During December, we had the incredible opportunity to partner with three of our eCommerce clients, helping them step into the world of brick-and-mortar retail for the first time.
Welcome to POP!, an exciting new initiative from J&J Global Fulfilment.
In this article
What is POP!?
POP! is more than just a pop-up shop — it’s a demonstration of what partnership truly means to us at J&J. It’s not just about fulfilling orders; it’s about working with our clients to break down barriers, embrace joint potential, and grow together.
That’s why, for three weeks, we organised and sponsored unique pop-up shop experiences for three of our clients, enabling them to sell products face-to-face and deliver in-person experiences on London’s high street for the first time.
Since day one, we’ve approached our role as a fulfilment partner differently from others on the market, and POP! is a testament to that ethos.
This is the first pop-up where we’ve been able to offer free repairs and hemming. Our customers absolutely love that.
Tom Holmes, Founder, Tom’s Trunks
The Brands
The Beauty Crop
The Beauty Crop is where skincare meets makeup. Drawing from her own experiences navigating cosmetics as a lifelong eczema sufferer, founder Ning Cheah became determined to bring ingredient-first, playful skincare to everyone. They’re all about being serious on the inside and fun on the outside.
From the 2nd to the 8th of December, The Beauty Crop transformed the pop-up space into Cropmas Wonderland, a delightful wintry escape filled with festive décor, exclusive products, deep discounts and after-hours events.
Toms’ Trunks
Tom’s Trunks is leading the charge in sustainable loungewear by creating exceptionally high-quality garments that are truly made to be lived in. A certified B-Corp brand, Tom’s Trunks puts sustainability at the forefront of everything they do, an ethos that aims to provide a more secure future for people and the planet.
From the 9th to the 15th of December, Tom brought his pop-up store to life with a bedroom-themed space — a place to browse, catch up, and chill out with friends. The team also ran workshops offering free repairs and hemming on garments.
AYM Studio
AYM create conscious clothing that empowers those who wear it and those who make it – pieces that look good, feel good and do good. With garments designed and tailored in London, Founder Alie Mackintosh is committed to creating clothing that puts the needs of women at the centre of the design process.
For the final transformation, AYM created a magical escape, offering customers a unique opportunity to experience personalised fittings with the team to find their perfect dress. The launch party was equally spectacular, featuring live jazz, canapés, and a catwalk.
The Vision Behind POP!
Our mission at J&J has always been straightforward: empower our clients to sell anywhere, to anyone. Whether it’s online or in-store, we understand the importance of a multichannel strategy to help our clients reach their audiences, wherever they are.
POP! takes this idea to the next level by bridging the gap between digital and physical retail. It brings eCommerce brands out of the virtual space and onto the bustling streets of London, creating unique opportunities to connect with customers face-to-face.
These moments of human interaction allow brands to build loyalty, gather direct feedback, and create genuinely human experiences that no online platform can replicate.
The event has been amazing. It’s so nice to see our brand in real life, and the customer response has been incredible.
Ning Cheah, Founder & Director, The Beauty Crop
Bringing POP! to Life
Turning POP! from a concept to reality was equal parts exciting and challenging. It was new ground for us and uncharted territory for the clients we invited to take part. Over three weeks, three unique eCommerce brands stepped into the spotlight, each bringing their own vision, style, and audience to the shop.
The process began with finding the perfect location in London — a vibrant, high-traffic area in Soho, where these brands could make their mark. Once secured, we collaborated closely with each client to design and execute a shop setup that reflected their brand’s identity.
J&J has been the dream team. From delivering the stock to finding this space in central London, the J&J have been amazing to work with through the whole process.
Alie Mackintosh, Founder & CEO, AYM Studios
From signage to lighting to product displays, every detail was considered to ensure their vision came to life. With only one night to transform the space between takeovers, our team worked tirelessly to deliver a seamless transition for each brand.
Stock management was another critical piece of the puzzle. Our role as a fulfilment partner took centre stage as we coordinated the delivery of inventory, ensuring that products arrived on time and in perfect condition. Any unsold stock was shipped back to our fulfilment centre.
Our aim was to ensure that our clients could get the most out of their week running a pop-up store. It was important to us that we eliminated the logistical headaches for them, allowing them to focus on engaging with their customers and driving sales.
What’s Next for POP!?
Over the coming weeks, we’ll share insights from the brands themselves — their experiences running a pop-up, the challenges they faced, the successes they earned, and the impact of having a physical presence in an increasingly digital world.
This isn’t the end of POP!… it will return. One of the many things that this initiative has taught us is that our clients have the appetite and ambition to connect with their customers everywhere, both online and offline.
We’re thrilled to have shared this journey with our incredible clients, and we can’t wait to see where it goes next.
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