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‘New Wash’, new market, new fulfillment partner – the perfect Hairstory

Hair and beauty

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Hairstory was founded in New York City in 2015, by a team of beauty, pharmaceutical and hairdressing professionals, who wanted to do things differently. Creating “New Wash” – an alternative to shampoo – and selling it direct-to-consumers and hairdressers, the company was profitable within its first six months.

We needed a way to distribute in Europe without the cost of sending from the US. We searched online and came across James and James.

Hailey Harn,
Logistics Coordinator

The Challenge

Hairstory looked beyond its home market and expanded into Europe in 2018. But with the prospect of high trans-Atlantic shipping prices, it needed a European fulfillment center to support the move.

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What we created

With the challenge in mind, we consulted with Hairstory to identify where cost savings could be achieved and demonstrate how ControlPort, our order fulfillment software, could help bridge the gap between the US and UK markets they were going to be operating in.

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What we delivered

Since launching with James and James’s hair and beauty fulfilment service, Hairstory has grown rapidly in Europe, with monthly order volumes now more than five times what they were at launch. As well as realizing cost savings on shipping, Hairstory has also realized time savings.

Hailey attributes this to our order fulfillment software, ControlPort. It integrates with Hairstory’s shopping cart, sending European orders for pick, pack and dispatch immediately. 

“The software is very automatic, so we can access things like inventory reports at any time and see the status of any order we need to check on. We do find that it can be a bit tricky, due to the time difference, but having access to the software to make changes quickly is really helpful.”