{"id":38265,"date":"2026-05-29T14:51:29","date_gmt":"2026-05-29T13:51:29","guid":{"rendered":"https:\/\/www.ecommercefulfilment.com\/?p=38265"},"modified":"2026-05-29T15:12:35","modified_gmt":"2026-05-29T14:12:35","slug":"ibrahim-abusamra-the-viral-formula-behind-mos-barbers-and-bsset","status":"publish","type":"post","link":"https:\/\/www.ecommercefulfilment.com\/resources\/scale-up\/ibrahim-abusamra-the-viral-formula-behind-mos-barbers-and-bsset\/","title":{"rendered":"Ibrahim Abusamra: The Viral Formula Behind Mo\u2019s Barbers and BSSET"},"content":{"rendered":"\n<p>On the latest episode of The Scale Up Podcast, we\u2019re joined by Ibrahim Abusamra, a young entrepreneur who built the viral social media channel Mo\u2019s Barbers and co-founded BSSET, a modern hair styling brand created to simplify styling routines for the digital generation.<\/p>\n\n\n\n<p>Ibby talks us through his journey, from getting his hair cut by Mo as a child to becoming his social media manager and helping turn the barbershop into a viral success.<\/p>\n\n\n\n<p>We cover a wide range of topics, including the power of short-form video, BSSET\u2019s influencer strategy, how social media algorithms actually work, and how the team used Mo\u2019s Barbers\u2019 enormous audience to scale their eCommerce brand.<a href=\"https:\/\/www.youtube.com\/@JJGlobalFulfilment\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n\n\n\n<p><strong>You can watch or listen on:<\/strong><br><\/p>\n\n\n<div class=\"wp-block-image blogimg-notrounded\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/open.spotify.com\/episode\/26CSAv9C2o5veYlTIMKLQS?si=k7042AqWTG2lkfFDQFlrIg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"92\" height=\"28\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/02\/Pod-Spotify.svg\" alt=\"\" class=\"wp-image-35554\" style=\"width:auto;height:40px\"><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image blogimg-notrounded\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=j8OcU6s2s1Y\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"168\" height=\"37\" src=\"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2025\/02\/Pod-YouTube.svg\" alt=\"\" class=\"wp-image-35556\" style=\"aspect-ratio:4.4796875;width:179px;height:auto\"><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the latest episode of The Scale Up Podcast, we\u2019re joined by Ibrahim Abusamra, a young entrepreneur who built the viral social media channel Mo\u2019s Barbers and co-founded BSSET, a modern hair styling brand created to simplify styling routines for&#8230;<\/p>\n","protected":false},"author":9,"featured_media":38266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":true,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[376],"tags":[],"class_list":["post-38265","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-scale-up","post_format-post-format-video"],"acf":[],"modified_by":"Robert Rusch","featured_image_src":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/Featured-Ibby-600x400.jpg","featured_image_src_square":"https:\/\/www.ecommercefulfilment.com\/wp-content\/uploads\/2026\/05\/Featured-Ibby-600x600.jpg","author_info":{"display_name":"J&amp;J Global Fulfilment","author_link":"https:\/\/www.ecommercefulfilment.com\/author\/james-and-james\/"},"_links":{"self":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/38265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/comments?post=38265"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/posts\/38265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media\/38266"}],"wp:attachment":[{"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/media?parent=38265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/categories?post=38265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercefulfilment.com\/wp-json\/wp\/v2\/tags?post=38265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}