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Our Founder, James Hyde, sat down with the COO of Whites Beaconsfield, James Pryor, to discuss viral TikToks, international expansion, and plenty more besides. A brand new spin on the James and James formula!

Whites Beaconsfield are a leading teeth whitening company that specialise in teeth whitening products. Incredibly active on TikTok, Whites Beaconsfield recently had one of their videos go viral, resulting in an explosion of sales both at home and across the pond.

James Pryor, COO at Whites Beaconsfield, popped over to our Northampton HQ to discuss the excitement – and the challenges – of going viral on TikTok, and how they dealt with the huge influx of orders as a result.

Watch the full video below.

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