Nutravita

James and James supports Nutravita’s brand diversification strategy

Industry
Supplements and vitamins

Runner preparing to run down sunlit road

Established in 2014, with many more years of experience in health and wellbeing, Nutravita is continually updating its product ranges of supplements and vitamins, to help people live healthier lives.

With just one £8,000-limit credit card, Nutravita started as a bedroom-based business relying solely on Amazon as its shopfront. By its second year of trading, it became a 1 million pound business.

By partnering with James and James, we’re able to spend less time packing and shipping orders, and have more time to focus on plans to grow our company.

Arash Peyami,
CEO/Founder

The Challenge

As a result of fast success and rising product demand, Nutravita needed to outsource the responsibility of fulfilling customer orders. Beyond the day-to-day operations, they wanted a partner who would help them scale and diversify their brand.

What we created

A dedicated and personalised plan of action for scale.

While Amazon worked great as a vessel to sell products, James and James supported the founders’ vision of putting their own stamp on the customer experience and enhancing their direct-to-consumer (D2C) offering.

What we delivered

CEO and Founder Arash said, “If you are looking to grow your brand, it is vital to outsource so you can focus on more important parts of your business. By partnering with James and James, we’re able to spend less time packing and shipping orders, and have more time to focus on plans to grow our company.

Our D2C business is now our focal point and that’s why James and James is so important. We’re able to deliver a great customer experience and have full visibility of our order fulfilment.”