A Conversation with Whites Beaconsfield

Posted by:
James and James

17 Mar 2023

Our Founder, James Hyde, sat down with the COO of Whites Beaconsfield, James Pryor, to discuss viral TikToks, international expansion, and plenty more besides. A brand new spin on the James and James formula!

Whites Beaconsfield are a leading teeth whitening company that specialise in teeth whitening products. Incredibly active on TikTok, Whites Beaconsfield recently had one of their videos go viral, resulting in an explosion of sales both at home and across the pond.

James Pryor, COO at Whites Beaconsfield, popped over to our Northampton HQ to discuss the excitement – and the challenges – of going viral on TikTok, and how they dealt with the huge influx of orders as a result.

Watch the full video below.

James and James Fulfilment

It all began in 2010, when James Hyde and James Strachan couldn’t find a modern shipping service for the eCommerce business they ran. Faced with messy warehouses based on out-dated systems, they decided to build their own.

We’ve not stood still since, helping hundreds of online brands scale up – and scaling with them.