BSSET

BSSET is a modern hair styling brand born from the desire to simplify hairstyling routines for the digital generation. 

Co-founded by entrepreneur Ibrahim Abusamra, the idea for BSSET was developed in collaboration with Mo — a barber and content creator with millions of followers across social media. While managing Mo and creating viral barbering content together, Ibrahim noticed a consistent theme in the comments: viewers were always asking how to recreate the hairstyles they saw online.

In response to this demand — and frustrated by how complicated traditional hair products could be — the two teamed up to create BSSET: a brand built to make hairstyling more intuitive and accessible.

Since launching in 2023, BSSET has gained rapid traction online, leveraging Mo’s massive digital following to fuel viral product launches and showcase results on both everyday users and high-profile celebrities.

Why BSSET Chose J&J Global Fulfilment?

A culture of care

Ibrahim’s business partner, Damian Scarlett, had worked with J&J previously while consulting for a fashion brand.

Damian had been impressed with J&J’s culture and evident care we take both for our staff and the reputation of the brands we work with. BSSET were dedicated to finding a 3PL who aligned with their values, and J&J were able to support that decision.

Leading fulfilment software

To stay in control amid rapid growth, BSSET needed a robust technology stack that offered total visibility into order statuses and empowered their customer service team to respond to enquiries quickly and effectively.

They were particularly impressed by our proprietary software, ControlPort™. It’s an intuitive platform that equips their support team with powerful tools to track and manage customer orders with ease.

A global presence

With aspirations to expand into overseas markets such as the US, EU, Australia, and Canada, BSSET needed a fulfilment partner with a global footprint.

J&J’s international network of fulfilment centres provided the infrastructure necessary for BSSET’s ambitious growth plans.​

Helping BSSET See More, Sell More, and Grow More

BSSET are scaling up

Freed from the overhead of warehouse management, staffing, and order fulfilment, BSSET has been able to focus on the strategic areas they know best. Ibrahim has since dedicated himself full-time to growing BSSET’s online community, which now boasts over 8 million followers and more than 5 billion views.

With this massive digital presence, BSSET is now leveraging our fulfilment centres across the UK, US, and EU to support global demand.

Customers enjoy a reliable service

With access to our extensive UK carrier network, BSSET now takes advantage of our same-day dispatch and Royal Mail’s highly efficient and affordable Tracked 48 service.

With 100% pick and pack accuracy over the last 12 months, BSETT’s customers are guaranteed the correct order, on time, every time. And by leveraging J&J’s US warehouse, BSSET has achieved significantly faster delivery times in the US, reducing shipping duration from 10+ days to 2–3 days and considerably lowering the cost of shipping per item.

Customer service is thriving

ControlPort™ empowers BSSET’s customer service team with in-depth order traceability and real-time updates, enabling them to handle enquiries efficiently, maintain high service standards, and streamline the day-to-day.

For more complex or sensitive issues, BSSET can reach out directly via ticket or phone to our UK- or US-based Client Services Teams, who provide dedicated, hands-on support when it’s needed most.