a href=\"\/fulfilment-centres\/canada\/\">You can find out more about our Canadian fulfilment centre, and book a no-obligation consultation, right here!<\/a>&nbsp;We hope you consider joining us in this exciting next chapter!&nbsp;<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a few short weeks, we\u2019ll be officially cutting the ribbon on our brand new Canadian fulfilment centre. It\u2019s an exciting time; not just for us, but also for our clients who have their own international growth ambitions.&nbsp; Our Canadian&#8230;<\/p>\n","protected":false},"author":38,"featured_media":34207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[226],"tags":[],"class_list":["post-34206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international"],"acf":[],"modified_by":"Simon Fryer","featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/04\/Expanding_canada@2x-2-600x400.png","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2024\/04\/Expanding_canada@2x-2-600x600.png","author_info":{"display_name":"Simon Wheeler","author_link":"https:\/\/www.ecommercefulfilment.com\/author\/simon-wheeler\/"},"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/34206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=34206"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/34206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/34207"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=34206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/categories?post=34206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/tags?post=34206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}