What is a fulfillment company?

A fulfillment company is an organisation that processes the receipt, packing, delivery and return of customer orders for businesses. Fulfillment companies enable businesses to outsource their order fulfillment, including goods in, warehousing, pick and pack, shipping and returns. A modern and technologically advanced fulfillment company will manage and streamline fulfillment processes via order fulfillment software. Outsourcing order fulfillment processes and management to an expert fulfillment company allows businesses to focus on growth, instead of in-house warehousing, shipping, returns and inventory management.

A James and James team member packs an item in a box, as part of the order fulfillment process

Why use a fulfillment company?

Businesses often choose to outsource their customer orders to a fulfillment company for three purposes:

1. Improve inventory management

Fulfillment companies can manage orders and inventory accurately and effectively, and advanced order fulfillment software gives businesses valuable insights through high-quality data. Benefits include easy inventory accessibility via cloud-based technology, accurate real-time stock visibility, batch tracking and optimisation, custom reporting and more.

2. Improve customer experience

A fulfillment company can offer improved shipping options, branded packaging options and built-in order tracking and returns, to deliver perfect customer experiences. Benefits include rapid and cost effective dispatch, real-time updates to customers, simple returns for customers and more.

3. Enable rapid growth

By providing order fulfillment services that can quickly scale to demand, ship to new markets and satisfy customers, a fulfillment company gives businesses the time and confidence to focus on growth. Benefits include meeting seasonal, promotional or new product order demand, international shipping, reducing time spent in-house on fulfillment processes and more.

How to choose a fulfillment company?

Outsourcing fulfillment to a fulfillment company is an important business decision, and it’s critical to choose the right partner. From ensuring seamless integration with your existing eCommerce platform to delivering flawless brand and customer experiences, businesses should choose a fulfillment company based upon how they can provide the most effective solution for their individual needs. Want to know more about choosing a fulfillment company? Contact us today for a free, no-obligation chat about how our order fulfillment services can help your business.


Fulfillment companies take care of the back-end operations for eCommerce businesses. This includes tasks such as order handling, shipping, and customer service. Essentially, they take care of everything needed to get products from the warehouse to customers. This can be a huge support to eCommerce businesses who are trying to grow their sales but don’t have the manpower or resources to handle all of these operations on their own.

Typically, fulfillment companies provide order fulfillment and distribution services for online retailers. This involves receiving and processing orders, packing and shipping the products, and providing customer service.

Many fulfillment companies also offer a range of value-added services such as kitting and assembly, returns management, and drop-shipping. They typically work with a wide range of clients including small businesses, mid-market retailers, and large enterprises

The fulfillment market is growing rapidly as online retail sales continue to increase due to the pandemic and other macroenvironmental factors making order fulfillment companies more needed than ever.

There are a few key differences between warehousing and fulfillment that are worth noting. First, warehousing is typically more focused on storage, while fulfillment is focused on shipping. This means that warehousing tends to be more about keeping products safe and sound until they’re needed, while fulfillment companies are all about getting products packed and out the door as accurately as possible.

Second, because of this focus on shipping, fulfillment companies tend to be better equipped with the resources and infrastructure needed to get orders out quickly and efficiently. This includes things like packaging supplies and automated shipping equipment.

Lastly, although both types of facilities can offer some level of inventory management, this is generally more of a priority for fulfillment companies than warehouses as they are more hands on during the fulfillment process.

When a customer places an order on an eCommerce website, the order needs to be fulfilled – that is, the items in the order need to be collected from where they are stored and sent to the customer. This is called eCommerce fulfillment.

There are a few ways to fulfil orders. The most common way is to use a third-party fulfillment company such as James and James. We manage the products for your eCommerce business and send them out when orders come in.

eCommerce fulfillment can be a complex process, and there are a number of factors to consider when choosing a fulfillment partner. Some of the things you’ll want to take into account include order volume, delivery speed, and product type. To learn more about what James and James can offer you, check out our fulfillment process.

A distribution centre is a warehouse where products are stored after being manufactured or imported. The purpose of a distribution centre is to get the right product to the right place at the right time. A fulfillment centre, on the other hand, is a warehouse that stores and fulfils orders for customers. The purpose of a fulfillment centre is to store and handle goods as well as coordinate their final dispatch to customers.

The main difference between the two types of centres is that a distribution centre will not usually deal with final customer orders, whereas a fulfillment centre is designed specifically for this purpose. Distribution centres are usually larger in size than fulfillment centres and are used to store goods that have been bought in bulk by retailers. Fulfillment centres, on the other hand, are smaller in size and deal with individual client and customer orders.

A 3PL fulfillment company is a business that provides order fulfillment services for other businesses. This can include picking and packing orders, shipping products, and handling customer service inquiries.

3PL fulfillment companies can be helpful for businesses that are experiencing an increase in orders and don’t have the staff or resources to handle this extra aspect of the business. They can also be helpful for businesses that want to outsource some or all of their order fulfillment tasks so that they have more time to focus on core business responsibilities including, development and marketing for growth.

When choosing a 3PL fulfillment company, it’s important to consider the company’s experience and track record, as well as their ability to scale with your business. It’s also important to make sure that the company has the necessary insurance and licensing in place.

There are a number of ways that a fulfillment company can help your business. Perhaps the most obvious way is by taking on the task of physically storing and shipping your products. This can free up valuable time and resources within your company.

In addition, a good fulfillment company will have systems and processes in place to ensure that your products are shipped quickly and efficiently. This can help to improve your customer satisfaction levels, as well as reducing your overall outgoings.

Another area where a fulfillment company can add value is by helping you to manage your inventory effectively. They can provide regular reports and analysis to help you understand which products are selling well and accurately forecast demand.