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Health & Fitness

John Clarke Sports Nutrition

Helping a growing supplement brand reach 300% YoY growth.

John Clarke Sports Nutrition 1

John Clarke Sports Nutrition is a fast-growing supplement brand founded by John Clarke, a seasoned body composition and nutritional specialist with more than 20 years of experience.

The brand was created out of necessity. Although John had always dreamed of launching his own supplement line, his time was consumed by running a gym and managing other business ventures. That all changed in 2020, when he was forced to close his gym for good.

With no income and his first child on the way, John was struggling to stay afloat. He borrowed £750 from his father and used it to purchase a small batch of supplements, which he began selling door to door. That was the beginning.

Bit by bit, John reinvested his earnings, expanded his stock, and eventually started formulating his own products. What began as a survival tactic quickly turned into a fully-fledged business. As demand grew, John found it difficult to keep up with operations on his own. He didn’t have the time, space, or resources to manage fulfilment at the scale the business was reaching.

John Clarke Sports Nutrition and J&J Global Fulfilment

Before outsourcing, John was overwhelmed by the daily tasks required to keep the business running. The pressure affected not only him but also how customers perceived the brand.

As a new player in the supplement industry, building trust was critical. But with slow delivery times and underresourced customer service, that trust was hard to earn.

“I was overly busy and really unorganised,” John said. “Fulfilment costs, wages, pensions—it just wasn’t scalable. My eCommerce consultant suggested I look into a fulfilment centre and recommended J&J. I’ve never looked back.”

Growth

300%

300% YoY Revenue Growth

Orders

700%

700% Increase in orders shipped over last 12 months

Revenue

£1.3m

£1.3 million in revenue fulfilled

We’ve basically quadrupled monthly revenue. The growth has been incredible.

John Clarke, Founder, John Clarke Sports Nutrition

Why John Clarke Chose J&J Global Fulfilment

Great service from the outset

First impressions matter. Even before officially signing on, John had a great initial experience with J&J. After speaking with several other fulfilment providers, he found many of them overly aggressive in their sales approach or simply unapproachable.

With J&J, things were different. The representative he spoke to was down-to-earth, easy to talk to, and genuinely focused on finding the best and most cost-effective solution for his needs.

Superior technology

Coming from a previously unorganised setup, John was impressed by the level of visibility and control offered through ControlPort™. For the first time, he could track orders in real time and easily monitor stock levels to know exactly when to restock.

He quickly realised that this level of clarity, responsiveness, and organisation would be a major advantage for his growing business.

Late cut-off times

John knew that fast delivery was key to meeting customer expectations and building trust in his brand. By leveraging J&J’s 4pm cut-off time for same-day dispatch, he could ensure that parcels were delivered within a day or two.

This would not only delight his customers, but also reinforce the professionalism and reliability of John Clarke Sports Nutrition.

John Clarke

Helping John Clarke Sports Nutrition See More, Sell More, and Grow More

Real trust has been built

John Clarke is now able to offer a professional, trusted service, no longer relying solely on personal relationships. Customers often compliment the brand on the speed of delivery and the quality of the packaging.

Customer service has also improved. Thanks to ControlPort™, John’s team can quickly resolve issues without relying on guesswork or switching between multiple systems.

On ControlPort™, everything is tracked and monitored. We know exactly where each order is, and what’s happening.

John Clarke, Founder, John Clarke Sports Nutrition

They can keep on top of stock

Before partnering with J&J, John Clarke Sports Nutrition had no visibility into stock levels. They simply packed orders and hoped inventory would last.

Now, the operations manager uses ControlPort™ daily to track stuck orders and monitor stock. With built-in tools to manage reorder points, the team knows exactly when to restock. This ensures customers can always get their favourite products, while the business avoids paying for unnecessary storage.

At J&J, the communication, organisation, and efficiency are all outstanding.

John Clarke, Founder, John Clarke Sports Nutrition

Bespoke account management 

Over the past two years with J&J, John Clarke Sports Nutrition has grown rapidly. As the business scaled, they became eligible for dedicated account management. Having a direct point of contact means regular check-ins, ongoing support, and strategic guidance.

For example, following a surge in popularity across the UK, the team is now exploring options to localise fulfilment in the US and EU using J&J’s international network of fulfilment centres.

“Getting our own account manager felt like a major milestone,” John says. “It was a sign that we’d grown enough as a business. Sometimes you’re so deep in the day-to-day that you don’t realise how far you’ve come. That was a proud moment.”

What’s next for John Clarke Sports Nutrition?

Growth, growth, growth. With trust firmly established and a scalable operation now in place, John Clarke is doubling down on brand development, content creation, and product innovation.

New and exciting supplements are on the horizon, backed by third-party testing to boost credibility and consumer confidence. John remains focused on delivering high-quality products to the people who need them, both locally and globally.

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