Welcome to the next edition of our ‘A Day in the Life’ series, where we sit down with different members of the team, reflect on their career to date, gain insight into where they see the business and industry going over the coming months and into them as a person outside their role.
In this article
How did you get started in the industry?
I got started in the industry over 10 years ago in the intermodal sector of logistics. After a few years in corporate America, I joined a Chicago-based startup in the eCommerce fulfillment space. I was lucky with my timing, just before ecommerce really took off. I started on the sales side, trying to learn as much as I could, booking meetings, talking to founders, and understanding the true pain points ecommerce brands face on a daily basis.
At the same time, I was experimenting a bit on my own. I dabbled in dropshipping and ran a small Shopify storefront, mostly to understand what it’s like from the brand side, everything from sourcing to customer experience. That hands-on curiosity helped shape the way I approached conversations with ecommerce brands.
What attracted you to J&J?
What drew me to J&J was the genuine commitment to customer service. I’ve seen firsthand how big a difference it makes when fulfillment isn’t just an operational relationship, but a true partnership. The model at J&J, with on-site support, a global reach, and real investment in customer success, aligned with my values and experience. It felt like a natural fit.
What does a typical day look like for you at the moment?
No day is exactly the same, which I love. Some days I’m deep in the weeds on pricing strategy or helping the team close a complex deal. Other days, I’m focused on hiring, onboarding, or coaching to make sure we’re building a team that can scale. I’m jumping between external calls with partners, prospects, and internal conversations with operations or marketing, and planning sessions with leadership to align on performance and direction. Wearing a lot of hats comes with the territory, but it keeps things exciting and gives me visibility into every part of the business.
Have you learned anything new since being at J&J?
Yes, absolutely. I’ve learned a ton, not just about sales but how the whole business fits together. I’ve had to get more comfortable thinking through things like budgeting, margin impact, and how our deals affect the bigger picture. It’s made me more intentional about how we price, how we position value, and how we work with marketing to educate brands about our services.
What do you enjoy most about working for J&J, and what do you see for J&J’s future?
Our team is sharp, incredibly hard-working, and they genuinely want everyone to succeed inside and outside of the work setting. I’m definitely fortunate to be a part of it. It goes beyond our internal goals and is woven into the type of services we offer. Each department has a ‘can-do’ attitude, and everyone will roll up their sleeves to get the job done.
As for the future? We’re shaping up for serious growth in the US. We’ve built something special and sustainable, and now it’s time to scale it in a smart way. We’re strategic about the brands on board, making sure the partnership is aligned on both sides.
What kind of changes do you see happening within the industry over the next 12 to 18 months?
We’re seeing a clear trend: margins matter more than ever, and at the same time, brands are no longer willing to sacrifice service for savings. They’re actively moving away from commoditized 3PLs and toward partners who offer real support, things like on-site customer service, proactive account management, and operational transparency. That shift plays directly into our strengths.
Brands are looking for a strategic partner who can help them enter and scale in key markets with confidence. That goes beyond just reducing zones and speeding up delivery. It’s more about understanding customer concentration, navigating registration requirements, and assisting with the operational and administrative details that often slow brands down. It’s about getting set up properly from the start, with the right data, tools, and people in place. Our sales process reflects that. We lead with strategy to help brands grow smarter across the U.S. and internationally.
Our focus is on helping brands navigate all of this, showing them how fulfillment can be a growth lever, not just a cost center.
What do you consider your biggest career achievement or standout moment to date?
I’ve been fortunate to work with brands at every stage. From pre-launch DTC brands to established businesses doing nine figures in annual revenue.
A standout moment for me was relocating to the UK for 2 years to help launch international expansion. It was a massive learning experience, launching in a brand-new market, supporting hiring and localization of our services. It challenged me to think globally, move fast without a playbook, and build trust quickly in a new market.
More recently, stepping into the VP role at J&J has been incredibly rewarding. Being part of a company that is growing fast and having a hand in building the team, structure, and strategy has been one of the most rewarding chapters in my career.
Aside from J&J and the eCommerce industry, what else interests you?
Outside of work, I’m all about family time, golf, and travel. I’ve been fortunate to visit over 20 countries, and now I’m a new dad, which has been the most incredible experience. Watching my wife step into motherhood so seamlessly has been inspiring, and seeing the world through my son’s eyes is amazing. These days, he loves flowers and dogs, so we spend a lot of time at the park!
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