{"id":35531,"date":"2025-02-11T11:38:09","date_gmt":"2025-02-11T11:38:09","guid":{"rendered":"https:\/\/www.ecommercefulfilment.com\/?p=35531"},"modified":"2025-03-19T13:38:03","modified_gmt":"2025-03-19T13:38:03","slug":"julian-kynaston-your-brand-should-never-be-liked-it-should-be-loved-or-hated","status":"publish","type":"post","link":"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/julian-kynaston-your-brand-should-never-be-liked-it-should-be-loved-or-hated\/","title":{"rendered":"Julian Kynaston: Your Brand Should Never Be Liked; It Should Be Loved or Hated"},"content":{"rendered":"\n<p>We sit down with Julian Kynaston, a visionary entrepreneur known for shaping iconic brands. From an unconventional past rooted in football hooliganism, Julian went on to build Illamasqua, GHD, and his award-winning branding agency, Propaganda.<br><br>In this episode, Julian shares his story and offers powerful insights into why businesses don\u2019t need to burn cash on marketing\u2014instead, they should focus on building a brand that stands for something. <\/p>\n\n\n\n<p>His rule? Never settle for being liked. Be loved or be hated.<\/p>\n\n\n\n<p><strong>You can watch or listen on:<\/strong><\/p>\n\n\n<div class=\"wp-block-image blogimg-notrounded\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/open.spotify.com\/episode\/33mLQQ5DN3PRuXgDcQOIHa?si=7ADh--jjSAGwsUtJbRFDHA\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"92\" height=\"28\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/02\/Pod-Spotify.svg\" alt=\"\" class=\"wp-image-35554\" style=\"width:auto;height:40px\"><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image blogimg-notrounded\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=JxKwrlURza0\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"168\" height=\"37\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/02\/Pod-YouTube.svg\" alt=\"\" class=\"wp-image-35556\" style=\"width:auto;height:40px\"><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image blogimg-notrounded\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/julian-kynaston-your-brand-should-never-be-liked-it\/id1795023603?i=1000689978618\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"122\" height=\"23\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/02\/Pod-Apple.svg\" alt=\"\" class=\"wp-image-35552\" style=\"width:auto;height:40px\"><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/33mLQQ5DN3PRuXgDcQOIHa\/video?utm_source=generator\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We sit down with Julian Kynaston, a visionary entrepreneur known for shaping iconic brands. From an unconventional past rooted in football hooliganism, Julian went on to build Illamasqua, GHD, and his award-winning branding agency, Propaganda. In this episode, Julian shares&#8230;<\/p>\n","protected":false},"author":9,"featured_media":35880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[376],"tags":[415],"class_list":["post-35531","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-scale-up","tag-uk","post_format-post-format-video"],"acf":[],"modified_by":"Ria Kaye","featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/02\/podcast-Julian-blog-600x400.jpg","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/02\/podcast-Julian-blog-600x600.jpg","author_info":{"display_name":"J&amp;J Global Fulfilment","author_link":"https:\/\/www.ecommercefulfilment.com\/author\/james-and-james\/"},"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/35531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=35531"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/35531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/35880"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=35531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/categories?post=35531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/tags?post=35531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}