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Frau Green

Frau Green crafts perfect partnership with James and James

Arts and crafts

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Originally starting as a hobby selling vintage buttons on eBay, Frau Green has gone from strength to strength over the past decade. It now sells an extensive range of arts and craft supplies across 10 international marketplaces, including Etsy, Amazon and Fruugo.

We no longer wanted to be a small cog in the Amazon wheel. We were looking for a partnership-led approach that could cope with demand peaks and troughs. I remember feeling quite overwhelmed with the task of sourcing a fulfillment center, but the very first conversation with James and James Fulfillment put me at ease and made the process feel simple and straightforward.

Sophie Green,
Co-founder and Director

The Challenge

With the first UK lockdown sparking an arts and crafts renaissance, combined with a TV channel deal with Craft and Create that would see Frau Green reach a new audience of 1.6 million viewers, Director Sophie realized they needed a more professional and agile approach to their fulfillment operations.

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What we created

We demonstrated our approach to fulfillment which as Sophie described, “felt like a million miles away, but in a good way.” She continued, “Over the past ten years, every waking minute of our days has been spent building up the business. From connecting to and setting up marketplaces, to ordering and processing stock, to fulfilling thousands of orders a week, we were spreading ourselves thinly.”

“The company’s agility was particularly impressive. And the fact that everything could be done for me through their automated technology was extremely appealing.”

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What we delivered

What we didn’t do was throw Sophie and her team in at the deep end. Sophie said, “There were regular virtual sessions, to check on progress and see if I had any technical questions, which were very helpful in keeping me on track with the setup. It certainly didn’t feel like I had been signed up and then thrown in at the deep end – they ‘held my hand’ throughout the process.”

As our partnership progressed, Frau Green decided to hold more stock with us. 

“We previously ordered stock from suppliers as and when customers requested it, but with ControlPort providing such accurate inventory reporting, it made sense to start holding stock for the first time.

“With everything automated and linked up to our various international marketplaces, the time efficiencies speak for themselves and we no longer have to worry about the fulfillment. 

“Inventory reports can be viewed within the ControlPort dashboard, which includes reports for out-of-stock items and lost sales value, as well as in-stock items and their total value. All the visuals are clear and easy to understand.”