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Podcast

Julian Kynaston: Your Brand Should Never Be Liked; It Should Be Loved or Hated

Originally Published: 11 February 2025

Last Updated: 19 March 2025

J&J Global Fulfilment J&J Global Fulfilment

We sit down with Julian Kynaston, a visionary entrepreneur known for shaping iconic brands. From an unconventional past rooted in football hooliganism, Julian went on to build Illamasqua, GHD, and his award-winning branding agency, Propaganda.

In this episode, Julian shares his story and offers powerful insights into why businesses don’t need to burn cash on marketing—instead, they should focus on building a brand that stands for something.

His rule? Never settle for being liked. Be loved or be hated.

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