On the latest episode of The Scale Up Podcast, we’re joined by Ibrahim Abusamra, a young entrepreneur who built the viral social media channel Mo’s Barbers and co-founded BSSET, a modern hair styling brand created to simplify styling routines for the digital generation.
Ibby talks us through his journey, from getting his hair cut by Mo as a child to becoming his social media manager and helping turn the barbershop into a viral success.
We cover a wide range of topics, including the power of short-form video, BSSET’s influencer strategy, how social media algorithms actually work, and how the team used Mo’s Barbers’ enormous audience to scale their eCommerce brand.
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