+44 (0)1604 968 820 Speak to an expert

Hair & Beauty


‘New Wash’, new market, new fulfilment partner – the perfect Hairstory

Woman running hand in hair

Hairstory was founded in New York City in 2015, by a team of beauty, pharmaceutical and hairdressing professionals, who wanted to do things differently. Creating “New Wash” – an alternative to shampoo – and selling it direct-to-consumers and hairdressers, the company was profitable within its first six months.

We needed a way to distribute in Europe without the cost of sending from the US. We searched online and came across James and James.

Hailey Harn,
Logistics Coordinator

The Challenge

Hairstory looked beyond its home market and expanded into Europe in 2018. But with the prospect of high trans-atlantic shipping prices, it needed a European fulfilment centre to support the move.

hairstory banner

What we created

With the challenge in mind, we consulted with Hairstory to identify where cost savings could be achieved and demonstrate how ControlPort, our order fulfilment software, could help bridge the gap between the US and UK markets they were going to be operating in.

What we delivered

Since launching with James and James’s hair and beauty fulfilment service, Hairstory has grown rapidly in Europe, with monthly order volumes now more than five times what they were at launch. As well as realising cost savings on shipping, Hairstory has also realised time savings.

Hailey attributes this to our order fulfilment software, ControlPort. It integrates with Hairstory’s shopping cart, sending European orders for pick, pack and dispatch immediately.

“The software is very automatic, so we can access things like inventory reports at any time and see the status of any order we need to check on. We do find that it can be a bit tricky, due to the time difference, but having access to the software to make changes quickly is really helpful.”

Other case studies

Sarah can now focus on marketing and developing exciting new products.

Taking on the world, one smile at a time!

Dragons’ Den entrepreneur sees James and James as invaluable partner

Tina Davies Professional’s international expansion is a stroke of genius