<\/span><\/h2>\n\n\n\nJ&J<\/strong>: What do you think of the event so far?<\/p>\n\n\n\nNing<\/strong>: I think the event has been amazing. It’s so nice to see our brand in the flesh; in real life. One of the standout moments for me was stepping into the space for the first time after the team worked so hard on it. Seeing all our products beautifully displayed in one area and then watching customers come in and purchase them\u2014it’s been incredible.<\/p>\n\n\n\nThe customers’ responses have been really positive. Especially right now, during peak season, with all the Cyber Week news and discounts happening online, it’s refreshing to break that up with an in-person experience. This pop-up shop really shows our customers what we’re all about and lets them experience The Beauty Crop<\/em> world in person.<\/p>\n\n\n\nJ&J<\/strong>: What inspired this event?<\/p>\n\n\n\nNing<\/strong>: Honestly, I wish I could take credit for it, but it\u2019s really the brainchild of Emma Louise, our Head of Brand. We didn\u2019t have a lot of time to put it together, but our vision was to create a \u201cCrop-mas Wonderland\u201d\u2014a Christmas wonderland filled with joyful gifting. And I think she\u2019s done a great job.<\/p>\n\n\n\nJ&J<\/strong>: What are you most excited to showcase to your customers this week?<\/p>\n\n\n\nNing<\/strong>: We\u2019re really excited to show off our products on display and the events we\u2019ve planned. We have everything from Christmas wreath-making workshops to product activations to masterclasses, which allow us to interact with our customers directly.<\/p>\n\n\n\nWhat\u2019s special about this event is that we\u2019re not just a digital brand. It\u2019s refreshing to meet people face-to-face, hear what they want more of from us, and understand how we can improve. It\u2019s a great opportunity to interact and connect with our audience on a personal level.<\/p>\n\n\n\n
J&J<\/strong>: It sounds like a fantastic experience! As a D2C brand, how does this differ from your usual operations?<\/p>\n\n\n\nNing<\/strong>: As a D2C brand, most of our interactions are online, or occasionally through business-to-business conferences. But this experience has been different\u2014it\u2019s so nice to meet our customers in real life, in a physical shop setting.<\/p>\n\n\n\nJ&J<\/strong>: How has your partnership with J&J Global Fulfilment helped you achieve an event like this?<\/p>\n\n\n\nNing<\/strong>: J&J handles all our third-party warehousing, which means we don\u2019t have to worry about the operational side of running a warehouse, especially during peak season.<\/p>\n\n\n\nFor businesses that run their own warehouses, I know there are challenges like temporary staffing and inventory management during busy periods. But with J&J managing that, we can focus entirely on preparing our marketing strategy for peak season, and executing it!<\/p>\n\n\n\n<\/span>Interview: Emma-Louise Clark, Head of Brand & Creative, The Beauty Crop<\/span><\/h2>\n\n\n\nJ&J<\/strong>: How has the process of setting up and running the pop-up been for you?<\/p>\n\n\n\nEmma-Louise<\/strong>: It\u2019s been really exciting to get the store up and running and amazing to see our customers in real life, interacting with the products. Setting up the pop-up was a fantastic experience\u2014we turned it around in about three weeks. We partnered with J&J to make it happen, collaborating on everything from sourcing furniture to bringing the store to life.<\/p>\n\n\n\nOn the day of the launch, we set up the entire store in just one morning, which took about four hours. It was a true team effort, with both The Beauty Crop<\/em> team and J&J pitching in. Seeing it all come together was incredible. We even had a queue of customers waiting outside before we opened, which was such a great moment.<\/p>\n\n\n\nJ&J<\/strong>: What inspired you to do the pop-up, and what were your expectations?<\/p>\n\n\n\nEmma-Louise<\/strong>: December is peak time, and we saw this as a fantastic opportunity to see how we\u2019d perform in the real world. The goal was to make the pop-up a gifting destination, giving customers a chance to see and interact with our products firsthand.<\/p>\n\n\n\nFor us, success looks like great sales and strong brand awareness. And so far, the response has been incredible! Both mornings, we\u2019ve had queues at the door, which has been amazing to see. It shows that our community is really engaged and excited to support the brand.<\/p>\n\n\n\n
J&J<\/strong>: Would you consider doing another pop-up in the future?<\/p>\n\n\n\nEmma-Louise<\/strong>: Definitely! The response has shown us there\u2019s a real opportunity to do this again. Seeing our customers come out for the brand and support it so enthusiastically\u2014like the queues on days one and two\u2014has been truly inspiring. It\u2019s clear they want to experience the brand in real life, which is so rewarding for us.<\/p>\n\n\n\nStay Tuned for More From POP! <\/h2>\n\n\n\n Next week, we\u2019ll take you behind the scenes with the sustainable loungewear brand Tom\u2019s Trunks to explore their bedroom-themed pop-up. <\/p>\n\n\n\n
This unique experience served as a valuable learning opportunity as they prepare to step into physical retail more fully later this year.<\/p>\n","protected":false},"excerpt":{"rendered":"
Over the next three weeks, we\u2019ll be spotlighting the incredible brands that participated in J&J Global Fulfilment\u2019s POP! Initiative and sharing their thoughts on the experience. First up is The Beauty Crop, who made Week 1 truly their own. This…<\/p>\n","protected":false},"author":9,"featured_media":35385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":true,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[426],"tags":[415],"class_list":["post-35378","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-pop-up-shop","tag-uk","post_format-post-format-video"],"acf":[],"modified_by":"Robert Rusch","featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/01\/TBC-3-600x400.jpg","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/01\/TBC-3-600x600.jpg","author_info":{"display_name":"J&J Global Fulfilment","author_link":"https:\/\/www.ecommercefulfilment.com\/author\/james-and-james\/"},"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/35378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=35378"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/35378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/35385"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=35378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/categories?post=35378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/tags?post=35378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}