We’re thrilled to announce that we’ve recently installed a new piece of infrastructure at our Northampton site, an Automated Parcel Sorter!

Why we’ve made this investment

This exciting new feature has been designed to significantly increase our throughput capacity, allowing us to process customer orders even faster.

Furthermore, the Sorter provides us with more flexibility when allocating our resources, and significantly increases our capacity to handle a higher volume of packages. This is going to be particularly useful when Peak season comes around.

How it works

Three conveyor belts were constructed to run through our packing areas. Once our Packers have finished preparing an order, they place it onto the belt running by their station.

To keep your parcels safe, we use a queuing system that kicks in if there’s a risk of too many parcels being placed onto the conveyor.

If the machine detects a surplus of parcels, it’ll temporarily cut the power of one or two conveyor belts to allow for a safe merge where the belts meet. This prevents orders from bumping into each other or being inaccurately sorted later down the line.

Right before sorting, our scanner automatically photographs, weighs, and measures each parcel to ensure that it’s eligible for your chosen carrier service. If everything checks out, your parcel will be sorted into one of several chutes, where it’ll wait patiently for dispatch.

If the scanner detects a problem, it’ll be directed to the end of the line. Here, it’ll be manually reviewed by one of our QA Team, who will quickly diagnose and resolve the issue.

This is only the beginning…

Our Automated Parcel Sorter is just the first phase in our ambitious Automation Roadmap. In the coming years, we’ll be investing millions into automation, robotics, and machine learning.

It’s an exciting time to be in the eCommerce space, and we’re committed to investing in the areas that will ensure James and James continues to be an innovative, competitive, and scalable fulfilment solution for our clients.

Stay tuned for more updates on our upcoming automation plans! Or, if you’re interested in learning more about our highly scalable fulfilment solutions, arrange a call with us.

About the Author

Related news & insights

2025 was our biggest year yet, so we crunched the numbers to see just how big it really was. From total orders dispatched and most-used carriers to top destination countries and the combined weight shipped across our global fulfilment network,…

From 1 July 2026, EU eCommerce imports under €150 will face a new duty at the border of at least €3.  If you’re a D2C brand located outside the EU and often ship there, you’re likely to be affected by…

As orders climb, so do returns – that’s a fact of eCommerce – but the rate of the increase isn’t proportional in Q4.  Instead, gift-buying, impulse buying, bargain hunting, and competitive, high-volume shopping combine to raise returns to their highest…

As we emerge from the hustle and bustle of Black Friday and Cyber Week, we’re pleased to share that Peak 2025 was J&J’s biggest season ever. While we’re still incredibly busy in the run-up to the Christmas period, our peak…

Recently, we shared the exciting news that J&J Global Fulfilment has been acquired by QLS. Following on from that announcement, our CEO, Emma Dempsey, has a short message to share with you regarding the acquisition. You can watch the video…

We’re excited to share our second quarterly round-up of the 25/26 financial year! We’re once again joined by Michael Murphy, Head of UK Operations at J&J Global Fulfilment, who’s sharing some key operational news and updates from our global fulfilment…

As of August 29, 2025, goods valued at under $800 will no longer be exempt from U.S. import duties. In other words, the De Minimis exemption will be scrapped for all countries.

Introducing our latest fulfilment centre in Gorzów, Poland! We’re excited to announce the opening of our newest fulfilment centre in Gorzów, Poland, a strategic addition to our growing global network. Located near the German-Polish border, our new facility strengthens our…

We’re back with the first quarterly round-up of the new financial year! This time, we’re joined by Stuart Runchman, who was recently promoted to Group Head of Operations at J&J Global Fulfilment. In this update, Stuart walks us through the…