A talk with Adam Prosser

Our Founder, James Hyde, recently sat down with Adam Prosser, Founder of Active Internet Marketing and Maximist, for an insightful discussion on how businesses can combine offline and online marketing strategies to greatly improve the customer experience.

Their conversation covers a wide range of topics, including:

• The importance of combining traditional print media with modern digital marketing technology to excite, engage, and learn about your customers.
• How we can use leaflets, packaging, and other printed materials to point customers towards our digital channels.
• Methods of using a hybrid marketing strategy to capture customer data and organise it effectively.
• Ways to capitalise on the data once you have it, such as through personalised emails, exclusive offers, and more.

And that’s really just the tip of the iceberg! Watch the full video below.