Cosmetics & Beauty
47 Skin
Helping scale a Sunday Times 100 double winner.
Through his teens and early twenties, Nic Taylor, Founder of 47 Skin, lived with severe acne. He tried everything from over-the-counter products to prescription treatments, but nothing worked.
That changed when his grandmother sent him a unique cream made with silver and chitosan. In just four days, Nic’s skin made a remarkable recovery. What had been a decade-long struggle was resolved in less than a week.
Inspired by this life-changing result, Nic set out to share the formula with others suffering from skin concerns. Within just seven months, he grew 47 Skin to £1 million in sales. The business was later recognised in both 2024 and 2025 by The Sunday Times 100 as one of the UK’s fastest-growing companies.
Alongside its booming online presence, 47 Skin has secured retail placement in Harrods and Boots; stores with special personal significance for Nic.
J&J feel like a pragmatic extension of our team. They’ve taken the stress of fulfilment away and freed us to focus on growing the brand.
Nic Taylor, Founder, 47 Skin
47 Skin and J&J Global Fulfilment
For the first few years, fulfilment was run entirely in-house, with family members heavily involved. While this worked during the early stages, growth quickly exposed the strain of handling fulfilment internally.
Challenges included:
- Surges during Peak periods such as Black Friday and Christmas
- Bottlenecks when staff were on leave
- Pressure on the team to balance logistics with brand growth
Nic had long assumed outsourcing would be more expensive, but when he approached J&J Global Fulfilment in 2023, he discovered the opposite. Outsourcing would save around £50,000 annually, while also removing the burden of managing fulfilment day-to-day.
Why J&J Global Fulfilment?
A strong and trusted brand
Nic was drawn to J&J’s reputation in the UK eCommerce space and impressed by the team’s depth of knowledge. He found J&J to be a mature business that truly understood the UK market, which was exactly what he needed at the time to support growth.
People-centric approach
Unlike other 3PLs that felt overly corporate and distant, J&J’s team came across as approachable, knowledgeable, and refreshingly down-to-earth. For Nic, this people-first culture was a clear differentiator.
Scalable operations
With ambitions to scale, Nic needed a partner who could handle sharp increases in demand without compromise. After visiting J&J’s UK fulfilment centre, he was reassured by the infrastructure and processes in place to support sustained growth and Peak demand.
Saved
£50,000
£50,000 saved annually on fulfilment cost
Orders
50%
50% more orders shipped seamlessly during Peak
Growth
174%
174% year-on-year growth in orders fulfilled
With J&J, we don’t feel anywhere near our capacity limits. They give us confidence to keep scaling.
Ally Collins, Commercial Director, 47 Skin
How J&J has helped 47 Skin See More, Sell More, and Grow More
The right blend of people and technology
According to Commercial Director Ally Collins, J&J offers the perfect balance between automation and human touch. The systems and technology handle scale with ease, while the involvement of people ensures flexibility, such as handling custom packaging to managing personalised inserts.
A trusted, high-performance service
With J&J’s fulfilment processes, accuracy rates remain close to 100% while dispatching same-day. Ally explained that maintaining this level of speed and precision in-house would have been nearly impossible. Even during a 50% increase in volumes over Black Friday and December 2024, J&J delivered seamlessly with clear communication and no issues.
During Black Friday and December, we saw volumes spike by 50%. J&J handled it seamlessly with no issues.
Ally Collins, Commercial Director, 47 Skin
Reduced customer service strain
Accuracy and reliability directly benefit customer service. As Ally noted, even a 1% error rate could have triggered a flood of enquiries. By eliminating fulfilment errors, J&J helped ease the workload of 47 Skin’s customer service team.
Empowered with ControlPort™
When queries do arise, 47 Skin’s team can rely on ControlPort™, J&J’s award-winning platform. With full visibility into order status, they can make amendments, process cancellations, manage returns, or dispatch replacements instantly, always ensuring customers receive the best service.
Other 3PLs we’ve worked with were too rigid and automated. J&J offer the technology we need, but with the human flexibility we value.
Ally Collins, Commercial Director, 47 Skin
The results
Since partnering with J&J, 47 Skin has been able to:
- Scale to meet 4x growth over two years without capacity concerns
- Save approximately £50,000 annually compared with in-house fulfilment
- Improve customer satisfaction by reducing service issues and delays
- Maintain confidence during Peak periods thanks to robust processes and support
For Nic, Ally, and the rest of the 47 Skin team, J&J has become a trusted extension of their business; one that ensures fulfilment keeps pace with their ambitious growth.
If you’re a fast-growing eCommerce brand looking for reliable, people-first fulfilment with the technology and scale to match your ambitions, get in touch with J&J for a no-obligation consultation.